IGH - Rochester, #192 AUGUST 2021

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Hypnosis: How it Can Help Eliminate Phobias and Anxiety By Rekha Shrivastava

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hobias are defined as an overwhelming, irrational and persistent fear, and may lead to avoidant behaviors, anxiety and sometimes severe panic attacks. According to the National Institute of Mental Health, an estimated 12.5% of U.S. adults experience specific phobias at some point in their lives. For those who experience moderate to severe symptoms, living a normal life can be challenging. Phobias can become irrational and debilitating, and sometimes even simple day-to-day activities can become problematic. For the millions of Americans who suffer daily from the negative impact of single or multiple phobias, knowing where to turn can be a challenge. There are many reasons why patients aren’t able to get the help they need. Beyond common issues such as embarrassment, denial and the social stigma associated with mental health, often the phobia itself may make reaching out to others feel impossible. Fortunately, with improved recognition of the negative impact of phobias and anxiety, more people are seeking the help they so desperately need. Hypnosis and cognitive behavioral therapy (CBT) are some of the most effective therapies in treating people with these debilitating conditions. The choice of hypnotherapist and treatment strategy can have a major impact on both short- and long-term success. The majority of our clients have already failed with both traditional and nontraditional approaches. Many are referred from their primary care providers, who recognize that their patients are best managed when the mind and body are treated

together. At Blossom Hypnosis, we specialize in treating patients holistically. Phobias and anxieties can be deep-rooted, developed over a lifetime by a conditioning process. The only way to ensure long term results is to understand the true source of the problem. Hypnosis provides the tools to unlearn these associations, resulting in a healthier behavioral response. A skilled hypnotist unearths the underlying issues and conflicts, and offers subconscious suggestions that allow for a healthy response to anxiety provoking triggers. Using tools such as visualization and gradual exposure, fears are faced in a safe, supportive environment. Retraining the subconscious mind allows sufferers to tackle everyday problems with confidence that can last a lifetime. We recognize that every phobia is unique in origin, requiring a methodical and multifaceted approach. Our clients’ testimonials highlight the range of pathologies that we have successfully treated utilizing our unique approach. From complex addictions and depression, to every day fears and emotional disorders, almost any challenge can be overcome. Not all hypnotists have the decades of experience, higher education, and certifications that are offered at Blossom. With a free detailed analysis, there is no risk to taking the first step towards a better and more functional life. Rekha Shrivastava, MS, is a certified hypnotist and certified rehabilitation counselor. She operates Blossom Hypnosis, 700 W. Metro Park, Rochester. Contact her at 585-2812988 or visit blossomhypnosis.org.

Overcome Everyday Problems With

CLINICAL HYPNOSIS Phobias ▪ Anxiety ▪ Weight Loss ▪ PTSD Depression ▪ Smoking ▪ Addictions

“My physician recommended Blossom Hypnosis to me for my anxiety issues. Rekha’s caring nature and professionalism helped me work through the anxiety and become more confident and self-assured.” —A.J., Rochester

ONLINE or IN-PERSON SESSIONS Rekha Shrivastava, MS, CRC

Certified Hypnotist & Certified Rehabilitation Counselor

20 Years Experience in Cognitive Behavioral Therapy FSA and HSA eligible.

FREE CONSULTATION www.blossomhypnosis.org 585-281-2988

✓OVER 100 TESTIMONIALS

U.S. Deaths From Cancer Continue to Decline

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mericans’ overall death rate from cancer continues to fall — but rising rates of certain cancers and ongoing racial disparities linger. Those are among the findings of an annual report to the nation from several major cancer organizations. The good news includes an accelerating decline in the overall cancer death rate, among both women and men, and across racial and ethnic groups. In particular, deaths from lung cancer and melanoma are dropping more rapidly. The progress against lung cancer can be credited to both a decline in smoking and to treatment advances, said report author Farhad Islami, a physician with the American Cancer Society. Similarly, he said, doctors now have better treatments for advanced melanoma, the deadliest form of skin cancer. They include drugs that help the immune system battle the disease. The trends with some other common cancers were somewhat less positive: For both colon and breast cancers, where deaths have long been falling, the decrease has slowed down in recent years. Those cancers can be caught early through routine screening, and treatments for both have improved over the years. But trends in screening may help explain why colon cancer deaths are dipping more slowly now: Between 2000 and 2010, Islami said, there was a substantial increase in the number of Americans getting recommended screening tests. But since 2010, he said, there have been only small improvements. At the same time, colon can-

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700 West Metro Park, Rochester, NY 14623 Page 10

IN GOOD HEALTH – Rochester / Genesee Valley Healthcare Newspaper • August 2021

cer incidence has risen among Americans younger than 50 — a trend that may be largely related to obesity, Islami said. As for the slowed decline in breast cancer deaths, the reasons are not clear. But the incidence of the cancer is climbing — which, Islami said, may also be related to obesity, as well as factors like sedentary lifestyle and delayed childbirth. The report — published July 8 in the Journal of the National Cancer Institute — draws on federal cancer surveillance data and vital statistics for 2001 through 2018. On the broad level, cancer deaths fell at increasing clip over those years: Among women, the death rate declined 1.4% per year from 2001 to 2015, then sped up to 2.1% per year from 2015 to 2018. For men, those figures were 1.8% and 2.3%, respectively. Rapid declines in lung cancer deaths were one reason: Among men, for example, that rate was decreasing by 2% per year in the early 2000s, then accelerated to 5.7% per year between 2015 and 2018. The report identified another big area where the U.S. can do better: bridging the racial gap in cancer deaths. While deaths generally declined across racial and ethnic groups, disparities remained. Black women, for instance, have a similar incidence of breast cancer as white women — but are still 40% more likely to die. Islami said that ongoing efforts to boost cancer screenings among underserved Americans are vital, but not enough on their own. “People also need access to timely treatment, and to quality treatment,” he said.


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