MARCH 10-12, 2014 @ MORRIS INN AND NOTRE DAME CONFERENCE CENTER - NOTRE DAME, IN
PREMIERE SPONSORS
ENJOY THE FREE WIRELESS NETWORK THROUGHOUT NOTRE DAME CAMPUS LOG ONTO “ND GUEST”
HHC SCHEDULE AT A GLANCE DAY & TIME
SESSION
LOCATION
MONDAY, MARCH 10, 2014 Monday, Mar. 10, 11:00 AM - 4:00 PM
Lighthouse Place Premium Outlets Day or Blue Chip Casino Day
Meet in lobby of The Morris Inn
Monday, Mar. 10, 2:00 PM - 4:00 PM
University of Notre Dame Campus Tour
Meet in lobby of The Morris Inn
Monday, Mar. 10, 2:00 PM - 4:00 PM
Tour of The Museums at Washington and Chapin
Meet in lobby of The Morris Inn
Monday, Mar. 10, 5:30 PM
1st Time Attendee Welcome
Legends of Notre Dame Alehouse & Pub
Monday, Mar. 10, 6:00 PM - 8:00 PM
Conference Welcome & Networking
Legends of Notre Dame Alehouse & Pub
TUESDAY, MARCH 11, 2014 Tuesday, Mar. 11, 7:30 AM
Registration Opens: Continental Breakfast / Exhibitors Open
Conference Center Atrium
Tuesday, Mar. 11, 8:00 AM - 9:15 AM
Conference Welcome for All Attendees: Sports as a Vehicle for Economic Development: Jack Swarbrick
Auditorium
Tuesday, Mar. 11, 9:30 AM - 10:30 AM
Online Reputation Management: Meredith Dillon
Rooms 100 - 104
Tuesday, Mar. 11, 9:30 AM - 10:30 AM
Managing Your Sales Efforts for Results: Janie Wiltshire 1HR CE
Auditorium
Tuesday, Mar. 11, 9:30 AM - 10:30 AM
Maximize Your Meeting Budget: Panel 1HR CE
Rooms 112 - 114
Tuesday, Mar. 11, 10:45 AM - 11:45 AM
Change Your Mind - Change Your Life: Janie Wiltshire 1HR CE
Auditorium
Tuesday, Mar. 11, 12:00 PM -1:30 PM
Lunch: State of Tourism Address: Mark Newman
William & Mary Ann Smith Ballroom
Tuesday, Mar. 11, 1:45 PM - 2:45 PM
The State of Sport Tourism in Indiana: Allison Melangton
Rooms 100 - 104
Tuesday, Mar. 11, 1:45 PM - 2:45 PM
10 Commandments of $ales: Janie Wiltshire 1HR CE
Auditorium
Tuesday, Mar. 11, 1:45 PM - 2:45 PM
Networking 101: Building Relationship Not Transactions: Panel 1HR CE
Rooms 112 - 114
Tuesday, Mar. 11, 3:00 PM - 5:00 PM
Interactive Experiences (see pg. 12)
Various Locations
Tuesday, Mar. 11, 5:30 PM - 6:30 PM
Reception (Home of the Irish): Wear Green Or Your Favorite Notre Dame Apparel / Bid on Your Favorite Silent Auction Items
Hesburgh, Joyce & Carmichael Foyer
Tuesday, Mar. 11, 7:00 PM - 10:00 PM
HHC Progressive Dinners
Participating Restaurants
WEDNESDAY MARCH 12, 2014 Wednesday, Mar. 12, 7:00 AM
Registration Opens / Visit Exhibitor Booths
Conference Center Atrium
Wednesday, Mar. 12, 7:00 AM - 8:30 AM
Breakfast & Hot Topic Roundtables
William & Mary Ann Smith Ballroom
Wednesday, Mar. 12, 7:00 AM
Silent Auction Opens: Support Scholarships and Win Great Prizes!
Hesburgh, Joyce & Carmichael Rooms
Wednesday, Mar. 12, 8:30 AM - 9:30 AM
The New Journey: Sheila Mahony
Auditorium
Wednesday, Mar. 12, 8:30 AM - 9:30 AM
Hotel Industry Overview: Lauren Faulkner
Rooms 100 - 104
Wednesday, Mar. 12, 8:30 AM - 9:30 AM
Meetings Go Mobile: Jeannie Wolf 1HR CE
Rooms 112 - 114
Wednesday, Mar. 12, 8:30 AM - 9:30 AM
Leveraging Social Media to Engage and Inspire Your Customers: Lisa Chidichimo
Rooms 210-214
Wednesday, Mar. 12, 9:45 AM - 10:45 AM
How to Turn Your Likes into Love: Dave Serino 1HR CE
Auditorium
Wednesday, Mar. 12, 9:45 AM - 10:45 AM
The Art of Giving Great Service: Katie Frank 1HR CE
Rooms 100-104
Wednesday, Mar. 12, 11:00 AM - 12:00 PM
Content Marketing 101 : Howard Tietjen 1HR CE
Auditorium
Wednesday, Mar. 12, 11:00 AM - 12:00 PM
Gen X and Gen Y - The Next Generation of Travelers : Richard Ghiselli
Rooms 100-104
Wednesday, Mar. 12, 11:00 AM - 12:00 PM
Insight to Getting Your Message Heard: Panel
Rooms 112-114
Wednesday, Mar. 12, 11:00 AM - 12:00 PM
Key Employment Law Issues Facing the Hospitality Industry: Practical Strategies and Solutions: Hallie Caldarone
Rooms 210-214
Wednesday, Mar. 12, 12:15 PM - 2:00 PM
Closing Lunch: Make Your Final Bids in the Silent Auction
William & Mary Ann Smith Ballroom
Wednesday, Mar. 12, 12:45 PM
Silent Auction Closes / Winners Announced /Must be Present to Win / Items Available for Pick Up After 1:00 PM
Hesburgh, Joyce & Carmichael Rooms
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= General Session / For All Attendees
= Break Out Session
THANK YOU, 2014 SPONSORS! Thank you to our 2014 Hoosier Hospitality Conference Sponsors! Hoosier Hospitality Conference hosts and attendees are sincerely grateful for the generous support of these hospitality and tourism industry leaders.
PREMIERE SPONSORS
Certec, Inc.
