LACOSTE GOES L!VE FOR SPRING SUMMER 2011 IN
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IN MAGAZINE - SUMMER 2011
LACOSTE has officially christened its newest line LACOSTE L!VE just in time for the SS11 edition of Bread & Butter Berlin. The youngerminded, fashion-conscious crocodile first made its mark on the SS09 runway in New York, where it was dubbed RED! after the bright and bold colour of the exclamation point juxtaposed to the crocodile logo. LACOSTE L!VE keeps that signature ‘!’, which asserts its uniqueness, its difference and its identity. LACOSTE L!VE is very much a contemporary reinterpretation of the classic LACOSTE codes and crocodile DNA, destined for an audience who refuses to compromise on look, quality or cut. LACOSTE L!VE is about optimism and movement, a directional line focused on clothing and footwear that forges ahead while respecting its roots. LACOSTE L!VE also pays tribute to the impact and importance of cultural trends such as music on fashion.