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FORCE NXT
Cool Colors
Exploring fashion End-to-end garment solution and innovation in innerwear The Brand
The Brand
Force NXT is an ultra premium innerwear brand of Dollar Industries, that was launched two years ago. The collection has briefs, trunks, vests and tees. Its core customers are young and adventurous men who love experimenting with and exploring fashion. Force NXT has three ranges, Finez, Relaxz and Flexz. Denimyte is the newest collection of innerwear from Force NXT. Denimyte men’s underwear is made to look like denim but feels as comfortable as second skin. Flexz is the most vibrant series of Force NXT with colorful tints and styles. The new collection, Phoenix Brief, is 95 per cent combed cotton and five per cent elastane. It comes in attractive cuts, prints, tints and smart waistbands. Relaxz offers new rib briefs with finely knit super combed cotton and specially treated quick dry fabric which is close to the skin and gives quality comfort.
Brand USP
Every product is unique and innovative in its own way. It reflects in the bold graphic prints for force designer T-shirts, pop colors, abstract patterns and glow shine waistbands for briefs and trunks.
Retail Strategy
Force NXT is retailed through 1,000 MBOs in 15 states. With Force NXT launch, new retail points are being added. Developing new sale channels, taking the help of new branding strategies are part of expansion plans. Since this is an ultra premium brand, the primary market is the metros where consumers aspire for brands and are fashionconscious. The brand has recorded good growth in the Northeast. The product is sold on all major e-commerce platforms.
Brand Communication
The company is continuously investing in 360 degree brand building and elevating its distribution channel. It will increase its presence in e-commerce and among online retailers. It is also expanding its presence in multibrand outlets, globally. Along with that, the major factors in driving demand for the company’s products are better brand velocity across channels.
100 DFU’s POWER BRANDS
Being a leading player in the men’s garment industry, Bafna Clothing Company has created a significant mark in the last 30 years. Having developed a strong foothold in manufacturing, distribution and retail, Bafna has the expertise and vision needed to create a versatile impact in the fashion industry. It has launched leading brands such as Cool Colors and i-Blues. Bafna Clothing is a complete end-to-end garment solution. With 600 plus retailers and distributors across India, the group has the ability to understand the Indian market and creatively alter global trends to meet the expectations of local consumers.
Retail Strategy
The brand operates across leading stores in India, Singapore and the UAE, with over 1,200 MBOs, five EBOs and two large format stores. “The shirt market has seen positive growth and increased popularity. With a shift in corporate practices, growth has been tremendous, with smart casuals on the rise. In India, shirts were once viewed as a rite of passage but now they are clearly going across every segment at an impressive rate.” says Praveen Mutha, CMD
Breakbounce
Global street fashion for young men
The Brand
Breakbounce, which opened in 2013, is a street wear brand for men. It offers global street fashion and trends to the youth. The product range includes T-shirts, shirts, jackets, hoodies, sweatshirts, chinos, denims, shorts, belts, headgear, wallets, bags and footwear. The majority of Breakbounce’s customers are within the age group 18 to 35. However, the core customers are in the age group 22 and 28. The target group is primarily urban metros. The brand seeks to balance high-end product finishing and affordable prices and offers quality products to the brand conscious young buyers.
Brand USP
The brand made history by being an online success and then made inroads into the brick-and-mortar format. In most cases, it’s the other way around.
Retail Strategy
Breakbounce is at large format retail chains like Lifestyle, Splash, Central and across e-commerce leaders like Myntra, Jabong, Flipkart and Snapdeal. With decades of industry expertise in product design and development, retail sales and distribution, marketing and communications, the team at Breakbounce aims at creating a unique and experiential brand reach, nationally as well as internationally.