How Innovative Publishing Tailors Editorial Planning to Your Needs

YOU KNOW THOSE ACTORS WHO PLAY A VERSION OF THE SAME ROLE OVER AND OVER? THEN THERE ARE THOSE OTHER ACTORS WHO ARE IMPOSSIBLE TO TYPECAST, BECAUSE EVERY ROLE IS VASTLY DIFFERENT AND THEY ALWAYS NAIL IT.

INNOVATIVE PUBLISHING IS THE LATTER.

We get that no project is the same as the next, nor should it be. We work in 25 industries and counting, handling more than 300 projects per year, and we make it our business to understand yours. From our award-winning design team to our nimble sales consultants, we know how to adapt to what you need with our flexible process.

One of our tailored-to-you solutions is editorial planning. We provide our partners the freedom to be as involved in the editorial process as they’d like. Do you have a team of industry experts ready to provide content? Awesome! Do you have zero idea where to start and need help brainstorming? Also awesome!

Here are some scenarios we can adapt to create an editorial planning solution perfect for your publication.

The Hands-On Content Curator

You may choose to provide all the written content for your publication. This may or may not include photos — many publications mix member photos and stock photos that our designers select to best convey your message.

If this is you, our production team will focus on the best presentation for the content you’ve curated. Your content will go through several rounds of proofreading so it’s polished and ready for your review. We keep all your preferences at the forefront.

Some clients in this category have a written editorial plan. Sharing that with us early on lets us help you with brainstorming, developing ideas for sidebars or infographics, and maximizing sales by showing advertisers how your content is relevant to their needs.

The Group Project Leader

Maybe you’d like to split up the writing assignments. In this scenario, you might provide some of the editorial content while assigning our team one or more articles to write. You provide us with the topic and the contact information of any interviewees you’d like included, and our editorial coordinator matches the project to one of our writers.

You might also have an outline that you need help developing. Our team can review and offer suggestions and clarifying questions. Whether we’re your writing collaborator or consultant, we’re here to lend our expertise to the most resonant expression of your expertise.

The Executive Producer

If you need to fully delegate the editorial planning to a trusted partner, this is the solution for you. Your Innovative editor and editorial coordinator can develop an editorial plan for you to approve, with as much or as little direction on topics as you’d like.

In this scenario, our clients often contribute timely content, such as event recaps and leadership letters.

We can also provide general interest articles to supplement any content you provide or assign. These articles can be more industry-specific, or broadly applicable professional development articles. We can build these into your editorial plan, or add them as needed.

Perfect for You

Our team is your team. Whatever level of collaboration you need can work with our process. We listen to your goals and figure out how to best curate quality content, professionally designed on an industryleading production schedule.

Whether you want to be super hands-on or let us take the lead on editorial planning, we make the process easy and enjoyable. Let us design the perfect process for you.

Liz Herrera Lauer is the managing editor and marketing strategist at Innovative Publishing. Reach her at liz@innovativepublishing.com.