IGH - ROCH 159 - November 18

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Do you have or have you been diagnosed with DROOPY UPPER EYELIDS?

If so, you could take part in a clinical research study for RVL-1201 Ophthalmic Solution, an investigational drug for droopy upper eyelids, medically known as ptosis. You may qualify if you:  Are at least 9 years of age.  Have ptosis in one or both eyes Participation may last 6 to 12 weeks and include at least 4 visits. Studyrelated medication and exams will be provided at no cost to you. You may be compensated for your time and travel expenses. To find out more about this study, please contact: Mindy or Missy at Rochester Ophthalmological Group (585) 244-6011 x315 or rogstudy2@rogeyecare.com V1.0 dated 27Mar2018 Approved by Alpha IRB April 16, 2018

What is Sleep Apnea? Sleep Apnea is the temporary stoppage of breathing during sleep. There are three types of apnea: obstructive, central and mixed; of the three, obstructive is the most common. People with untreated sleep apnea stop breathing repeatedly during the night, maybe hundreds of times.

Sleep Disorder Symptoms

If you experience any of the following symptoms, you may suffer from a sleep disorder: • Daytime fatigue • Morning drowsiness • Insomnia • Gasping for breath in the middle of the night • Snoring

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Can lead to:

• High blood pressure • Memory problems • Impotence • Cardiovascular disease • Weight gain • Headaches • Depression

Oral Sleep Appliance

Oral Sleep Appliances can be used to treat sleep apnea and snoring. This is a customized oral device worn by patients during the night to maintain an open airway (reducing snoring and sleep apnea).

Emery and Scuro DMD, PC 2184 Chili Ave, Rochester, NY 14624 (585) 247-7110 | www.drsemeryandscuro.com Emery & Scuro DMD, PC has been recognized as one of the top Rochester Dentistry practices. Verified by Opencare.com Page 18

Making Rochester a Safer Community for Road Users Nearly 4,000 injuries and deaths involving motor vehicles and bicyclists/pedestrians occurred in Rochester from 2010-2017. Coalition launches campaign to revert trend

S

ixteen local groups, ranging from health organizations to cyclist groups to government, have banded together to launch a new community campaign aimed at reducing the number of crashes among motor vehicles and pedestrians and bicyclists. The effort features a new media campaign that asks drivers to remember the three S’s of safe driving: • slowing down • scanning for pedestrians • spacing their vehicle at least three feet away from bicyclists The campaign’s website — drive2Bbetter.com — features important safety tips for drivers. Nearly 4,000 injuries and deaths involving motor vehicles and bicyclists/pedestrians occurred in Rochester from 2010-20171. Data shows that a pedestrian or cyclist is involved in a crash 1.3 times per day in Rochester, and driver error is the cause of 94 percent of crashes. Injuries and fatalities caused by traffic crashes are not random and — because they are preventable — are not accidents. That’s why the campaign specifically uses the term “crash” vs. “accident” to make that point. Why focus on drivers? Because drivers have the most power on the road. A driver crashing into a pedestrian or bicyclist has a high probability of injuring or killing them. If struck by a vehicle traveling 40 mph, only one in 10 pedestrians will survive a crash. But if struck by a vehicle traveling 20 mph, nine out of 10 pedestrians will survive. In a recent survey3. More than half of Monroe County drivers admitted that they frequently exceed the speed limit. Enforcement of speed limits, traffic engineering and education campaigns are three ways communities improve traffic safety. In terms

IN GOOD HEALTH – Rochester / Genesee Valley Healthcare Newspaper • November 2018

of enforcement, local police departments are out every day working to make our streets safer. The campaign also comes at a time when cities and towns in Monroe County are using traffic engineering to create more walkable and bikeable communities. Traffic slowing features, such as curb bump outs, raised crosswalks, and buffered bike lanes, continue to be installed in Rochester and surrounding communities. The effort is led by Causewave Community Partners and Common Ground Health. The groups involved are AARP, Center for Disability Rights, City of Rochester, City of Rochester Police Department, Genesee Transportation Council, Injury Free Coalition for Kids of Rochester, Monroe County Department of Health, Monroe County Department of Public Safety, MVP Healthcare, Reconnect Rochester, Regional Transit Service, Rochester Cycling Alliance, School 19-Rochester City School District, and United Way of Greater Rochester. “Whenever we tackle an issue as complex and important as this one, we know it will take the work of many partners to have the impact we’re after,” said Todd Butler, president and CEO of Causewave Community Partners. “We’ve worked for nearly two years with local organizations and Antithesis Advertising to develop a strategy and messaging that will change driver behavior. By delivering a simple, focused message around slowing, scanning and spacing, we’re giving drivers tools to improve safety for everyone who uses the road.” Rochester advertising agency Antithesis Advertising donated time and talent totaling more than $80,000 to develop the campaign’s advertising and social media presence. For more information on the campaign, go to drive2Bbetter.com.


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