Moda Collezioni Vol 4 No.1

VOL 4 NO. 1

COLLECTIONS2018

Celio

A touch of freshness in menswear FF_Pages_4.indd 1

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CONTENTS TRENDSPOTTING Trends Forcast

16

Menswear Trends

26

Cover Story-Celio

53

Womenswear Trends

STYLEFILES

n o i h Fas le ting

bra Cele

02

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s

Sea

Styds en

Tr

L COL

ECT

I

201 ONS

8

30-35

Cool Colors

37-46

Zoiro

47-52

Amul-Sporto

TRENDSPOTTING Spring Summer ’19 Trend Forecast Spirng Summer 2019

Key Trends The Simple Life

New Ordinary

This theme celebrates individuality, with high - contrast pattern, strong silhouettes and off-beat colour. Carried off with a confident even rebellious–attitude and grounded by a casual spirit.

A versatile theme that adapts to lifestyle and activity, balancing wellbeing and comfort with technological innovation. It juxtaposes the relaxed and tacti le with the bodyconscious and energising.

* Trend Analysis is compiled from the theme inspired by The Trend Bunker and text from WGSN

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Let Go

This adopts a practical mood, with familiar textures, simple shapes and warm colour. Moving across the retail drops with ease, it layers up wellcrafted, easy pieces with a homely feel for true authenticity.

S/S ’19 Trend Forecast DFU’s Moda Collezioni 03

TRENDSPOTTING Spring Summer ’19

Trendforecast 1: A New Ordinary

Key Points With so much going on in the world, with politics, and trying to form an identity for oneself, we take out time to 'have fun' and stand out. To create a movement where art and humor are in collaboration.

Key Features -Striped Dresses -Quirky Tees -Cropped Kick Flared Denims -Printed Crop Leg Pants

Colors

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TRENDSPOTTING

Spring Summer ’19

Trendforecast 1: A New Ordinary

Key Points This theme takes the traditional transitional theme of nautical and gives it a new edge. With fun and playfulness at a the fore front to kick off the Spring Summer Season. Disrupted stripe patterns and surreal references make this trend.

Key Features -Striped Wide Leg -Colorful Ginghams -Large Scale Prints -Face Prints

Prints

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TRENDSPOTTING Spring Summer ’19

Trendforecast 2: The Simple Life

Key Points

The trend for craftsmanship and going back to ones roots continues. In a world where the tech industry is growing, we yearn for the simple things in life. To escape to the farm lands and away from the city.

Key Features -

V-necks Printed Coats Gingham Checks Draw String Detailing

Colors

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TRENDSPOTTING Spring Summer ’19

Trendforecast 2: The Simple Life

Key Points

The Spring festival look is inspired by homespun and craft classes, meadows and country girl styling. Silhouettes are more functional and minimalist. Colors are reminiscent of the earthen ware, cotton farms and cloudy blue skies. Key print direction is through the meadows.

Key Features -

Floral Prints Voluminous Shirts Peasant Tops Boxy Denim Jackets

Prints

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TRENDSPOTTING Spring Summer ’19

Trendforecast 3: Let Go

Key Points

As we see the need to re-energise we also feel the need to re balance, to step back and let go. Re-balancing allows us to let go of or former selves, strip back all the imperfections, to be left with the basics the we once knew.

Key Features - Vertical Stripes - Utility Jackets - Toga Dresses

Colors

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TRENDSPOTTING

Spring Summer ’19

Trendforecast 3: Let Go

Key Points

This theme is inspired by living with the bare essentials, colors are reminiscent of baked landscapes in the the hot sun, prints are inspred by nomadic and tribal influences and silhouettes loo to the simplicity of Scandinavian styling, with cottons, and linens being key for this high summer theme. A shot of frosted metalic is key.

Key Features -Structured Shirts -Neutral Color Blocking -Tee Shirt Dresses

Colors

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TRENDSPOTTING

Spring Summer ’19

Menswear Silhouettes: Tailored Double Breasted Jackets

Over Sized Suits

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Baset Weave Blazers

Executive Pants

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TRENDSPOTTING Spring Summer ’19

Menswear Silhouettes: Casuals Printed T-Shirts

Sleveless Tee

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Light Bomber Jackets

League Shirts

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TRENDSPOTTING Spring Summer ’19

Menswear Silhouettes: Bottoms Plaid shorts

Yuma Shorts

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Jogger Pants

Striped Pants

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TRENDSPOTTING

Spring Summer ’19

Menswear Silhouettes: Shirts Printed Shirts

Baggy Shirts

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Mojave Shirts

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TRENDSPOTTING Spring Summer ’19

