INFLUENCE Magazine — Spring 2016

Page 134






n the Florida lobbying corps, few people are in a better position than powerhouse lobbyist Tracy Mayernick. Mayernick, who runs the Mayernick Group with husband Frank Mayernick, has practically doubled her client list since 2012. She picked the winning horse in Sen. Joe Negron as he battled Sen. Jack Latvala to become the next Senate President. More importantly, she has consistently delivered big-time dollars for small nonprofit clients at a time when numerous nonprofits are competing for a limited pot of money. “We are fortunate to represent some great nonprofit organizations that really stand out above others with the impact they make on the populations they serve,” said Mayernick, a Florida State University graduate. “The work they do speaks for itself and makes a great case for us to use in our representation of them.” The Mayernicks opened the Mayernick Group in 2010 and Tracy Mayernick established herself as a go-to source for groups trying to make their way through the tangled web that is the state appropriations process. Her clients include big-ticket ones such as Boyd Gaming, Associated Industries of Florida and AT&T. She also serves white hat clients such as the Pace Center for Girls, Big Brothers and Big Sisters, and the Florida Alcohol and Drug Abuse Association. Advocating the budget process for the smaller nonprofits has become almost a specialty for Mayernick. “Having a lobbyist is an incredible enhancement for advocacy because the budget/conference process is long and grueling, and we are there to watch the funding requests at each step,” Mayernick said. “If their request receives questions or starts to be in jeopardy, we are there to catch it and try to resolve the issues to make sure they are successful in the end. As long as our clients can justify a good investment of state dollars based on the quality and impact of the services being funded, we have been able to access decision makers for successful outcomes.” Her firm secured $2 million for the Pace Center for Girls in the 2014 session to open up a brand new center in Clay County. They also secured $5 million in recurring funds for a pilot project to develop Family Intensive Treatment Teams that will work with DCF to target 500 high-risk families to provide recovery support and follow-up services for a year after a child welfare case is closed, in order to ensure the continued well-being of the child.