Grown n A stral a, Made in India

Ind an des ner Aneeth Arora reates a Mer no wool olle t on w th H a hal s Bh tt o weavers

In its most recent foray into India, the Woolmark Company has taken Australian erino ool to the handlooms of ullu.

The com any has colla orated ith the Indian designer label Pero and the Bhuttico ea ers of imachal radesh in its ro n in Australia, Made in India’ initiative, for hich designer neeth rora has created a collection in time for the ndian inter. Arora’s artisanal collection, described as “grunge-chic”, is made up of blues, khakis and off hites and is er cent natural rene a le and iodegrada le.

Dilip Gianchandani, Country Manager ( ndia) of the oolmar om any said This colla oration eautifully sho cases Indian craftsmanship using Australian erino ool through the looms of huttico.

The initiati e offers the erfect roduct for mindful consumers concerned about sustaina ility as ell as a out highlighting ndia s hand ea ing traditions.

Aneeth Arora is perfectly suited to a ro ect of this nature. or starters she is ell ac uainted ith the oolmar la el she as a regional finalist for the annual nternational oolmar ri e a fe years ago and has or ed ith them since. s ell her rand ero ( a asthani for a arel ) is ecoming uite the flag earer for the slo fashion mo ement in ndia ith its enchant for hand-made, hand-embroidered, traditional artisanal or . rora s dee in ol ement ith the traditional ea ers of imachal radesh is just as much about reviving the old crafts as it is a out sustaining communities.

For the Woolmark project Arora chose the uni ue geometric atterns traditionally created on the borders of the pattu sha l. These atterns ere created y the ea ers on their handlooms to e used on oollen ac ets. ( ur) hiloso hy has een to use traditional Indian textiles and crafts to create a glo al roduct that fits easily here er in the orld ithout shouting a out its origins. e try to create the te tiles ith a glo al design language,” the 36-year-old designer said in an inter ie recently. ero s hand o en con ention has re iously gelled ell ith other traditions including, in one instance, Scottish tartan designs.

The label also hit the headlines recently ith its u cycled ac ets denim ac et and trenches from a arehouse that as scheduled to shut do n ere ac uired and u cycled ith em roidery to create a line of limited edition ieces.

Arora’s brand marks its tenth anniversary this year, and is stocked in 350 stores around the orld although it has yet to arri e in ustralia.

From IANS reports