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AAHAR BENGALURU SPECIAL
AASHIRVAAD Aashirvaad believes in offering only the best to its consumers. This is reflected in the sourcing process of the ingredients, their selection, manufacturing process, packaging and finally the distribution of the final product
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TC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The products presently consists of chilli, turmeric and coriander powder in SKUs of 50 gms, 100 gms, 200 gms and 500 gms each. Aashirvaad Spices, operating in selected markets of south and east, has spread over the years to a large consumer base and has emerged as a major player in basic spices in most regional markets. At Aashirvaad, there has been a constant endeavour to make sure that its product ingredients are carefully nurtured and processed. The company promises to deliver quality products by sourcing them directly from farmers through the e-choupal initia-
tive. And from these, it chooses only the purest of spices. Aashirvaad maintains the highest standards of food safety and hygiene and implements world class hygiene standards across all its manufacturing units. The commitment to internation-
ally benchmarked quality standards has enabled Aashirvaad to rapidly gain market standing across all its five product categories - atta, salt, spices, instant mixes and ready meals. ITC Foods also aims to delight the consumer through superior and innovative packaging. The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani painting.
Product range In March 2008, Aashirvaad added a unique variant to its spices
range with the launch of Pickle Mirch Powder in Andhra Pradesh, a state known for its variety of spicy pickles. The Pickle Mirch Powder uses the finest of warangal bamboo chillies, which are sourced directly from the farmers and are selected by experts to ensure the right aroma, pungency and colour. Recently, Aashirvaad Sambar and Rasam Powder variants have been added to the portfolio. The familiar taste of sambar and rasam, made the traditional way, holds a special place in every Tamilian’s heart. Aashirvaad Sambar and Rasam Powders recreate the authentic taste, with handpicked ingredients, roasted and ground the traditional way. These products have been launched in Tamil Nadu presently.
AROMA SPICES INDUSTRY Aroma Spices Industry is one of the leading wholesale manufacturers and exporters of a wide spectrum of spices, blended spices and allied products in India. The company specialises in delivering tailor-made spice mixes as per its customer requirements
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ver a decade ago in 2001, Tulsian Foods was started by Om Prakash Tulsian along with his son Amit Tulsian in SIDCO Industrial Estate, Chennai. The company ventured into the field of powdered spices with a manufacturing capacity of 10 tonnes/day. The company soon started another unit named Aroma Spices Industry in 2009 with a manufacturing capacity of 15 tonnes/day. With over a decade of presence in the spices industry and a monthly production capacity of 750 tonnes, the company has
restructured its business carefully with innovative techniques and technologies. The company observes top quality standards and hygiene during the manufacturing and packing of its products. It sources its raw materials directly from the farms and centres. The spices are then grinded at a normal temperature so that its aroma is retained. The entire production process is completely automated with no human contact. For export, the products are tested by
the Spices Board of India and SGS Lab for its Aflatoxin - four levels and Sudan - five levels.
Product range Aroma Spices Industry offers a diverse range of products like Turmeric powder, red chilli powder, coriander powder, black pepper powder, sambar powder, idli chilli powder, rasam powder, curry powder, Nigerian curry powder, chicken masala, mutton
masala, fish masala, garam masala, chana masala, tandoori masala, chaat masala, pav bhaji masala, mixed masala and tea masala. Aroma Spices Industry has exported some its products like curry powder, mixed spices powder, red pepper powder to countries like Nigeria and neighbouring countries. The company is also exploring business opportunities in the Middle East, Japan, France, Germany, Thailand, Malaysia, the US, and UK.
FOOD & HOSPITALITY WORLD
33
August 16-31, 2015