INDEX Lt. Governor’s Welcome.............................................................................................................................................................5 Maps & Wireless Network Login.............................................................................................................................................7 Conference Schedule & Session Descriptions.................................................................................................................10 Exhibitor List.................................................................................................................................................................................17 HHC Mobile App QR Code and Download Instructions..............................................................................................17 Speaker Biographies..................................................................................................................................................................18 Silent Auction Mobile Bidding Instructions.....................................................................................................................26
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March 11, 2014 Dear Hoosier Hospitality Conference Attendees: It is truly my pleasure to welcome you to South Bend, Notre Dame and St. Joseph County as we March 11, 2014 host you for the next few days for our annual industry conference. We’re especially excited to March 11, 2014 feature the conference in the midst of our most visited attraction – and one of the most visited Dear Hoosier Hospitality Conference Attendees: attractions in Indiana – the University of Notre Dame campus. From the newly reopened AAA Dear Hoosier Hospitality Conference Attendees: Dear Hoosier Hospitality Conference Attendees: Four Diamond Morris Inn to the ideal facilities of the Notre Dame Conference Center, we have It is truly my pleasure to welcome you to South Bend, Notre Dame and St. Joseph County as we attempted to plan a comfortable, convenient, and above all, worthwhile 2014 Hoosier It is truly my pleasure to welcome you to South Bend, Notre Dame and St. Joseph host you for the next few days for our annual industry conference. We’re especially excited to It is truly my pleasure to welcome you to South Bend, Notre Dame and St. Joseph County as we Hospitality Conference. County as we host you for the next few days for our annual industry conference. feature the conference in the midst of our most visited attraction – and one of the most visited host you for the next few days for our annual industry conference. We’re especially excited to We’re especially excited to feature the conference in the midst of our most visited attractions in Indiana – the University of Notre Dame campus. From the newly reopened AAA attraction – and one of the most visited attractions in Indiana – the University of feature the conference in the midst of our most visited attraction – and one of the most visited It’s the first time north central Indiana has played host for this conference and we’ve enlisted Notre Dame campus. From the newly reopened AAA Four Diamond Morris Inn Four Diamond Morris Inn to the ideal facilities of the Notre Dame Conference Center, we have attractions in Indiana – the University of Notre Dame campus. From the newly reopened AAA many of our CVB and attraction colleagues to help us literally give you a taste of our area of the to the ideal facilities of the Notre Dame Conference Center, we have attempted to attempted to plan a comfortable, convenient, and above all, worthwhile 2014 Hoosier Four Diamond Morris Inn to the ideal facilities of the Notre Dame Conference Center, we have state. Many thanks to the invaluable efforts of these fellow northerners. In addition, I have to plan a comfortable, convenient, and above all, worthwhile 2014 Hoosier Hospitality Hospitality Conference. attempted to plan a comfortable, convenient, and above all, worthwhile 2014 Hoosier Conference. specifically thank Notre Dame and the staffs of the Morris Inn and Notre Dame Conference Hospitality Conference. Center for their support, flexibility, and eagerness to help us spotlight our destination. It’s the first time north central Indiana has played host for this conference and we’ve It’s the first time north central Indiana has played host for this conference and we’ve enlisted Together, our local planning committee and organizers have taken this opportunity very enlisted many of our CVB and attraction colleagues to help us literally give you a many of our CVB and attraction colleagues to help us literally give you a taste of our area of the It’s the first time north central Indiana has played host for this conference and we’ve enlisted seriously to put our best foot forward and take ownership of the concept of Hoosier Hospitality taste of our area of the state. Many thanks to the invaluable efforts of these fellow state. Many thanks to the invaluable efforts of these fellow northerners. In addition, I have to many of our CVB and attraction colleagues to help us literally give you a taste of our area of the for a few days. northerners. In addition, I have to specifically thank Notre Dame and the staffs of the Morris Inn and Notre Dame state. Many thanks to the invaluable efforts of these fellow northerners. In addition, I have to Conference Center for their support, flexibility, and eagerness to help us spotlight our destination. Together, our specifically thank Notre Dame and the staffs of the Morris Inn and Notre Dame Conference Center for their support, flexibility, and eagerness to help us spotlight our destination. local planning committee and organizers have taken this opportunity very seriously to put our best foot forward specifically thank Notre Dame and the staffs of the Morris Inn and Notre Dame Conference Throughout the conference please look for any volunteers wearing a blue “Welcome Home” and take ownership of the concept of Hoosier Hospitality for a few days. Together, our local planning committee and organizers have taken this opportunity very Center for their support, flexibility, and eagerness to help us spotlight our destination. button – these individuals are at your service to answer any conference, community & facility seriously to put our best foot forward and take ownership of the concept of Hoosier Hospitality Together, our local planning committee and organizers have taken this opportunity very questions to make your experience as pleasant as possible. Throughout the conference please look for any volunteers wearing a blue “Welcome Home” button – these for a few days. seriously to put our best foot forward and take ownership of the concept of Hoosier Hospitality individuals are at your service to answer any conference, community & facility questions to make your experience for a few days. as pleasant as possible. On behalf of my amazing staff, I just want to personally thank you for making the trip to South Throughout the conference please look for any volunteers wearing a blue “Welcome Home” Bend and Notre Dame. I know we’re a little further away for many of you, but we are so proud On behalf of my amazing staff, I just want to personally thank you for making the trip to South Bend and Notre button – these individuals are at your service