APAP|NYC 2015 Sponsorship Prospectus by Association of Performing Arts Presenters

JANUARY 9-13, 2015

New York Hilton Midtown Sheraton New York Times Square

APAP|NYC 2015

SPONSORSHIP PROSPECTUS

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What is APAP|NYC? APAP|NYC is the annual members’ conference of the Association of Performing Arts Presenters and the world’s leading gathering of performing arts professionals. It is where presenters, artists, agents, managers, vendors and suppliers come together to book their seasons, promote their work, and do the business of connecting the arts to audiences. APAP|NYC is five spectacular days filled with over 1,000 artist showcases, an EXPO Hall boasting nearly 400 booths, more than 80 professional development sessions, and a line-up of A-list keynote speakers. APAP|NYC is the “must attend” networking event of the year.

“APAP|NYC is the most important event in the business.” - Derek Hunter, Artistic Director, Yoshi’s San Francisco

Association of

Performing Arts Presenters With over 1,500 member organizations representing 5,000 professionals, APAP leads the performing arts field. The champion of live performance since 1957 and the convener of APAP|NYC, the world’s premier gathering in the performing arts industry, APAP nurtures and supports today’s and tomorrow’s leaders. APAP members are artists, agents, managers and presenters from North America and across the globe, collaborating to present diverse music, dance, theater, and multi-disciplinary performances in an array of venues around the world.

Why sponsor APAP|NYC 2015? Support the arts field and strengthen your company’s brand awareness by becoming a sponsor at APAP|NYC 2015. Sponsorship provides you with opportunities for maximum visibility and increased brand loyalty among a targeted audience of performing arts professionals.

apapnyc.org

Demographic Information More than 3,600 members of the performing arts field from all 50 states and 31 countries convene in New York City for five days to attend live performance showcases, engage in professional development, network with colleagues and conduct business. The number of attendees at the conference grows every year, and we anticipate its continued expansion.

>56%

WHO ATTENDS APAP|NYC?

OF ATTENDEES are Decision-Makers (Directors and Executives)

Types of Organizations 1,281 unique organizations attended in 2014. Presenting Organizations ...................................... 47% Artists, Agents and Managers .............................. 33% Presenting Support Organizations ........................ 3% Vendors and Consultants .......................................... 2% Other (Speakers, Volunteers, etc.) .......................15%

15% 47%

33%

TOTAL ATTENDEES IN 2014:

3,680 43%

10%

16%

19%

12%

Australia Austria Belgium Brazil Canada China Denmark Finland

France Germany Guam Hungary Ireland Japan Latvia Mexico

Netherlands New Zealand Nigeria Norway Poland Portugal Romania Slovakia

South Africa Sweden Switzerland Taiwan Turkey UK

apapnyc.org

SPONSORSHIP LEVELS AT-A-GLANCE DIAMOND ($30,000)

BENEFITS

PLATINUM ($20,000)

GOLD ($15,000)

SILVER ($10,000)

BRONZE ($5,000)

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Electronic/Print Exposure Recognition in the conference e-newsletter Recognition in the Program/Showcase Listing Book Recognition in the Advanced Program Company logo with hotlink in sponsors’ section of APAP|NYC web site Recognition in the Awards Luncheon program Sponsor profile in Inside Arts magazine Mobile app alerts that appear on app dashboard

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On-site Recognition Recognition on thank-you signage in high traffic areas at the conference Recognition on the opening slide show at each of the plenary and keynote sessions Sponsor ribbon for participant name badges Perks Choice of EXPO Hall booth based on availability during pre-sale Complimentary tickets for the APAP Annual Awards Luncheon Invitation to the APAP President and CEO’s exclusive sponsors’ reception One complimentary full conference registration Advertising Full page ad in the Program/Showcase Listing Book Full or half page ad in the Advance Program

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Full Page

Half Page

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Rotating banner ad placed on the dashboard of the mobile app Rotating tile ad on the inside page of apapnyc.org

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Rotating logo on homepage of apapnyc.org Tote bag insert

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Plus, your choice of one of these opportunities: Diamond Sponsor:

Awards Luncheon (Exclusive) Opening Reception (Exclusive) Elevator Bank (Exclusive)

Platinum Sponsor:

Opening Reception (Non-Exclusive) Awards Luncheon (Non-Exclusive) Hilton Revolving Door Panels (Exclusive) Mobile App (Exclusive)

Gold Sponsor:

Opening Plenary Session (Non-Exclusive) Closing Plenary Session and Breakfast (Non-Exclusive) Cyber Café with Charging Station (Non-Exclusive) Conference Tote Bag (Non-Exclusive) Lanyard & Badgeholder (Exclusive)

Silver Sponsor:

Pre-Conference Events (Exclusive) Sunday Plenary Session (Non-Exclusive) Hilton and Sheraton Key Cards (Non-Exclusive) Pecha Kucha (Non-Exclusive) Mobile App (Non-Exclusive) Conference WiFi (Non-Exclusive) Elevator Banks (Non-Exclusive) Photo Booth (Exclusive) Hilton Revolving Door Panels (Non-Exclusive)

Bronze Sponsor:

New Colleagues Orientation (Non-Exclusive) Massage Station (Non-Exclusive) Floor Graphics (Non-Exclusive) EXPO Hall Map (Non-Exclusive) Coat Check (Non-Exclusive) Photo Booth (Non-Exclusive)

apapnyc.org

SPONSORSHIP LEVELS AT-A-GLANCE DIAMOND ($30,000)

BENEFITS

PLATINUM ($20,000)

GOLD ($15,000)

SILVER ($10,000)

BRONZE ($5,000)

—

Full Page

Half Page

—

Rotating banner ad placed on the dashboard of the mobile app Rotating tile ad on the inside page of apapnyc.org

—

Rotating logo on homepage of apapnyc.org Tote bag insert

—

Plus, your choice of one of these opportunities: Diamond Sponsor:

Awards Luncheon (Exclusive) Opening Reception (Exclusive) Elevator Bank (Exclusive)

Platinum Sponsor:

Opening Reception (Non-Exclusive) Awards Luncheon (Non-Exclusive) Hilton Revolving Door Panels (Exclusive) Mobile App (Exclusive)

Gold Sponsor:

Silver Sponsor:

Bronze Sponsor:

New Colleagues Orientation (Non-Exclusive) Massage Station (Non-Exclusive) Floor Graphics (Non-Exclusive) EXPO Hall Map (Non-Exclusive) Coat Check (Non-Exclusive) Photo Booth (Non-Exclusive)

apapnyc.org

APAP|NYC Opening Reception

Hilton Revolving Door Panels

Available Sponsorship Opportunities MAIN EVENTS Each event provides visibility options including: Distribution of your own marketing material Prominent placement of your logo Option to welcome guests as they arrive at the event

Opening Reception

Exclusive Non-exclusive This exciting kickoff event will be held on January 9th following the opening plenary session. The highly attended APAP opening reception provides an excellent opportunity to network in a dynamic and friendly atmosphere. Your logo will be projected and displayed, and other creative promotional opportunities can be developed.

Awards Ceremony and Luncheon

Exclusive Non-exclusive Put your company brand front and center at the APAP Annual Awards Ceremony and Luncheon. This popular annual event recognizes outstanding members of the performing arts field, drawing more than 700 participants from across all APAP member sectors.

Opening Plenary Session

Non-exclusive The opening plenary session is the official kick-off of the APAP|NYC conference every year. Keynote speakers like Diane Paulus, Stephen Schwartz and Zachary Quinto set the tone of the conference, inspiring attendees to think creatively. As a sponsor of the opening plenary session, your company will establish a strong presence from day one.

Closing Plenary Session and Breakfast

Non-exclusive With powerhouse artists like Rosanne Cash and Fiona Shaw delivering the message that ends the conference, this closing plenary session sends conference attendees back into the field feeling reenergized.

Diamond Level ($30,000) ...

Silver Level ($10,000) ...........

Platinum Level ($20,000) ...

Bronze Level ($5,000) ..........