Menswear Silhouettes: Denims

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COVER STORY

CELIO

‘We bring in a lot of freshness to Indian fashion scene’  Originally a French brand, Celio was entered India in 2008  Celio Future Fashion is a joint venture between Future Lifestyle Fashions and Celio International S.A.  The brand has 41 EBOs and is present in 91 MBOs and 200 LFS  It is present in leading fashion portals like Myntra, Jabong, Amazon, Tata Cliq, etc.  Around 60 per cent of its collection is made from various blends of fabric

Satyen Momaya CEO, Celio India “We have been able to strike a good balance of design in France with inputs from the India product team to address the consumer sensibilities on menswear including shirts and the same helping expand the different usage occasion for shirts.”

R

etailing in India through 40 exclusive brand stores and 128 shop-in-shops in leading departmental stores, French menswear brand Celio has almost doubled its retail footprint in the country in the last 14 months.

As Satyen Momaya, CEO, Celio India says, “About a year back, we transformed our business model including using digital to support aggressive offline expansion across channels. We have almost doubled our footprint in the last 14 months; for EBOs we have onboard some strong master franchise partners and have received good consumer response with strong regional MBO partners apart from strengthening our strong presence with LFS and e-com portals.” The brand that has made strong in roads in India in the past few years is now ready with its latest collections for winter ’18.

Collections for winter ’18 Caught between the struggles to adjust from the suburban neighborhood where he grew up to his current life in Manchester, the

new winter 18 collection by Celio is based on three distinct themes. These include: The Tailor Gang: A fusion of tailoring and casual, this theme offers “A new way of wearing and matching a suit that’s less stressed,” observes Momaya. It offers a

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sporadic wardrobe that blends the street smart look with the tailored pieces to adapt to any type of event. The garments in this theme are available in comfortable and familiar autumn shades such as warm camel and taupe, burgundy, deep sapphire, chestnut and granite.

“The challenge is to maintain sharp price points without compromising on the quality and durability; we also see a big surge in demand on the value segment in the country.”

Junction: Simple yet sophisticated, this collection combines noble materials with sporty ones. “Bright shades mustard yellow and bronze enliven the neutral shades of black, grey, ecru, mottled grey, beam thus brightening up the entire collection. Similarly, earthy shades of beige, camel, khaki and

touch denim fabric that is 92 per cent cotton, these combine great quality and soft, cushiony comfort. “Shirts in viscose and the range of sweaters in viscose blends are engineered to deliver an end product that would pamper the skin,” remarks Momaya. “We continue to witness good growth in men’s casual wear category driven by denim which is now bouncing back as athleisure is settling down. In France, we have good consumer acceptance of our denim and winter wear range which we now want to strengthen and focus in India,” he adds.

Around 60 per cent of the collection is made from blends of fabric while the remaining 40 per cent is made from 100 per cent cotton.

Knitted garments in the collection are predominantly made of nomadic prints, while the shirts have adopted autumn floral prints.

He goes on to observe “The border between formal and casual wear has already been erased, it is sportswear that comes to move the lines.”

are helping global brands launch their operations in local market. “Investments by international brands on product innovation and environment sustainable practices are been appreciated by consumers,” affirms Momaya.

The scenario is becoming interesting, the challenge is to maintain sharp price points without compromising on quality and durability, and “we also see a big surge in demand on the value segment in the country.”

He says global brands are currently relooking at their pricing strategies for smaller towns. Their main challenge is “to maintain sharp price points without compromising on quality and durability,” Momaya explains. “We see a big surge in demand in value segment in the country,” he remarks.

Business outlook Elaborating on the brand’s business strategies for upcoming season, Momaya says, “Last year, GST was introduced and there were some teething issues, now that is over and we are seeing good growth and are already confident that this trend will continue. We are looking forward to a good season.”

Although aware of the inevitability of promotions and discount, Momaya aims to improve first quality sellout through identification of big bets and 360 degree focus to ensure better sellouts on the big bets. “We are working harder on in season fast seller replenishment. Last year both these initiatives helped reduce our discount by 400 basis points,” he states.

Influx of global brands navy are enlivened by the influence of brighter shades of hazelnut, rust and bottle green, orange, rust,” Momaya adds.

Nomad: Is all about a functional silhouette that stands the test of time.