to answer any conference, community & facility Throughout the conference please look for any volunteers wearing a blue “Welcome Home” of our rejuvenated community and internationally recognized campus. I can honestly tell you Dame. I know we’re a little further away for many of you, but we are so proud of our rejuvenated community and questions to make your experience as pleasant as possible. button – these individuals are at your service to answer any conference, community & facility we’re thrilled to share our destination with you, if only for a few days. Thanks again so very internationally recognized campus. I can honestly tell you we’re thrilled to share our destination with you, if only questions to make your experience as pleasant as possible. formuch for attending. a few days. Thanks again so very much for attending. On behalf of my amazing staff, I just want to personally thank you for making the trip to South Hospitably, Bend and Notre Dame. I know we’re a little further away for many of you, but we are so proud On behalf of my amazing staff, I just want to personally thank you for making the trip to South Hospitably, of our rejuvenated community and internationally recognized campus. I can honestly tell you Bend and Notre Dame. I know we’re a little further away for many of you, but we are so proud we’re thrilled to share our destination with you, if only for a few days. Thanks again so very of our rejuvenated community and internationally recognized campus. I can honestly tell you much for attending. we’re thrilled to share our destination with you, if only for a few days. Thanks again so very Rob DeCleene, CDME Rob DeCleene, CDME much for attending. Executive Director Executive Hospitably, Director Hospitably, Rob DeCleene, CDME Executive Director Rob DeCleene, CDME Executive Director
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Welcome Hoosier Hospitality Conference Attendees! Thank you for coming to beautiful South Bend for this year’s conference. As always, this event offers an outstanding opportunity to learn and network with other hospitality and tourism professionals. The Indiana Office of Tourism Development, the Restaurant and Hospitality Association of Indiana, the Indiana Hotel and Lodging Association and the Association of Indiana Convention and Visitors Bureaus have planned informative sessions addressing topics from customer service and marketing to current trends in technology. This is an exciting time for Indiana’s travel, tourism and hospitality industry. Indiana welcomes 71 million visitors a year who spend over $10 billion dollars in our state. Tourism is the sixth largest industry in the state and supports over 186,000 jobs. Equally important, the hospitality industry, combined with the many parks and attractions spread across our state, provide enhanced quality of life for visitors and Hoosiers alike. Governor Pence and I thank you for your commitment to grow this important industry. The best is yet to come and our new statewide marketing platform serves as a way to unite all regions of the state and elevate the undertold stories that make Indiana such an attractive destination. Enjoy the conference, and please take advantage of the sessions and networking opportunities. Your friendships, collective networks, and sharing of ideas are an important part of the hospitality industry. Thanks to each of you and all those you represent. Every day you help create the authentic experiences and bring the undertold stories to life. You make our state a great place to live, visit and work. That’s Honest-to-Goodness Indiana. Sincerely,
Lt. Governor Sue Ellspermann
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Things will be great when you meet in Downtown South Bend! Our dynamic downtown convention district offers over 100,000 square feet of meeting space, first class accommodations, four diamond restaurants, lively nightlife, and much more. Century Center Convention Center is designed to be as versatile as it is attractive. No matter what configuration your event requires, with over 75,000 sq. ft. of flexible space we can comfortably accommodate your needs, and will definitely ensure an exceptional experience. Newly renovated DoubleTree by Hilton, connected via skywalk with Century Center, offers 291 rooms and suites, 13,000 square feet of meeting space, Baker’s Bar & Grille, and a full-service Starbucks. Palais Royale, the stunning 9,000 square foot 1920’s Ballroom connected to the 2,560-seat Morris Performing Arts Center, both completely restored to their original elegance. Meet in Downtown South Bend, everything is waiting for you!
visitsouthbend.com Page 6
MEETING & EVENT ROOM SPECIFICATIONS MAIN LEVEL MCKENNA HALL
Women
MEN
elevator
AUDITORIUM
114 ATRIUM Welcome Desk
elevator
112
REGISTRATION
Business Center
108
104
106
102
100
MAIN LEVEL Room
Size
Theater
Classroom
Boardroom
U-Shape
Hollow Square
100 102 104 100-102 102-104 100-104 106 108 112 114 112-114
22’ x 22’ 32’ x 22’ 22’ x 22’ 54’ x 22’ 54’ x 22’ 22’ x 76’ 24’ x 22’ 15’ x 22’ 24’ x 20’ 24’ x 20’ 24’ x 40’ 70’ x 50’
25 50 25 60 60 110 – – 35 35 70 296
16 28 16 36 36 84 – – 24 24 48 –
16 28 16 36 36 56 16 12 16 16 32 62
12 16 12 36 36 52 – – 10 10 24 –
16 24 16 40 40 56 – – 12 12 28 –
AUDITORIUM
ENJOY THE FREE WIRELESS NETWORK THROUGHOUT NOTRE DAME CAMPUS LOG ONTO “ND GUEST”
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MEETING & EVENT ROOM SPECIFICATIONS UPPER LEVEL MCKENNA HALL
UPPER LEVEL Room
Size
Theater
Classroom
Boardroom
U-Shape
Hollow Square
200 202 210 212 214 210-212 210-214
34’ x 22’ 22’ x 41’ 24’ x 17’ 24’ x 17’ 24’ x 17’ 24’ x 34’ 24’ x 51’
48 55 30 30 30 50 94
30 28 20 20 20 30 64
20 24 20 20 20 50 56
20 20 10 10 10 20 32
28 28 12 12 12 24 44
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BANQUET SPACE ROOM SPECIFICATIONS MAIN LEVEL MORRIS INN
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HHC CONFERENCE SCHEDULE MONDAY, MARCH 10, 2014
TUESDAY, MARCH 11, 2014
PRE-CONFERENCE TOURS
TUESDAY, MAR. 11, 7:30 AM
ALL TOURS DEPART FROM THE LOBBY OF MORRIS INN
LOCATION: CONFERENCE CENTER ATRIUM
MONDAY, MAR. 10, 11:00 AM - 4:00 PM BLUE CHIP CASINO OR LIGHTHOUSE PLACE PREMIUM OUTLETS DAY Try your hand at Lady Luck or enjoy a spa treatment in the luxurious Spa Blu. Save 25% - 65% at Lighthouse Place Premium Outlets. Shoppers will receive a free VIP Coupon Book and save even more. HHC partners Blue Chip Casino, Lighthouse Place Premium Outlets and the LaPorte CVB will provide complimentary transportation to and from the resort, a complimentary lunch in Options Buffet restaurant, group discounts in Spa Blu (appointments required) along with a players card which will include FREE slot play incentives. Check out www. bluechipcasino.com to see all that Blue Chip has to offer and www.premiumoutlets.com/lighthouseplace to find your favorite store. Shop Brilliantly!
MONDAY, MAR. 10, 2:00 PM - 4:00 PM UNIVERSITY OF NOTRE DAME CAMPUS TOUR No trip to South Bend is complete without a walking tour of the iconic University of Notre Dame campus. Visit such world-famous sites as the Basilica of the Sacred Heart, the Grotto, the Hesburgh Library with its famous mural of “Touchdown Jesus” and see what is under the Golden Dome of the Main Building. Time for souvenir shopping in the amazing Hammes Bookstore is included. Advance reservations recommended.