Gold Level ($15,000) .............

apapnyc.org

The Luminosity Factor Plenary Session

Branding and Visibility Opportunities

Pecha Kucha

Non-exclusive One of the most dynamic and unique events at the conference, the pecha kucha brings innovative speakers together to give rapid-fire presentations of their work, their passion and their contribution to the field.

Pre-Conference Events

Exclusive Sponsor our growing pre-conference events, including pre-conference forums on topics ranging from dance to family programming. The pre-conference is free and open to the public and attracts professionals from all sectors of presenting and the performing arts.

Sunday Plenary Session

Non-exclusive In 2014, Taylor Mac, Baratunde Thurston and Abigail Washburn wowed attendees by exploring big ideas about culture and the arts. As the mid-way point of the conference, this session is critical to keeping the momentum going.

New Colleagues Orientation

Non-exclusive Each year, nearly 600 APAP|NYC registrants are first-time conference attendees! The new colleagues orientation is an essential introduction to APAP and their first glimpse of the conference.

DIGITAL AND PUBLICATIONS APAP|NYC Mobile App Exclusive Non-exclusive - 3 opportunities Since its introduction in 2013, thousands of people have used the APAP|NYC mobile app. For APAP|NYC 2015, the app promises to be the preferred way for attendees to plan their conference, receive updates, and connect with one another.

â&#x20AC;&#x153;The mobile app has made a huge difference in my conference experience. Thanks!â&#x20AC;? - APAP|NYC 2014 Survey Respondent

EXPO Hall Map

Non-exclusive With over 370 exhibitors, the APAP|NYC EXPO Hall is waiting to be explored, and every APAP|NYC attendee is provided with an EXPO Hall map to help them start their adventure!

Conference Tote Bag

Awards Luncheon

BRANDING AND VISIBILITY Elevator Bank Sponsorship

Exclusive Non-exclusive - 3 opportunities The Hilton elevators are one of the most visible areas of the conference. Customize them with graphics that make your brand pop!

Hilton Revolving Door Panels

Exclusive Non-exclusive - 2 opportunities Thousands of people walk through the front doors of the New York Hilton Midtown every day. Be the first to catch the eyes of all APAP|NYC attendees and hotel guests.

Conference Tote Bag

Non-exclusive At birthday parties, they are called goodie bags. On the red carpet, they are called swag bags. No matter the name, they are always a highly anticipated part of an event and the APAP|NYC conference tote is no exception.

Lanyard & Badgeholder

Exclusive Imagine everyone at the conference wearing your companyâ&#x20AC;&#x2122;s logo! Make it happen when you sponsor the name badge lanyard.

Hilton and Sheraton Key Cards

Non-exclusive - 2 opportunities This is your opportunity to get your logo in front of and into the hands of every conference attendee staying at either the New York Hilton Midtown or the Sheraton New York Times Square. In 2014, 5,400 room nights were booked between both hotels.

Floor Graphics

Non-exclusive - 2 opportunities This popular opportunity is back! Each sponsor is able to have up to ten graphics printed and placed in high-traffic areas of the conference. Opportunities are available on the 2nd and 3rd floor promenades.

Photo Booth Exclusive Non-exclusive - 3 opportunities At APAP|NYC 2014, our social photo booth was hit! Nestled on the Hilton promenade, attendees are encouraged to strike a pose. The pictures with sponsor logo are pushed to APAPâ&#x20AC;&#x2122;s social media, giving over 100,000 impressions through our Facebook page alone.

Name Badge Lanyards

Cyber Café

AMENITIES AND SERVICES Cyber Café with Charging Station

Non-exclusive Help attendees stay connected with home and work while at the APAP|NYC conference by sponsoring this popular meeting place, the Cyber Café! Located next to the Grand Ballroom, this hot spot is a great place to showcase your brand.

Conference WiFi

Non-exclusive No conference is complete without WiFi! You have the opportunity to provide this essential piece of the conference. Your logo will be featured on WiFi signage throughout the conference, including at the registration areas, Info Booth, and EXPO Hall.

Massage Station

Non-exclusive - 3 opportunities APAP|NYC is a high energy event, and sometimes you need a chance to unwind. This is why we provide a complimentary massage station for our attendees. Located on the 1st level of the EXPO Hall, this amenity helps attendees feel relaxed and ready to get back to business.

