Infomercial Production: Quality, Effectiveness and Cost
Quality The production quality of an infomercial is an increasingly significant success factor. In today’s digital media age, it is remarkably important to produce infomercials with high quality video cameras and experienced and skilled team and talent. Over the past 2 decades, infomercials have engendered mixed reputation and reactions to consumers. Riding the digital wave, today’s consumers are becoming more savvy and tend to ignore poorly produced and vintage-look infomercials. Therefore, it is important to choose the experts who can develop a plan that integrate the critical sales elements that guarantee direct response success.
Effectiveness Interestingly, producing infomercials have become tremendously popular and successful today. As a result, sales of many businesses who incorporated infomercial as part of their marketing strategy have soared significantly. But, why is it so successful? Words influence people in some degree. They create impact. When you hear calls to action, you are somehow bound to be compelled in some extent. And that is what these infomercials do best. Through excellent script writing and storyboarding, they are able to draw the consumers and viewers to make certain actions by their own choice of words. It is also by nature , crafted to generate sales directly from the program to the to the media itself. Take for example the line “Pick up your phone and order now!” which you often heard during the show.
Cost The cost associated with a direct response campaign is also an important factor to consider. The average national infomercial cost for a long-form production (28.5 minutes) ranges from $164,000 to $753,000. On the other hand, short-form show (60-120 seconds) are much cheaper – ranging from $38,000 to $292,000. This rates do not include the talent fee yet. There are also other variables associated with infomercial marketing, that includes shooting venue, travel, processing, crew size and many others.
Producing a successful infomercial marketing campaign requires a substantial investment and a detailed planning. Therefore, it is important to look for a seasoned team who has exceptional years of experience and can help you step-by-step in the actual course of the infomercial campaign. Reach us out, visit http://www.infomercialconsulting.com/contact-us/ or call (801) 942-3018 and we’ll respond as soon as we can.