MONDAY, MAR. 10, 2:00 PM - 4:00 PM THE MUSEUMS AT WASHINGTON AND CHAPIN Explore two fantastic museums at one location! The Studebaker National Museum displays 120 historic vehicles from the Conestoga Wagon that brought the Studebaker family to South Bend to the last “Studie” to roll off the South Bend assembly line. The collection features eight National Treasures including the carriage President Lincoln rode to Ford’s Theatre the night he was assassinated. The Center for History offers interactive displays of regional history and features tours of the Oliver Mansion, the 38-room circa 1896 home of J.D. Oliver with all of its original furnishings retained. TOURS ARE FREE FOR CONFERENCE REGISTRANTS
MONDAY, MAR. 10, 5:30 PM & 6:00 PM 1ST TIME ATTENDEE WELCOME - 5:30 PM CONFERENCE WELCOME & NETWORKING 6:00 PM LOCATION: LEGENDS OF NOTRE DAME ALEHOUSE & PUB Page 10
• REGISTRATION OPENS • CONTINENTAL BREAKFAST • EXHIBITOR AND SPONSOR BOOTHS Visit the HHC Exhibitor area to learn about great vendors and service offerings pertinent to your industry.
TUESDAY, MAR. 11, 8:00 AM - 9:15 AM LOCATION: AUDITORIUM
CONFERENCE WELCOME Welcome by Rob DeCleene, Executive Director, Visit South Bend Mishawaka & Joe Kurth, Managing Director of Morris Inn & Notre Dame Conference Center.
SPORTS AS A VEHICLE FOR ECONOMIC DEVELOPMENT JACK SWARBRICK Notre Dame University Vice President / Director of Athletics
SILENT AUCTION SUPPORTS SCHOLARSHIPS LOCATION: HESBURGH, JOYCE & CARMICHAEL ROOMS Sign up to text your bids from your mobile device! Text the key word HHC14 to 68494 or visit the Hesburgh, Joyce & Carmichael Rooms for assistance. Some of the great items in the auction are: • • • • • • • • •
Fine Art Prints & Cookbooks Indy 500 Tickets Golf Packages Mandalay Bay Package: 2 tickets to Michael Jackson “ONE” Indiana Wines Cinda B Market Tote Food, wine and handcrafted gifts Getaways to many Indiana destinations Gift certificates to Ruth’s Chris, Shula’s, Lorenzo’s Forty Five degrees
The proceeds of the Silent Auction benefit the AICVB professional development scholarships, Indiana Hospitality and Tourism Foundation’s program for high school students, and IMPI’s Scholarship Foundation.
COFFEE BREAK SPONSORED BY: TUESDAY BREAKS WILL FEATURE ‘A TASTE OF NORTHERN INDIANA
HHC CONFERENCE SCHEDULE TUESDAY, MAR. 11, 9:30 AM – 10:30 AM
TUESDAY, MAR. 11, 9:30 AM – 10:30 AM
LOCATION: ROOMS 100 - 104
LOCATION: ROOMS 112 - 114
ONLINE REPUTATION MANAGEMENT MEREDITH DILLON Attendees will hear on best practices for reaching the site’s 65 million unique monthly visitors. “Reputation management is increasingly important for hoteliers and other accommodations owners,” said Daniel Edward Craig, hotel consultant and author. “Those that engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business.” This session will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include: • Enhancing your TripAdvisor listing (for both hoteliers, attractions and CVBs/DMOs) • Increasing direct booking traffic to your property site • Enhancing your website with free TripAdvisor tools • Maintaining a positive online reputation • Responding to guest reviews on TripAdvisor • Implementing strategies to help get more reviews on TripAdvisor
TUESDAY, MAR. 11, 9:30 AM – 10:30 AM LOCATION: AUDITORIUM
MANAGING YOUR SALES EFFORTS FOR RESULTS (1HR CE) JANIE WILTSHIRE Why are Salespeople difficult to manage? How do we hold them and ourselves accountable for performance results? In this session, you will learn the specific actions needed to manage your efforts and the efforts of your Sales team. This program and handout will provide you with amazing tools for your daily, weekly and monthly success. Don’t miss the opportunity to hear from a former Salesperson and Manager what she learned from over 30 years of experience in Hospitality Sales Management!
MAXIMIZE YOUR MEETING BUDGET: UNDERSTANDING HOW TO UTILIZE UNIVERSITY CONFERENCE (1HR CE) FACILITATOR: KELLY BRYAN PANELISTS: LISA GRECO, DAWN BOULAC HOWARD, ANN MASON, MAUREEN J. MULDOON The panelists will discuss the advantages of working with universities and how to coordinate your event around the academic schedules.
COMPLIMENTARY CHAIR MASSAGES TUESDAY AND WEDNESDAY • Business Center Board Room • Across from Registration
TUESDAY, MAR., 10:45 AM – 11:45 AM LOCATION: AUDITORIUM
CHANGE YOUR MIND – CHANGE YOUR LIFE! (1HR CE) JANIE WILTSHIRE Have you ever wondered why you have not done the things you want to do, both personally and professionally? Maybe you need to change your mind. This program will teach you how to do just that and make it stick this time! Janie is a mind-changer who has faced repeated opportunities in her own life where she had to change her mind. You will hear her story and learn how to apply her message to change your mind and life along the way!
