AWARD-WINNING AUTHOR KEYNOTE SPEAKER, BUSINESS STRATEGIST, SALES/ LEADERSHIP EXPERT
Copyright by Meridith Powell
Guerrilla Strategies Every Company Needs
now, the reasons people aren’t willing to work don’t matter; you
Jump on any zoom call, walk into any corporate board room, or sit
need to know what to do to attract those looking for a job.
down with any small business owner, and the one thing you will hear
This pandemic has changed how we attract, develop and retain talent.
them talking about right now is employees. How do you find them,
To find employees in a tough market, you need a new strategy and a
hire them, and keep them?
new skill set.
It is one of the biggest challenges facing employers today.
One
threatens their ability to successfully come out of this pandemic and respond to the increasing consumer demand as markets reopen and the regulations of the pandemic ease.
5 Guerrilla Strategies Every Company Needs to Find Talent 1. Become a Sales Team Your human resources department, and that means even if YOU are the human resources department, needs to start functioning as a
Just this week, I had three clients I met with who say their biggest
sales team. You should always be recruiting; always be looking even if
challenge is labor. People leaving due to burnout or other mental
you are fully staffed. Just like the best clients already have an account
stressors, an inability to find people to take their place, and the in-
representative, the best employees already have jobs. Make a pro-
creasing cost of investment to find talent and make it worth their
spect list, create a strategy, and proactively and consistently work to
while to leave their couches and rejoin the workforce.
attract talent.
According to a survey done by the National Federation of Independ-
Go back to former employees, talk with them about coming back on
ent Business in March, 42% of business owners had job openings they
board, and inquire about referrals. Look to prospects that did not
could not fill. Ninety-one percent of those hiring could not find quali-
accept a job offer you made, and see if they would be open to coming
fied candidates. That is a record high, and the numbers are growing.
on board now. Identify your competitors’ talent, know the leaders in
The reasons for people choosing not to reenter the workforce are
the industry, and create a process to get to know them, recruit them
pretty long, ranging from not yet to no desire to be vaccinated, lack of
and work to get them on your team.
child care to schools that are still remote. Other reasons include un-
Just like sales plays along, proactive game, human resources need to
employment checks pay more, the willingness to quit a job knowing
do the same thing. Adopt a sales mindset when it comes to finding
you can easily find another, and the list goes on.
talent.
But for those business owners and leaders who need help and need it
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