business

from Melbourne Business School, Graduate Institute of Company Directors, Sameer is also a fellow at the Australian Institute of Management.

Both of Sameer’s grandfathers were deeply passionate and highly successful businessmen. Following in their footsteps, he continues to help businesses generate higher value for the efforts being put in.

This book is written to help businesses to move beyond the intuitive approach to market, or reasoning by historical analogy, towards smart strategy driven by data and clear metrics. It focuses on how to put accumulated data to optimal use and how smart retailers are turning data into dollars.

Its simple, uncomplicated style does not bamboozle people with management jargon. It’s not a detailed guide but articulated in a common sense, practical manner. Sameer dedicates the book to all those who want to leverage creativity, information and passion to make their mark in business.

Preeti Jabbal