MODRN STUDIO @modrn_studio PROJECT Las Vegas February 2024 + August 2024
Dana Daniels launched MODRN Studio with the dream of offering better scrubs to healthcare professionals. However, she soon decided it would be best to emphasize their need for self-care, expanding the brand to offer elevated, comfortable athleisure, activewear, and loungewear for all in fantasticfeeling fabrics.
On the SS 25 Collection: “I set out on expanding the collection to offer a wider array of choices, with emphasis on diversity and versatility of color and fabric,” says Daniels. ‟The line is comprehensively curated and designed to encourage the art of mixing and matching pieces, offering a playground of possibilities. By keeping a pulse on market trends, I have woven contemporary color palettes into each piece. The collection showcases premium cotton, vibrant hues, and a fresh and elevated approach to our wardrobe essentials. “Throughout the sourcing process, I focused on selecting sustainable, certified fabrics. Although finding the perfect fabric can be a tedious process, it remains essential to ensure a high-quality experience each time our customers wear MODRN STUDIO.” — Dana Daniels, Founder, MODRN Studio
On the Long-Term Vision: “Engaging in insightful conversations with retailers has affirmed positive reception to the current direction of the line. My focus is deeply rooted in this transformative phase and this positive feedback fuels my focus and dedication to the current trajectory of the brand. Looking ahead, my vision is to continuously design innovative and unique silhouettes, expanding the collection, and growing MODRN STUDIO’s wholesale presence,” shares Daniels. “I am eager to creatively push the boundaries in future campaigns and see the brand worn and embraced by a growing global audience making my designs wardrobe staples worldwide.”
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