MISTIE LAYNE: AUTHOR, SPEAKER, TALK SHOW HOST, FOUNDER
Free Up Your Time, Free Up Your Mind: Copyright Mistie Layne
How many times have you purchased lessons, a book, or an on-line course and never even completed it? I confess I am guilty of this many times over. The sales pitch always seems directed straight at me and I’m convinced I NEED it. The truth and reality are we need to find our lane/niche and put our energy and attention into perfecting or promoting the things we are talented in. It would be wonderful to learn to create an extensive online course, publish a book, or create sales funnels, but that isn’t necessarily where my talents are. What are you spending your time and money on that would better be served in your lane? We tend to overcommit ourselves in the humanitarian realm because we want to “do good” by helping others. Many of us try and juggle a full-time career while trying our hand at entrepreneurship and “giving back” to the community, which leaves timemanagement a common struggle. Although I believe acquiring certain skills can be beneficial, I also believe creating boundaries with focus is more important. I am frugal, always trying to save a buck
50 INFLUENTIAL PEOPLE MAGAZINE
Do you really need to know it all?
and tell myself I will just learn how to do everything I need doing, and then I can have yet another “service” to sell others. The truth is, I don’t need to learn another skillset. I need to focus on implementing and monetizing the skills I was intended to use. For me, leading others into TRANSPARENCY so they experience freedom from toxic shame and guilt is my lane. Creating online courses for myself or others is NOT. Therefore, I have come to the realization we have professionals in different fields for a reason and I need to let go and pay them for their expertise so I can stop overwhelming myself with things I’m not intended to do. The mindset of taking it all on myself only leads to wasting money, wasting time, and growing resentments. Have you experienced this same frustration of trying to do it all yourself? Do you need to know how to do all the things you think you do? If you are guilty of the same behavior, you might be asking, “how do I even know what my lane is?” Some of the best advice my coach, Loren Michaels Harris, gave me was to LISTEN to the people that listen to me and let them tell me what they want from me. Let others lead you into your lane where your natural abilities shine. Additionally, make sure that lane makes you comfortable and happy because none of us should focus on doing something we resent! Find the perfect balance that “fits” and feels right to you. Once you understand your niche, focus your time and energy on developing it by delegating the other stuff to the professionals. Hire a graphics designer to do your meme’s, ads, etc.