The practical clothing is mixed with local inherited craftsmanship, patchwork with ethnic accents. “Denim would take center stage with washed and worn out story told around in the entire collection. Denim gets an extended color range with just not Indigo (stone, bleached) but also rust, khaki, beige, black and grey. sunkissed shades of sand, red, rosewood and shades of grey accentuate the traveler’s wardrobe color palette,” he explains.

The brand also offers soft touch T-shirts in eight colors. Made from Italian soft

With some of the products and fashion categories still evolving in India, local brands having strong presence in developed markets

“We continue to witness good growth in men’s casual wear category driven by denim which is now bouncing back as athleisure is settling down. In France, we have good consumer acceptance of our denim and winter wear range which we now want to strengthen and focus in India.”

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He says, being a leading French men’s wear brand Celio brings in a lot of freshness to the Indian fashion scene, “We have been able to strike a good balance of design in France with inputs from India product team to address consumer sensibilities in menswear including shirts and the same is helping us expand different usage occasions for shirts.”Celio has a strong online presence through leading fashion portals like Myntra, Jabong Amazon, Tata Cliq, etc. Although the current total business contribution of the brand from online is less than 10 per cent, it is growing fast. The brand sees digital as a big route to reach out to consumers, and “Hence, we will continue to build stronger engagement and demand generation activities with the leading fashion portals. Apart from this, we are also using digital to support offline,” Momaya signs off.

STYLE FILES Cool Colors Zoiro Amul-Sporto

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STYLE FILE Cool Colors A variety of cutting edge styles at great prices With each new season, Cool Colors aims to incorporate new styles and designs in its upcoming collection reflecting trending fashion. Keeping this in mind, the brand has introduced a new line in Cool Colors including T-shirts and blazers specially designed for casual wear.

“We offer a wide variety of cutting edge styles at great prices. We have always offered something unique with every collection we have created and consumers always know that they are getting uncompromised style. Through our expertise in the use of programmed design, we have created truly unique products.

We continuously streamline our processes and enhance the efficiency of our delivery timelines,” states Pravin Mutha, CMD, Cool Colors The brand bases its collection on men’s casual wear. “We recently released the autumn/ winter collection ‘Global Traveller’, inspired by global fashion and travel. Its festive collection is customary in design and trend. With a variety of trends in fashion we maintain consistent style in patterns, cuts along with unique stitching methods that follow latest in fashion,” Mutha reveals.

The fashion industry, with each new festive season, witnesses new styles. This in turn affects the color palette and designs for that season. “Keeping this in mind, we do have certain designs, which run across all seasons and see consistent demand,” he adds. The brand focuses on selling fabrics like linen and cotton line in large quantities as they are most preferred by Indian market.

Off course checks, plain & prints remain constant sellers in menswear. “Future trends are defined by several factors but the prediction is that it may

include printed /plain patterns which will be in sync with the current trend redefining the future in men’s casual wear.”

“With whole lot of festivals lined up, we hope to increase demand for our products across the nation. We have lots of surprises in store and we know our customers are going to love them. We have always managed to get remarkable demand for our products and this season we expect it to increase even more,” Mutha wraps up.

STYLE FILE ZOIRO Zoiro’s ‘soft’ innerwear a big comfort for men A revolutionary designer innerwear brand for men, Zoiro adds the ‘cool’ factor to innerwear market in India. The first designer innerwear brand for men in India, Zoiro follows an innovative approach by introducing a team of Italian designers to produce new cuts that are comfortable yet stylish to break away from regular trends in the innerwear category.

The name Zoiro has been derived from Greek word ‘Zoiros’ meaning jauntiness, life and vivacity.

Zoiro makes garments from innovative fabrics that are crafted in latest patterns to suit a man’s needs perfectly.

The softest underwear ever “The softest underwear ever will keep you comfortable in any season, come rain or shine,” says Navinn Seksaria, Managing Director. The brand recently launched a new collection ‘Zoiro Softs’ adding to its existing range that includes Trento, Urbano, Lazy Tracks, Singlets, Boxers and Thermax collection.

The brand statement for its current product is: Softest underwear ever. Zoiro Softs are made from superfine blend of the finest Supima Cotton and Lenzing Modal, both of which are natural fibers, making it the softest and most comfortable fabric to wear. The waistband is made from extra soft, itch-free micro-nylon, densely weaved with Lycra keeping the ultra soft feel while maintaining the grip on the body.

A sustainable brand, Zoiro uses eco-friendly dyes and 100 per cent recycled water in making fabrics. Other important features of these garments include a 4 waystretch, ergonomic pattern, anti creasing and anti-fungal properties. The brand recently launched undergarments in

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six solid colors and one in white. Made from natural fibres these are the softest underwear ever made by the brand.