TUESDAY, MAR. 11, 1:45 PM – 2:45 PM LOCATION: WILLIAM & MARY ANN SMITH BALLROOM
LUNCH & STATE OF TOURISM ADDRESS MARK NEWMAN SILENT AUCTION NOW OPEN
CONNECT WITH HHC! facebook.com/ HoosierHospitalityConference
LOCATION: HESBURGH, JOYCE & CHARMICHAEL ROOMS The silent auction is now open in the Hesburgh, Joyce & Carmichael Rooms. Visit the silent auction on your way to or from lunch. Register your Smartphone for mobile bidding by texting the key word HHC14 to 68494. Or stop by the silent auction where a GiveSmart staff person will help you register. Keep bidding until the silent auction closes at 12:45 PM on Wednesday. Thank you for supporting the scholarship programs of AICVB, IMPI and InRLA.
twitter.com/HoosierHospConf
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HHC CONFERENCE SCHEDULE TUESDAY, MAR. 11, 1:45 PM – 2:45 PM
TUESDAY, MAR. 11, 3:00 PM - 5:00 PM
LOCATION: AUDITORIUM
LOCATION: VARIOUS LOCATIONS
10 COMMANDMENTS OF $ALES (1HR CE) JANIE WILTSHIRE Over 2000 years ago, Moses delivered a simple message that still bears repeating. This session will provide you with an easy benchmark to measure your effectiveness in the Sales game. Learn the specific “dos and don’ts” that your competition hopes you will not practice. Laugh, learn and be an active participate in a program that will bring you back to the basics of $ales $uccess!
TUESDAY, MAR. 11, 1:45 PM – 2:45 PM LOCATION: ROOMS 100 - 104
THE STATE OF SPORT TOURISM IN INDIANA ALLISON MELANGTON In this session you will learn the value of sport tourism in Indiana.
TUESDAY, MAR. 11, 1:45 PM – 2:45 PM LOCATION: ROOMS 112 - 114
NETWORKING 101: BUILDING RELATIONSHIPS NOT TRANSACTIONS (1HR CE) PANELISTS: SHELLEY HENDRICKS, CHRISTINE ROBINETT, JAIME SMITH Do you find yourself uncomfortable with the thought of networking? If so this course is for you! In this day and age, more than ever, we find ourselves immersed into a digital age where transactions, business deals, and day to day communication is done almost exclusively online. This makes networking and having a strong communication set essential to achieving your and your company’s goals. It can be too easy sometimes to view networking as a transaction to be completed and forgotten by the end of the day. Instead, networking should be viewed as a relationship to be built upon and cultivated. Meeting people and making personal connections has become a must within the business community. People who have great networking skills are able to move ahead professionally and personally with much more ease than those who struggle to make connections with their peers. This course will provide you with professional insight into the do’s and don’ts of networking from business women who know how to do it best. Learn to handle your networking fears and get the tips you need to get into the networking game!
TUESDAY BREAKS WILL FEATURE ‘A TASTE OF NORTHERN INDIANA’
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INTERACTIVE EXPERIENCES (3 OPTIONS) 1. Community Outreach: Food Bank of Northern Indiana Help Stamp Out Hunger by preparing donation kits that will be delivered to South Bend area homes during the US Postal Service’s annual food drive. 2. Notre Dame Stadium Tour Limited to 60 participants - $12 fee Get the Notre Dame experience few have shared – tour the stadium pressbox and private suites, the Fighting Irish locker room, travel down the famous staircase to slap the Play Like a Champion sign before taking the tunnel to the field. 3. -Marketing a Two-Museum Campus Complimentary Becky Bonham, executive director of the Studebaker National Museum, and Marilyn Thompson, director of marketing for the Center for History, share the challenges and successes of marketing and operating two diverse and adjoining museums.
TUESDAY, MAR. 11, 5:30 PM - 6:30 PM RECEPTION HESBURGH, JOYCE & CARMICHAEL FOYER Home of the Irish! Wear green or your favorite Notre Dame apparel. Place your bids at the silent auction.
TUESDAY, MAR. 11, 7:00 PM - 10:00 PM PROGRESSIVE DINNER DOWNTOWN SOUTH BEND The Progressive Dinners are nearly sold out. If you have not signed up for a dinner, check for availability at the registration desk. Transportation for experiences and dinners provided by:
WEDNESDAY, MARCH 12, 2014 WEDNESDAY, MAR. 12, 7:00 AM - 8:30 AM LOCATION: WILLIAM & MARY ANN SMITH BALLROOM
• REGISTRATION OPEN • BREAKFAST & HOT TOPIC ROUNDTABLES
ROUNDTABLE MODERATORS & TOPICS: 1) Pinterest - Sarah Ferguson 2) Yelp - Debbie Scott 3) LinkedIn - Christine Robinett 4) Instagram - Dave Serino 5) Hotel Hot Issues - Dan Waller 6) Blogging- Josh Duke
Schedule continued on page 14
Main Building, university of notre daMe
WelcoMe 2014
Hoosier Hospitality conference
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HHC CONFERENCE SCHEDULE WEDNESDAY, MAR. 12, 8:30 AM – 9:30 AM
WEDNESDAY, MAR. 12, 8:30 AM – 9:30 AM
LOCATION: AUDITORIUM
LOCATION: ROOMS 100 - 104
THE NEW JOURNEY SHEILA MAHONY
Meredith Travel Marketing is excited to present a new proprietary travel research study. The study provides insights into the role magazines play in the media mix as it relates to travel marketing. We uncover what inspires women to travel and offer suggestions for more engaging print advertising that will drive her to your destination. We also uncovered a new process consumers go through as they gather travel information and make travel decisions. A detailed four phase approach is unveiled with an in-depth understanding into this “new journey”. Ultimately, demystifying the old purchase funnel. We can help travel marketers craft their message and stand out as consumers navigate through the labyrinth of information available to them today.
WEDNESDAY, MAR. 12, 8:30 AM – 9:30 AM LOCATION: ROOMS 112 - 114
MEETINGS GO MOBILE (1HR CE) JEANNIE WOLF With an increasing number of attendees arriving at events with smartphones and tablets, it’s vital for planners to adopt a mobile strategy for their events. Despite popular belief, mobile event apps are much more than simply digitized event guides, offering enhanced learning experiences for attendees, more exposure for sponsors, and new ways for association planners to measure and track success factors. Going beyond available features, we’ll discuss how to integrate a mobile strategy into your existing workflow and how to use app analytics post-event to measure success and identify areas of improvement.
WEDNESDAY, MAR. 12, 8:30 AM – 9:30 AM LOCATION: ROOMS 210 - 214
LEVERAGING SOCIAL MEDIA TO ENGAGE AND INSPIRE YOUR CUSTOMERS LISA CHIDICHIMO Consumers are using social media to help them decide where to go or what to expect. By using tools like Twitter or Facebook brands can participate in and invite conversation, moving audiences to discussion and offline visits. Beyond the one time visit, these interactions can increase frequency and build relationships thereby reducing the number of visits before a customer becomes a brand advocate. In this session we will look at some best practices of creating and interacting in conversations, along with opportunities to reach out to potential audiences that align with existing and upcoming initiatives.
