Influence100
Robert Coker {lobbyist}
Robert Coker always has been an influential figure in Florida’s agriculture community for the past several decades. Robert has also been one of the most successful lobbyists Florida has ever seen. I have been very fortunate to work for and alongside Robert representing United States Sugar Corp. for well more than a decade. Robert has never, not once, acted as if he was “The Boss” in the traditional sense. Robert has always conducted himself as just another member of the team. A blocker, a tackler: doing whatever was necessary to get the job done. Robert Coker clearly lives by the view that there is absolutely no “I” in team. I joined the lobbying corps in 2001. If there has been one single lobbyist whom I’ve tried to emulate that person would be Robert Coker. What did I learn from watching Robert in action? First of all, always—and I mean always—tell the truth. Secondly, know the facts. Not only the facts that support your position on any given discussion, but also know the facts that support your opposition. In meetings, Robert not only shows elected officials the best facts in support of his issue but also point out the facts that the opposition will raise as well. Thirdly, respect the process and those who serve in it. Robert shows by example that although you may not succeed on every issue, if legislators and staff learn to trust you, you always will be welcomed back on future discussions When I look at the Tallahassee lobbying corps, there are many who are very influential. Yet very few have the longevity and reputation that Robert Coker has enjoyed—this from Republicans and Democrats both. Even fewer have had more of a positive influence on people and the process than Robert Coker.
PHOTOS by Mary Beth Tyson
Screven Watson is president of Screven Watson & Associates. A former executive director of the Florida Democratic Party, Watson is a Florida political strategist and regular political contributor on various television and radio shows.
110 | INFLUENCE FALL 2015