Turning data into dollars

How to use smart strategy driven by data to scale up your

As businesses grapple with the magnitude of information available through market data, author Sameer Babbar has determined some practical applications that will help them to grow. In his recent book Retail Reframe he shares ideas, tools and proven methods that will help scale up your business.

In the book Sameer maintains that organisations that are prepared to rethink the way they do business can occupy the competitive high ground of the future. According to him, to do this they must take advantage of the opportunities created in the space of strategic data analytics.

He guides you to envision success within a retail or online operation by utilising tools that help to evaluate the business, customers, location and competition. He offers succinct tips through chapters that cover different focus points on the retail environment including creating monopoly, choosing right location, business decisions and cannibalisation.

“What I found was the best decisions in business were made when we combined telecommunication organisations, transportation, custom services, national and state governments, regional councils, small and large businesses.