WHY YOUR PERFORMANCE ON VIDEO MATTERS TO YOUR DIGITAL MARKETING RESULTS
DARRELL STERN DIGITAL MARKETING JEDI, SPEAKER
Copyrighted by Darrell Stern
Hey, this is Darrell Stern, your digital marketing Jedi and I
course, I got my arms here, so I kind of prop my shoulders back
wanted to talk about why so many people are trying to do video
and I am very aware of my posture and I’m also very aware of the
marketing and they’re just not hitting the mark. Now, you might
eye contact that I am making directly to you in the camera there
think that it has to do something with what the person is talking
inside of the video. I’m also very aware of the eye contact that I’m
about or the subject matter,
making directly to you watching
but really, I am here to tell you
me in this video. So here’s a prac-
that 99% of the success in do-
tice for you. Next time that you
ing videos is in your perfor-
do a video, pick a thing that you
mance, right? It’s in the eye
are really excited about or that
contact that you’re making
really gets you under your skin.
with the camera. It’s in the
Do you know what I’m saying? A
excitement with which you are
topic that really lights you up
talking about the amazing topic
where when you get to talking
that you are talking about. So even in the way that you’re sitting
about it, you actually come alive, you actually feel something
in your chair. Now, I’m sitting, right, with my back up straight. I
about the topic that you’re talking about so that then your perfor-
got a very comfortable chair though, it’s got a wide base to it. It’s
mance will radiate. Your performance of this media in our media-
a very solid chair. It’s not moving around or wiggling around or
driven economy, in our media-driven marketing, will move people
any of that kind of stuff and I am literally sitting up in it. 54 INFLUENTIAL PEOPLE MAGAZINE
to take action. I’m Darrell Stern, your digital marketing Jedi.
Of
