M|A|R|K|E|T
New launch
Insystt launches Navayush.com: a healthcare web-app
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nteractive System Technologies (Insystt) has designed and developed a healthcare automated web application Navayush.com which allows consumers to keep track of information on real-time availability of medicines or drugs at any given location within India. This service is free-of-cost for users, pharma manufacturers, distributors, medical retail shops or pharmacies and individuals like medical practitioners. The company plans to introduce the operational services within Mumbai and expand the same stage-wise throughout the country. It is an automated healthcare web application, which through a series of questions provides the users with personalised medical information, related to them and their symptoms. It assists individuals in ensuring the availability of lifesaving medicines and grants information on real-time accessibility of medicines in the vicinity as well. It also helps to book appointments with any doctor for any date and time from every location pan India.This feature is conclusively costless and being multilingual profits every cast, creed and community of the society, and as well as the remote and rural sectors of India with no limitation to accessibility. This facility is obtainable on mobile technologies. Medical professionals can now validate and align daily schedules consequently and initiate online updates of diagnosis for the ready reference from anywhere at any given point of time. Medical shop owners or medical distributors get complete exposure of business with minimal investment. Pharma companies, with the help of this application track the availability of brands real-time and get facts and figures for an individual or multiple brand range as Navayush.com showcases the real-time availability of medicines and hence sees an increase in business profitability. EH News Bureau
INTITIATIVE
Indraprastha Apollo hospital launches ‘Go Pink, Get Screened’ campaign It is an initiative to commemorate Breast Cancer Awareness Month and spread awareness that early detection is crucial to conquer breast cancer n the occasion of Breast Cancer Awareness Month, Indraprastha Apollo Hospitals has started an awareness campaign ‘Go Pink, Get Screened’, which highlights the fact that early detection of breast cancer can help fight the deadly disease. Every year, October is commemorated worldwide as Breast Cancer Awareness Month to increase and spread awareness about its prevention, early detection and treatment. Through its campaign, Indraprastha Apollo Hospitals and Apollo Hospitals Noida is also providing a discount on various breast checkups at the hospital premises. Dr Ramesh Sarin, Senior
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Consultant, Surgical Oncology, Indraprastha Apollo Hospitals, said: “Detection in stage I holds almost 90 per cent chance of cure, while detection in stage III has minimal chance of cure. Cure rates in the west have improved entirely because of a generation of mass awareness leading to early detection and treatment. The most important means for this is awareness about the disease and self-discovery, rather than accidental discovery, as presently happens in many cases. Learn to do breast self-examination. It can happen to anyone. Talk about it. Breast Cancer is different from most other concerns as it has non-toxic treatment available to cure.”
Dr Harsh Dua, Senior Consultant, Medical Oncology, Indraprastha Apollo Hospitals, said: “Monthly self-examination, monthly check-up by doctors and regular screening helps to reduce mortality due to breast cancer. Screening can help in diagnosing breast cancer early. Early detection of cancer increases the chances of a successful treatment.” Dr Sapna Nangia, Senior Consultant, Radiation Oncology , Indraprastha Apollo Hospitals, explains, “Early breast cancer detection via screening mammography is the most effective way to reduce mortality from the disease. Many young women ignore the initial
signs, such as a breast lump or an unusual discharge. It is advisable women get themselves checked once they reach 30 years of age, instead of 40. Women younger than forty require a clinical breast examination for screening.” It is estimated that by 2025, breast cancer cases will double, leading to an alarming rise of such cases in women. By regularising breast cancer screenings, the early signs can be diagnosed well in time and treatment can be initiated promptly. Some early signs of cancer include lumps, sores that fail to heal, abnormal bleeding, persistent indigestion, and chronic hoarseness. EH News Bureau
RESEARCH
Exercise more beneficial on an empty stomach The research was conducted by the scientists at the University of Glasgow xercising before breakfast is better than exercising afterwards according to new research by scientists at the University of Glasgow. Dr Jason Gill and Nor Farah of the Institute of Cardiovascular and Medical Sciences conducted a study to compare the effects of exercise performed before and after breakfast on fat loss and metabolic health.
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Ten overweight men who were not regular exercisers took part in the study. Each man underwent three trials, one to two weeks apart, involving performing no exercise then eating breakfast; walking briskly for 60 minutes before eating breakfast; or doing the same walk after eating breakfast. Participant were given lunch three-and-a-half hours
after breakfast and the amount of fat their body burnt, and the levels of fat, sugars and insulin in the blood were measured over an eight-and-a-half hour period on each occasion. The results indicated that both timings of exercise increased fat burning over the day and improved the metabolic profile in the blood. But, exercise before breakfast
resulted in greater fat loss and larger reductions in the level of fat in the blood. The research paper, ‘Effects of exercise before or after meal ingestion on fat balance and postprandial metabolism in overweight men’ is published in the latest edition of the British Journal of Nutrition. EH News Bureau
STUDY
Indian Paradox: 46 per cent children suffer from malnutrition while 30 per cent are affected by obesity Both problems are affected by factors like environment, dietary patterns and socio-economic status least 46 per cent of Indian children up to the age of three still suffer from malnutrition. This was reported in a study by the British-based Institute of Development Studies (IDS), which incorporated papers by more than 20 India analysts. Dr Ramen Goel, renowned Bariatric Surgeon and Past President of All India
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Association for Advancing Research in Obesity said, “Malnutrition amongst children in India is not only related to poverty, even children who can afford two meals a day, eat mostly carbohydrates and transfats. This nutrition ignorance arise out of lack of awareness in their parents, teachers and society at large.”. At the same it was also
revealed that more than 30 percent of children in India is affected by obesity. Causes associated with childhood obesity include: environment, lack of physical activity, heredity and family, dietary patterns, socioeconomic status etc. Dr Ramen Goel observed, “We are seeing larger number of children with weight of over 100 kg visiting
our clinic. The irony is that most of these kids have gained weight for no fault of theirs, since they are not decision makers either at family, school or societal levels.“ Thus it was seen that a paradoxical situation exists in India wherein children of the country are battling both malnutrition and obesity. EH News Bureau
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EXPRESS HEALTHCARE
www.expresshealthcare.in
NOVEMBER 2012