JANUARY 2021
The 5 Keys to Building a Passionate & Profitable Online Business by Laura Hurubaru Entrepreneurship is NOT for the faint of heart. Even women who have fearlessly climbed the corporate ladder hesitate when it comes to striking out on their own.
what you could offer to clients using the skills, talents, and passions you already have. Step 2: Overhaul your money mindset The number one factor I know this for a fact because holding women back from those women are my clients! My launching and making money job is to help strong, successful in their business is fear of women unlock their natural money. Or maybe it would be talents and create profitable more accurate to say, “hangonline businesses from scratch. ups about money” since plenty of my clients aren’t And many of those strong, actually afraid to earn, they successful women have genius just don’t quite know how to ideas and tons of marketable think, feel, and talk about it skills … but no idea how to with confidence. apply those things outside of a corporation. So I teach them that financial empowerment starts with understanding that money So when I first start working with them, I lay down the doesn’t control you– you control it. It’s an exchange basics. I walk them through these 5 crucial steps to of energy, flowing to and designing a sustainable, from you. To keep that energy flowing in the right direction, successful, soul-driven business. you must set an intention that you’re the boss of your money. Step 1: Look within for answers Don’t waste any more time The first step? Change your view. Instead of saying, “I can’t looking “out there” for your calling … the answer is right afford that business coach” or “That marketing master class there, in the blueprint of your identity! A successful business is just too expensive,” ask shouldn’t just be a cold, impersonal machine that makes money off your skills, it should be an expression of who you are. A passion project that makes you feel good about the difference you’re making in the world, and in people’s lives. And to build that business, you need to understand yourself so you can leverage talents you may have overlooked or ignored. Start with you. You are the backbone of your business. Get clarity around Business Digest 25
yourself how much money you have available, and how much you can allocate to your business goals. This simple shift can have a truly profound impact. You’ll stop feeling out of control and start feeling empowered. Then remember that the money you charge for your services doesn’t just make your own life better–it enables you to reach more people and serve them more fully. It gives you the means to upgrade parts of your business that aren’t your genius, market your services, and become a more powerful force in your niche. Again, money is energy. And we ALL need energy to thrive. Step 3: Find a business mentor Far too many women equate entrepreneurship with “going it alone.” There’s nothing wrong with getting help, especially at the start! Which is why I strongly recommend finding someone who has done
