Maintainting Competitive Advantage in Consumer Markets by Using Neuroscience in Consumer Research

Page 82

Finally, to access a sample frame for f consultants (table 15) the researcher uses Firmconsulting’s Annual Management Consulting Rankings – 2010/2011 (2011)264.

Table 15 Annual Management Consulting Rankings R 2010/2011

Source: Firmsconsulting (2011)265 Annual Management Consulting Rankings –

2010/2011

264 Firmsconsulting, Annual Management Consulting Rankings – 2010/2011, February 16, 2011, [Online] Available from http://firmsconsulting.com/2011/02/16/annual-management-consulting-rankings http://firmsconsulting.com/2011/02/16/annual rankings-20102011/ [Accessed 9th May 2012] 265 Ibid

72


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.