Industry Leaders Magazine June 2019

Page 17

technology was used to make the screens. A press release by the brand revealed that LV hopes to “eventually blur the lines between your smartphone and your sac.”

will definitely be expensive. So, even though it’s worth lusting over, not everyone will be willing to pay whatever LV has in mind for this, as LV calls it – “canvas of the future.”

People today are consuming a lot of content online. Bingewatching is the new normal. LV perhaps is trying to leverage this trend and be more neoteric. Since the screens are AMOLED, owners would be able to watch the same things on their LV bags as on their smartphones. The 2020 runway show didn’t screen any movies or shows though, they displayed cityscapes. But since we know that this is just a prototype and that LV has revealed its intention of blurring the lines between a smartphone and a fashion accessory, we can totally expect to see people watching YouTube videos on their LV bags in the near future. It goes without saying that, this LV screen bag is not for everyone. It’s haute and hitech. We still don’t know how much it will cost, but we know it Industry Leaders Magazine - June‘19 | 017


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