BRAND GUIDELINES JUNE 2022
A B C BRAND IDENTITY
Rules and Guides
COLOURS Our Look
TYPOGRAPHY Our Type
E F G IMAGERY
Image and Diagram Outline
The Brand Conveyed
BRAND IDE Vision To make use of wearable and mobile technology in the direct caregiving environment to support timely and safe care.
Mission To enhance the caregiving experience by decreasing role strain, cognitive load, and enabling efficient time management.
ENTITY Key Brand Messages Defining the value of Infusionist. Infusionist enables efficient time management through a modern user interface. By summarizing tasks and notifications in an easy-to-read interface that is sorted by room number allows for quick reference and therefore, easier prioritization of care. Infusionist keeps the caregiver in-the-know. Through time-sensitive and customizable notifications to both WatchOS and iOS, the caregiver will know when a task is due. Infusionist was built with nursing and allied professional practice standard in mind. Through professional experience, professional standard documents, and peer review, Infusionist seeks to enable safe caregiving.
Icon Logo White
Clearances There must be padding that is equal to half of the icon’s size from a square drawn around the logo. Word logos should follow this constraint as well.
C1 | Dark Scheme
COLO RGB (244, 126, 117)
RGB (9, 168, 225)
RGB (88, 196, 190)
there is, in fact, a ‘C’ here Hex #00000 RGB (000, 000, 000)
OURS RGB (41, 135, 200)
RGB (239, 71, 60)
RGB (244, 243, 248)
RGB (7, 185, 168)
C2 | Light Scheme
D1 Montserrat Bold Open Sans Bold Open Sans Regular Paragraph Header Maecenas a lectus. In hac habitasse platea dictumst. Suspendisse id massa. Nullam porta velit sed lacus. Duis eleifend, felis eu euismod lacinia, felis erat feugiat nisl, vitae congue leo velit a massa. Quisque nec justo a turpis posuere tristique.
Heading 1 Heading 2 Heading 3
IMAGES + DIAGRAMS E1
Demo Screens When creating graphics that incorporate application, device, or similar hardware demonstrations, graphic templates provided by the corresponding owner should be used.
Social Media Graphics Predominantly white with black accent graphics (first image below) are primarily used for applications that do not advertise Infusionist the application, but rather Infusionist the business. Graphics that are black and contain colour are for application marketing and branding. These two use cases are demonstrated below by the LinkedIn cover photo in comparison to the application Twitter cover
Infusionist. The App Store. Infusionistapp@gmail.com
STATIONAR Letterhead For all communications and internal documents to provide uniform appearance and continual conveyance of contact information. Available in company files.
RY Email Signature A consistent Infusionist e-mail signature layout to keep a professional appearance across all communications. Sincerely, Max Robinson,
| Founder firstname.lastname@example.org
BRAND GUIDELINES END