Suite 3 Advanced Incubator Management
Deep Dive- Development of an industry strategic plan Identities and characterizes all sector participants, it benchmarks the value chain against next best competitors, it assesses global market dynamics, it indentified sector strengths and weaknesses, and it lays out all of the sector strengthening steps required to move from the industry’s baseline conditions to an envisioned future. Estimates all of the resource requirements, including personnel with specialized skills required to realize the envisioned future. As a result key opinion leaders participatE in its development pipeline from day one. Product quality, market acceptance and production process reengineering tests jointly selected feasibility with real investment and real process reform. At the same time that it is working with industry leaders and new industry entrants, TnsMz advocates policy reforms, which make it possible for them to overcome regulatory, trade process and other policy constraints. One case in point involved TnsMz efforts jointly with the Poultry Growers Association of Mozambique, which it helped to form, to force the national government to enforce food safety standards and thus prohibit the importation of frozen Brazilian broilers with expired sell by dates which Mozambican
TRAINER MANUAL
leaders within the industry. The objective underlying these tests of business viability is to demonstrate
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Facilitates the restructuring of individual sectors by encouraging the merger and acquisition of weaker companies by stronger ones particularly during period periods of market weakness. TnsMz’s point of entry into any new sector is typically through already established small to medium sized companies or commercial farms. Another innovative feature is TnsMz’s empirical approach to structural refinement. Within each sector, TnsMz tests various business models through multiyear economic experiments in order to discern most appropriate technologies, relevant economies of scale and of specialization, for example, most productive seed varieties, most appropriate food processing technologies, most effective incentives within value chains best quality control systems and best modes and optimum lot sizes for shipping. Once business model refinement is complete, paradigms typically emerge of best models for broad application. With that paradigm as its objective, TnsMz uses various mechanisms to disseminate best business model templates throughout rural space. BRAND AND ITS MARKET POSITION TnsMz has not focused on actively managing its image, either through message management or advertising. What advertising it has invested in has been designed to benefit specific agribusiness sectors, e.g. the “Consume more Mozambican Chicken Program.” TnsMz’s approach to branding and market positioning is a word-of-mouth-approach like those adopted by professional accounting, law and financial advisory firms.
12 AGRIBUSINESS INCUBATION
importers had been purchasing below cost from Dubai supermarket.