WHITE GOODS LEADER IN EUROPE F
ounded in 1911, the USA headquartered Whirlpool Corporation has deeply influenced home and family life during the Past century. Driven by the belief that everyone needs a comfortable place to call home, the company has a 100 year history of creating innovative ways of cooking, cleaning, refrigerating and storing, to improve lives. Currently recognised as the world’s leading manufacturer and marketer of major home and appliances, with annual sales of nearly $18.5 billion in 2010, 71,000 employees and 67 manufacturing and technology research centres around the world, the company markets brands like Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul and Bauknecht. With its European
88 Industry Europe