ONE REASON WHY YOU ARE MISSING THE MARK IN DIGITAL MARKETING
DARRELL STERN DIGITAL MARKETING JEDI, SPEAKER
Copyrighted by Darrell Stern
I’m celebrating 30 years in B2B and B2C digital marketing, and it’s quite a celebration.
The second is marketing is the art of starting meaningful conversations.
And over the years, I’ve developed a few philosophies and ethics in and around digital marketing that I wanted to share with you today, because if you believe and honestly understand these methodologies and these philosophies, then perhaps and maybe you, your company and your brand would be a perfect fit to work with us because we have to be in sync not just in terms of what we want to accomplish, but also what our core philosophies and our core values are. I’m going to go over a few of them, and I hope that you agree that these make sense to you and you’ll contact me, and we can work together.
Now those conversations with the right people as your prospects, as your potential vendor partners, as anyone in terms of growing your network, business partners, our job working with you is to start communications between you and conversations with you and those right people, your target market, those who would need you the most.
The first is that marketing is the theater. It must be dramatic and move your target audience to take action. What does that mean? Well, we live in a media-driven world, and if your media that you’re creating is not somehow emotionally moving the person towards working with you, towards communicating with you, towards engaging with you, that could be the reason why your marketing is falling flat. The first is marketing is theater. Other people don’t want any drama in their lives, and I say let’s bring on the drama. 38 INFLUENTIAL PEOPLE MAGAZINE
The next is … and I love this one … To market what you do you must tell people what you do, and you must tell them over and over and over again in hundreds and hundreds if not thousands of different creative ways. Just sitting there with a one-page website or one blog or one Facebook post or some random type of thing that you’re putting out there does not tell your story, and we’ve got to tell people what you do, how you do it, prove confidence in your brand, and get people to believe and trust and have confidence in you. That will raise your value. That will raise your sales. And that will show off your value proposition in your B2B or B2C business.
Here’s another one that I love this because this is fun.
