Infusionist Brand Guidelines

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BRAND GUIDELINES JUNE 2022


A B C BRAND IDENTITY

LOGO GUIDELINES

Our Commitment

Rules and Guides

COLOURS Our Look

D

TYPOGRAPHY Our Type


E F G IMAGERY

STATIONARY

Image and Diagram Outline

The Brand Conveyed

THANKS


BRAND IDE Vision To make use of wearable and mobile technology in the direct caregiving environment to support timely and safe care.

Mission To enhance the caregiving experience by decreasing role strain, cognitive load, and enabling efficient time management.

A1


ENTITY Key Brand Messages Defining the value of Infusionist. Infusionist enables efficient time management through a modern user interface. By summarizing tasks and notifications in an easy-to-read interface that is sorted by room number allows for quick reference and therefore, easier prioritization of care. Infusionist keeps the caregiver in-the-know. Through time-sensitive and customizable notifications to both WatchOS and iOS, the caregiver will know when a task is due. Infusionist was built with nursing and allied professional practice standard in mind. Through professional experience, professional standard documents, and peer review, Infusionist seeks to enable safe caregiving.


LOGO GUIDELINES

B1

Icon Logo White

Black


Word Logo

Clearances There must be padding that is equal to half of the icon’s size from a square drawn around the logo. Word logos should follow this constraint as well.


C1 | Dark Scheme

Hex #F47E75

Hex #09A8E1

COLO RGB (244, 126, 117)

RGB (9, 168, 225)

Hex #58C4BE

RGB (88, 196, 190)

there is, in fact, a ‘C’ here Hex #00000 RGB (000, 000, 000)


Hex #2987C8

Hex #EF473C

OURS RGB (41, 135, 200)

RGB (239, 71, 60)

Hex #F4F3F8

Hex #07B9A8

RGB (244, 243, 248)

RGB (7, 185, 168)

C2 | Light Scheme


D1 Montserrat Bold Open Sans Bold Open Sans Regular Paragraph Header Maecenas a lectus. In hac habitasse platea dictumst. Suspendisse id massa. Nullam porta velit sed lacus. Duis eleifend, felis eu euismod lacinia, felis erat feugiat nisl, vitae congue leo velit a massa. Quisque nec justo a turpis posuere tristique.

TYPOGRA


Heading 1 Heading 2 Heading 3

APHY

D2


IMAGES + DIAGRAMS E1

Demo Screens When creating graphics that incorporate application, device, or similar hardware demonstrations, graphic templates provided by the corresponding owner should be used.


S

Social Media Graphics Predominantly white with black accent graphics (first image below) are primarily used for applications that do not advertise Infusionist the application, but rather Infusionist the business. Graphics that are black and contain colour are for application marketing and branding. These two use cases are demonstrated below by the LinkedIn cover photo in comparison to the application Twitter cover

LinkedIn TM

nfusionist

Twitter

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F1

Sincerely,

Infusionist. The App Store. Infusionistapp@gmail.com

STATIONAR Letterhead For all communications and internal documents to provide uniform appearance and continual conveyance of contact information. Available in company files.


RY Email Signature A consistent Infusionist e-mail signature layout to keep a professional appearance across all communications. Sincerely, Max Robinson,

| Founder infusionistapp@gmail.com

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BRAND GUIDELINES END