The prices for the products range between Rs 145 to Rs 1,299. Prices are determined on the basis of category and fabric. The prices of the new range of briefs start at Rs 299 and trunks at Rs 329. For the Zoiro Soft collection, the brand is targeting consumers in the age 22 to 35 years. These contemporary men are self confident, at ease with their masculinity and don’t shy away from being soft. They seek ultimate level of comfort in their innerwear. Their life is hectic and they are looking for ways and means to make it easy and comfortable.

The Zoiro Softs range is an all season wear and promises to keep consumers comfortable in all seasons. Most men’s segment is function driven. However, the functional offerings are gradually becoming fashionable. Designers are paying more attention to fashion and colors; though most of them still focus on basics. With Indian economy opening up and the industry expanding, value proposition for brands is improving. The new customer is more evolved and not driven by price alone. He is more interested in innovative fabric, elastic, design, fit, and most importantly comfort.

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STYLE FILE

AMUL SPORTO

Making a mark with breezy, breathable, absorbent sportswear From sweat soaking tees to comfortable gym wear, Sporto offers best-in-class T-shirts, tracks, capris, Bermudas and athletic jerseys. The brand’s sportswear range comes in rich cotton and absorbent fabric, making it easy to work out for long hours.

Whether it is a gym session or yoga class, these relaxed fit track pants for men offer a perfect blend of design and function. Available with side piping and print on side seam, there are dual side pockets to carry IPod or MP3 players.

It’s all about sweat-wicking tees “Sporto was started as an extension to Macho, one of our mid-premium men’s innerwear brand,” states Navinn Seksaria, Director, Amul Sporto, the brand from leading apparel manufacturer J G Hosiery is all about a new sweat-wicking athlete tee that the brand has designed. This tee can keep runners cool in summer. They are quick drying and help easy movement. They also have an inbuilt deodorising function, which contain sweat and odour.

These light, comfortable, formfitting tees with geometric designs help players move and play better. Their main function is to wick sweat away from skin, for undisturbed play. The moisture-wicking and breathable design of these T-shirts enables natural regulation of body temperature.

Breezy and breathable, the athletic tee is made with 100 per cent micro fibre polyester fabric. Along with functionality, these T-shirts are also stylish.

Available in simple round or V-neck, they have the brand logo on the chest and back of the neck, mesh fabric panel on the sides, and are short sleeves or sleeveless. They are

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available in a wide range of colours and are home delivered on order.

The category covers leisure as well as sportswear. Hence, the product range includes T-shirts, shorts, capris, track pants in regular collection. The range also includes athlete collection made from ‘Fast Dry’ fabrics. In total there are almost 40

products. “Sports cum casual wear has been the trend in recent times,” affirms Seksaria. “Hence, we started with gym vests as extension to our brand Macho. It got tremendous response and we decided to scale up and offer full range of casual and sportswear. We launched TVC last year and new distribution channel,” he adds.

“Our products cater to men in the age 16-35 years. In future, we hope to cater to upper middle to middle class.

New products are being added, and we are extending the fast dry in tracks and shorts. Apart from men’s wear, we are planning to extend our offering in women’s sportswear as well,” Seksaria sums up.

TRENDSPOTTING Spring Summer ’19

Womenswear Silhouettes: Tops Protest Tee

Graphic Floral Tee

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Voluminous Cotton Blouse

Cross-over Ribbed Top

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Crochet Crop-top

Mesh TopFloral Embelishments

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Corset Tops

Lace Bralet

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TRENDSPOTTING Spring Summer ’19

Womenswear Silhouettes: Bottoms Wide Legged Striped Pants

Wide Legged Printed Pants

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Wide Legged Crochet Pants

Heavily Colored Straight Jeans

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Assymetical Pleasted Skirt

Pagan Midi Skirt

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Sequin Denim Skirt

Tracksuit Bottoms

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TRENDSPOTTING

Spring Summer ’19

Womenswear Silhouettes: Dresses Long Line Striped Shirt Dress

Long Line Check Shirt Dress

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Toga Jersey Dress

Heavily Colored Dress

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TRENDSPOTTING

Spring Summer ’19

Womenswear Silhouettes: Denims Double Denim 80s Style Co-ord

Chambray Pinafore

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Denim Blouse

Utility Jacket With Custom Floral Work

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VOL 6. NO. 1

Limited Edition

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