Coat Check

Non-exclusive - 4 opportunities APAP attendees rely on a coat check service to keep their belongings while they enjoy the conference. Choose this highly visible sponsorship and have your company name featured where we all hang our coats, hats, and bags.

READY TO SPONSOR? Contact Gil Gonzalez at 202-207-3846 or ggonzalez@artspresenters.org.

Note: Sponsorship packages can be customized to meet your specific branding goals. All sponsorship agreements will be executed on a first-come, first-served basis.

apapnyc.org

ADDITIONAL MARKETING OPPORTUNITIES Participating Sponsorship ($1,500)

As a participating sponsor, you will have the opportunity to support conference programs and events while enhancing the quality of your experience. A participating sponsorship gets your logo included on all conference signage, and in all print and digital publications.

A la Carte Branding Options

Focus your efforts and make your budget go further with the following on-site promotional opportunities:

Elevator Video ($2,500)

Elevator video ads give your business and artists face-time with conference attendees! Your 30 second video commercial will play on screens inside Hilton elevators.

Media Wall Video Spot ($3,500)

Add your video into rotation! APAPâ&#x20AC;&#x2122;s new big screen video wall is located in the high traffic area near the conference registration area and the entrance to the EXPO Hall and plays a steady stream of important conference announcements and your video commercials.

Tote Bag Insert ($2,000)

Extend your on-site presence at APAP|NYC by including your promotional material in the APAP|NYC tote bag that 3,600+ attendees receive upon arrival at the conference.

GET CREATIVE! Escalator wrap Hand sanitizer Note pads Pens Water bottles And more!

QUESTIONS?

Contact us at 1-888-717-2727 EXPO Hall Booth Enhancement Purchasing a booth? Stand out from the crowd at the EXPO Hall and be highlighted on the interactive EXPO Hall map and in the APAP|NYC mobile app! Visit APAPNYC.org to buy a booth and order this amazing opportunity.

PRINT AND DIGITAL ADVERTISING Inside Arts

APAP’s year-round member magazine reaches over 1,600 industry leaders and has high readership passalong. The fall issue has a bonus distribution of 2,000 to our regional partners. The pre-conference issue includes the APAP|NYC Advance Program. The conference issue gets in the hands of every conference attendee. Rates start at $655.

Digital and Online Opportunities

Bolster your marketing efforts by advertising on APAP’s websites and in APAP’s highlytargeted, bi-weekly e-newsletters at affordable rates. APAP’s websites together see nearly a quarter of a million visits annually, and our e-newsletters have an open rate of 26%!

Program and Showcase Listing Book

Each year, the APAP|NYC Program & Showcase Listing Book guides over 3,600 attendees through five days of extraordinary events. The book is spiral-bound and divided into two parts: the program side and the showcase listing side. Ads are fullcolor, and space is first-come, first-served.

To reserve print and digital advertising space, contact Kristen Cooper at 410-458-9291 or kristen.cooper@todaymediacustom.com

IMPORTANT DATES APAP|NYC 2015 Booth Pre-Sale for Sponsors: July 23-31, 2014 Deadline to submit ad materials for the pre-conference issue of Inside Arts Monday, September 22, 2014 (Reserve space by September 15) Deadline to submit ad materials for the conference issue of Inside Arts Wednesday, November 12, 2014 (Reserve space by November 5) Deadline to submit ad materials for inclusion in Program and Showcase Listing Book Thursday, November 20, 2014 (Reserve space by November 12) Deadline to submit tote bag insert material Friday, December 26, 2014

apapnyc.org

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#APAPNYC and @APAP365

Facebook.com/APAPNYC

APAP|Community at community.apap365.org

Contact: Gil Gonzalez, conference director, at 202-207-3846 or ggonzalez@artspresenters.org Learn more about sponsorship at apapnyc.org

BECOME AN APAP SPONSOR TODAY!

Be among the first to purchase your EXPO Hall booth!

APAP|NYC 2015 Booth Pre-Sale

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