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SMITH TRAVEL RESEARCH HOTEL INDUSTRY OVERVIEW LAUREN FAULKNER Smith Travel Research (STR) presentations provide current and historical aggregate hotel supply, demand, revenue, occupancy, average daily rate and revenue per available room & forecast statistics for the total U.S. and the top 25 U.S. markets. This session will also focus on the top 25 U.S. markets, the state of Indiana and key markets throughout the state.
WEDNESDAY, MAR. 12, 9:45 AM – 10:45 AM LOCATION: AUDITORIUM
HOW TO TURN YOUR LIKES INTO LOVE (1HR CE) DAVE SERINO It’s time to take to your Facebook “Likes” from your travel brand and transform them into social media “Love”. In this session we will learn how to increase the reach of your target audience, develop and curate content that resonates well, build promotional applications and sweepstakes that create engagement and receive tips on how to maximize the ROI of your paid placement with multiple tips on segmenting & targeting. Following this session, you will have an arsenal of tactics that can be immediately applied to your Facebook marketing initiatives.
WEDNESDAY, MAR. 12, 9:45 AM – 10:45 AM LOCATION: ROOMS 100 - 104
THE ART OF GIVING GREAT SERVICE: HOW ZINGERMAN’S TREATS CUSTOMERS LIKE ROYALTY (1HR CE) KATIE FRANK Zingerman’s has set the standard for great customer service in the specialty foods industry. This success has come from combining an innovative service philosophy with practical working systems, both of which ZingTrain will share in this workshop. Zingerman’s approach has been successfully applied in a wide variety of businesses and non-profits that are committed to improving the quality of their customer service, including specialty food and other retailers, banks, insurance agencies, health care providers, museums, schools, and libraries.
COFFEE BREAK SPONSORED BY:
HHC CONFERENCE SCHEDULE WEDNESDAY, MAR. 12, 11:00 AM – 12:00 PM
WEDNESDAY, MAR. 12, 11:00 AM – 12:00 PM
LOCATION: AUDITORIUM
LOCATION: ROOMS 210 - 214
CONTENT MARKETING 101 (1HR CE) HOWARD TIETJEN •
• •
Should you stop spending your budget on SEO and start creating great Content? Why Google’s most recent updates make generating great Content more important than ever. Show best practices on Content/Type of ContentWhat’s working, What’s not What other destinations are doing that’s successful and new Content distribution ideas
WEDNESDAY, MAR. 12, 11:00 AM – 12:00 PM LOCATION: ROOMS 112 - 114
INSIGHT TO GETTING YOUR MESSAGE HEARD MODERATOR: BECKY HARPER PANELISTS: JIM EPPERSON, MEREDITH PERKS, ED SEMMLER A panel of professionals representing associations, legislators, media and lobbyists will provide insight on how to get your message heard. Gain insight into what spark the interest of a legislator verses interest of media. You do not have to be a lobbyist to be an advocate, learn about the grassroots efforts that work. Be part of the session by sending questions you would like answered by the panel.
KEY EMPLOYMENT LAW ISSUES FACING THE HOSPITALITY INDUSTRY: PRACTICAL STRATEGIES AND SOLUTIONS HALLIE CALDARONE From ICE I-9 audits to EEOC charges to single-plaintiff and class action lawsuits, there are numerous employment law issues affecting the hospitality industry. Hospitality employers are often the target of wage and hour lawsuits claiming “off-the-clock” work, improper rounding, failure to proper calculate overtime, and misclassification of exempt/ non-exempt employees. Additionally, there is a rising tide of lawsuits alleging that tipped employees performed “non-tipped” duties, along with claims involving failure to provide notice of the tip credit, improper tip pooling, failure to reimburse for expenses, and mishandling of service charges. Ms. Caldarone’s presentation will provide a practical and in-depth explanation of these issues, and will identify common pitfalls, as well as providing practical strategies and solutions for avoiding them and staying in compliance in the nuanced and ever changing employment law landscape.
WEDNESDAY, MAR. 12, 12:15 PM - 2:00 PM LOCATION: WILLIAM & MARY ANN SMITH BALLROOM
CLOSING LUNCH
SILENT AUCTION CLOSES AT 12:45 PM ITEM PICK UP AFTER 1:00 PM
WEDNESDAY, MAR. 12, 11:00 AM – 12:00 PM LOCATION: ROOMS 100 - 104
GEN X AND GEN Y – THE NEXT GENERATION OF TRAVELERS RICHARD GHISELLI If you aren’t tapping into the Gen X and Gen Y markets, you are missing out on a huge piece of business. It’s said that 75% of rooms booked will be driven by Gen X and Gen Y by 2020. They’re young, educated, tech-savvy, and have money. This session will show you how to get them to pay attention to you. Just how different are they? What matters – fact and fiction.
LOCATION: HESBURGH, JOYCE & CARMICHAEL ROOMS Make your final bids in the Silent Auction before it closes at 12:45 PM. Items will be available for pick up after 1:00 PM. in the Hesburgh, Joyce & Carmichael Rooms. Must be present to win. Thank you for supporting the scholarship programs.
ATTENDEES “DECODED” DID YOU KNOW THAT YOUR HHC NAME BADGE COLOR INDICATES YOUR INDUSTRY? LOOK AROUND AND FIND FELLOW FRIENDS! HELLO MY NAME IS...
TOURISM- YELLOW HOTEL- RED RESTAURANT- TEAL MEETINGS- PINK Page 15
Find Your M oMent Welcoming all whose paths lead to Notre Dame, Morris Inn offers everything for a truly memorable stay. With elegant accommodations, exceptional dining and genuine hospitality, you’ll find yourself nestled in the “living room” of the University. We welcome you a thousand times over.
