It’s not just cricket :Cricket’s deeper impact to be explored at AIBC Victoria event

Melbourne, July 4 (Australia India News Newsdesk)

Cricket’s role as more than just a game will be at the heart of a special event hosted by the Australia India Business Council (AIBC) Victoria on August 6, 2025.

Titled “It’s Not Just Cricket”, the panel discussion will examine how the sport acts as a unifying force within Australia’s multicultural society.

Based on the Scanlon Foundation Research Institute’s compelling narrative, the evening will feature insights from South Asian sporting greats, multicultural thought leaders, and business innovators. Together, they will explore how cricket builds bridges across cultures, fosters inclusion, and strengthens the identity of diverse communities in Australia.

The event also aims to spotlight cricket’s growing influence in enhancing diplomatic and economic relations between Australia and India. With its wide appeal and deep cultural significance, cricket continues to serve as a platform for connection, conversation, and collaboration in a rapidly evolving multicultural landscape.