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positive and sunny image to a express feelings of good health tutes use blue to generate faith. brand or business. The color tar- and growth. Renowned drinking water comgets youth for their energy. panies have blue in their logos.
Starbucks Coffee, Animal Planet, Global players using yellow in Holiday Inn and BP are some Facebook, Twitter, Pepsi, Skype, their logos include DHL, Shell, of the global companies using IBM, Dell and Walmart are some McDonald’s, National of the global players who made green in their logos. Geographic and Nikon. a good use of blue in their logos for branding purpose.
Green represents nature and its freshness. So, the color is also associated with natural beauty, growth and coolness. Companies which have a concern about environmental issues typically have logos with green color. Also, the businesses involved in farm products create logos with predominance of this color to
Blue also has association with nature due to this being the color of ocean and sky. The logo designers use blue to evoke depth, vastness, heights, calmness, success and power. The color represents consistency also. Technology-based companies and mostly the social networking sites are fond of blue to include it in their logos. Governmental organizations and medical insti-
To conclude, people recognize a brand by the colors used in its logos and other marketing tools. So, selection of colors should be based on the type of business you run and the industry you are in. You can share your experience on how to create logo design with colors in order to evoke certain emotions from the viewers and targeted audience. Spring 2015 | InPrint