1399 NOTRE DAME AVENUE // SOUTH BEND, IN 46617 574.631.2000 // MORRISINN@ND.EDU // MORRISINN.ND.EDU
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EXHIBITOR LIST AAA Publications Certec Inc. eventmobi Fourwinds Resort & Marina Future POS Group Tour Media Indiana Michigan Power Indiana State Festivals Association Integrity Tax Consulting Jackson Lews P.C. Koorsen Fire & Security Loomis Brothers Equipment Madden Media Meredith Travel Marketing Midwest Living Mister Ice of Indianapolis Morris Inn & Notre Dame Conference Center Savory Staffing
2014 HHC MOBILE APP! The Hoosier Hospitality Conference is here and we want to make sure you're geared up for a great event. We're excited to be offer a mobile event guide to attendees featuring speaker information, session schedules, and much more! Best of all, it’s accessible from all devices with an internet browser: smartphones, tablets, laptops, and even desktops. How you can benefit from the app: • Create a profile in the "Attendees" area and take advantage of great networking opportunities! • View the conference schedule • Learn more about the organizations and sponsors involved in the conference! How to Access the HHC Mobile Event Guide Method 1: Go to http://eventmobi. com/HHC14 on your mobile browser to instantly access your mobile event guide! Method 2: Scan the QR Code below
Stanz Foodservice, Inc. Travel Advertising Group TripAdvisor
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SPEAKER BIOGRAPHIES KELLY BRYAN, CONN-SELMER Kelly Bryan is currently the Manager of Educational Outreach for Conn-Selmer’s Division of Education. As such she has worked along with the conference staff at Bethel College to coordinate and organize Conn-Selmer Institute, an annual music education seminar that provides over 300 college students, teachers, music administrators and parent leaders the opportunity to network and grow professionally. The Institute has been held on the campus of Bethel College for the past three years and will be held there again this coming June. Through the efforts of the outstanding staff at Bethel College and the tireless dedication of the Conn-Selmer Division of Education and their roster of clinicians and volunteers, the Institute has earned a reputation as the preeminent event focused on music education. Prior to working for the Conn-Selmer Division of Education, Kelly was a high school orchestra teacher in Las Vegas, Nevada. During that time she coordinated and developed growth opportunities for music students and teachers on local and state level. She began working with Conn-Selmer as a volunteer in June of 2008 where she was then promoted to Volunteer Coordinator. Kelly has been in her current position since June of 2013.
HALLIE CALDARONE, JACKSON LEWIS P.C. Ms. Caldarone is an experienced employment law litigator. She has been based in Chicago her entire career and has extensive experience litigating all forms of employment matters throughout the Midwest in federal courts, state courts, and before administrative agencies. Ms. Caldarone’s practice focuses on complex litigation, including class, collective, and hybrid actions. Since joining Jackson Lewis, she has been co-counsel in numerous class cases around the country involving such industries as restaurants, pharmaceutical sales and hospitality (hotels, casinos). Ms. Caldarone also devotes a substantial part of her practice to conducting preventive compliance reviews and providing day-to-day advice and counsel regarding such issues as exempt/non-exempt classification, regular rate calculations for premium overtime pay, determining proper pay and duties for tipped employees, and complying with state wage and hour laws. Ms. Caldarone also has significant experience litigating a broad spectrum of employment matters including claims such as race, age, religion, national origin, disability and sex discrimination, sexual harassment, retaliatory discharge, Family and Medical Laeave. Ms. Caldarone has extensive experience with the Equal Employment Opportunity Commission, as well as state and local labor and employment agencies throughout the United States.
LISA CHIDICHIMO, BRANDING COMMUNITIES AND BTC REVOLUTIONS Lisa Chidichimo is an accomplished, results-oriented marketing professional with more than 20 years experience in corporate marketing for the restaurant industry and a deep understanding of consumer behavior. In this world where multiple options are available at the fingertips of the consumer, Lisa works with individual, regional, national, and international companies to develop online communities and bring their voice to life. She is reaching out to casual and potential visitors and helping turn them into fans. Execution, in hand with measurement, helps the companies she works with continue to experience superior performance. Lisa works with numerous brands listed on the NRN 200 Social Media Index. Her experiences include managing US and Worldwide trends on Twitter, navigating international viral media attacks, and helping to generate a one day online fundraising total of more than 500,000 meals for children struggling with hunger. Lisa has a Masters Degree in Communications and is a member of the Social Council for NoKidHungry, a national movement of people committed to ending childhood hunger in America by 2015.
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SPEAKER BIOGRAPHIES MEREDITH DILLON, TRIPADVISOR Meredith Dillon is the Midwest Sales Manager for TripAdvisor’s Destination Marketing team and is based in Dallas, Texas. Prior to joining TripAdvisor, Dillon served in both sales and agency roles with an emphasis on digital media at Fleishman-Hillard and CBS Interactive. As a member of the Destination Marketing team she educates on how best to utilize TripAdvisor’s 83 million unique users to market your destination.
LAUREN FAULKNER, SMITH TRAVEL RESEARCH Lauren Faulkner is Business Development Executive for STR (Smith Travel Research). STR is the recognized leader for lodging industry benchmarking and research. Lauren is responsible for the growth of STR’s independent hotel participant programs across the Central United States. She is often featured as a guest speaker for industry and How-toUse STAR presentations. She serves as the Middle TN ambassador for the American Hotel & Lodging Association’s Under 30 Gateway and is also a member of the TN Women in Lodging Chapter. Lauren is a native of Nashville, TN. She began at STR in January of 2010, after earning her bachelor’s degree in Corporate & Organizational Communications from Western Kentucky University. She currently resides in Goodlettsville, TN with her husband.
KATIE FRANK, ZINGERMAN’S It was Katie’s love for food that eventually led her to Zingerman’s. As a young girl growing up in Dayton, Ohio, she baked large K-shaped cookies and many cakes. Years later, she went to Vanderbilt for a B.A. in Human and Organizational Development. While at Vanderbilt, Katie played basketball as the team’s captain, not just to burn away the K-shaped calories, but to also hone her leadership and teambuilding skills. Katie stayed on at Vanderbilt for a Masters in Human Resource Development. After leaving Vanderbilt, Katie’s education, passion for team building, leadership skills and love of baking all came together at Bread and Company, Nashville’s premier bakery. She started at Bread and Company as a retail staffer, eventually working her way up to Director of Retail Operations, and ending her four year tenure there as General Manager, bringing their fourth store on line. In 2005, Katie came back to her Midwestern roots and joined Zingerman’s Bakehouse as a manager. She led a team of 12 people to create “The Zingerman’s Experience” at Zingerman’s Bakeshop, a tiny (800 sq. ft.) retail space in the industrial park where Zingerman’s Bakehouse bakes all of its artisanal breads and pastries. Undaunted by the challenge of the location and space limitations, Katie responded to the tough economy by growing the annual sales by 40% to $1.6 million during her six years there! In 2011, Katie jumped at the chance to join the ZingTrain team. As a ZingTrain Trainer and presenter, she shares her operational experience as a basis for her teaching on Customer Service, Open Book Management and Servant Leadership. In addition to her work with outside clients, Katie teaches several Zingerman’s staff classes including the Art of Giving Great Service, the Art of Giving Great Service Over the Phone and The Art of Successful Performance Reviews.
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SPEAKER BIOGRAPHIES RICHARD GHISELLI, PURDUE SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Richard Ghiselli, PhD, is a professor and head of the School of Hospitality and Tourism Management at Purdue University. Previously he was the Director of the School of Hotel and Restaurant Administration at Oklahoma State University. Dr. Ghiselli has 20 years of teaching and research in the hospitality industry. In addition to his experience in education, he has ten years of industry experience as a club manager, food service director and general manager. Has also spent time as a chef, and has a degree from the Culinary Institute of America. His research focuses on behaviors in the workplace – like turnover - and the use of information to improve hospitality operations.
LISA GRECO, BETHEL COLLEGE Lisa Greco has served as the conference director for Bethel College in Mishawaka, Indiana, for the past nine years. During this time, despite a badly damaged national economy and poor interdepartmental relationships on campus, she and her team raised the basically non-functioning department with a negative balance sheet to a one-stop shop and major revenue stream for the college which is touted by delighted customers as the region’s “hidden gem” venue. Prior to Bethel College, her career included roles as a conference and meeting planner giving her a well-rounded understanding of the conference industry. “I love the relational side of this industry the most. At Bethel is it our mission to create environments of productivity and renewal so that our guests can do the work they came to do. You cannot deliver that level of service unless you are in true relationship with your clients. We live to hear that first, “WOW!” when they enter the room. It’s why we do what we do 24/7/365.” Greco is also an adjunct professor in the field of organizational dynamics and leadership, holds two Masters Degrees and is to be conferred with a Doctorate in Leadership in May of 2014.
SHELLEY HENDRICKS, MOORE RESTORATION, INC. Shelley Hendricks was born and raised a Hoosier. She graduated from IUPUI with a degree in Business Communications and a concentrate in Marketing. A few of the positions she has held during her career have been Property Manager, Director of Marketing & PR, Director of Sales & Marketing and currently she works as Director of Business Development in the Commercial Real Estate sector at Moore Restoration, Inc. Her passion for networking and referral business has proven to be successful throughout the years. Building relationships with clients is an art that Shelley has mastered. She also believes in the power of association business growth. Her experience in several associations has proven to be successful for more than 20 years in her career. Shelley has been awarded Volunteer of the Year from the Indy Chamber for the last 5 years; she’s graduated from Leadership United from the United Way of Central Indiana. This year she received the ‘Friend of the Year’ award from IREM (Institute of Real Estate Management) and ‘Partner of the Year’ award from InRLA.
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SPEAKER BIOGRAPHIES SHEILA MAHONY, MIDWEST LIVING AND MEREDITH TRAVEL MARKETING Sheila Mahony is the Director of Brand Development for Midwest Living and Meredith Travel Marketing. Sheila joined Meredith Corporation in 2009 and is responsible for all integrated marketing programs, brand extensions, proprietary research and market strategy for these business units. For the past 25 years, Sheila has held media and marketing positions at top advertising agencies and publishing companies in New York. She began her career as a media planner for Toyota Motors Sales at Saatchi & Saatchi Advertising and Johnnie Walker at Smith/Greenland Advertising. From 1993-1999, she was Vice President Print Media at Grey Advertising and oversaw the print media planning and buying for accounts across a wide array of categories (travel, automotive, pharmaCEtical, fashion and consumer electronics). In 1999, Sheila moved to the Publishing side of the business and joined Time Inc. as the Marketing Director for the launch of Real Simple. In 2006, she was hand picked to launch another Time Inc. property, Cottage Living. During her ten years with Time Inc., Sheila increased ad revenue with innovative integrated marketing programs and exclusive retail partnerships, as well as conducted extensive consumer behavioral research. In early 2009, she joined Hearst Publishing and launched their first joint partnership with Scripps Network - Food Network Magazine. Here she continued to hone her skills for media mix marketing and brand development before coming to Meredith.
ANN MASON After spending two years at Notre Dame working in their athletics department, I accepted a job at Saint Mary’s College in March 2013. Working in the Office of Special Events, I am in charge of all Student Involvement events as well as all external events. Working with the two areas, I am given a wide range of events to coordinate on campus; anywhere from student concerts and parent weekends to summer conferences and weddings. I assist with every event from start to finish (contracting, coordination of space and equipment, day of assistance, load out).
ALLISON MELANGTON, Allison Melangton returned to Indiana Sports Corporation as president on September 1, 2012 after serving as CEO and president of the 2012 Indianapolis Super Bowl Host Committee since 2008. Widely regarded as the most engaging and successfully organized Super Bowl in history, Super Bowl XLVI in Indianapolis featured the Super Bowl Village, which drew more than 1.1 million people to downtown Indianapolis; $154 million of investment in the city’s Near Eastside through the Legacy Project; more than 8,000 volunteers serving in a variety of roles; and community, youth and green initiatives that impacted hundreds of thousands of individuals. Melangton served on the Indiana Sports Corporation staff from 1994 through 2008, most recently as Indiana Sports Corp’s Senior Vice President of Events. She oversaw Indiana Sports Corp’s bid selection process and directed Indiana Sports Corp’s bid presentations for those events. She has directed numerous national and international events, including Olympic Trials, World Championships, NCAA Women’s Final Fours, and Big Ten Basketball Tournaments. In this role, Melangton led the bid effort that won Indianapolis the right to host Super Bowl XLVI.
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SPEAKER BIOGRAPHIES MAUREEN MULDOON, INDIANA UNIVERSITY SOUTH BEND Maureen Muldoon has meeting planning in her blood. She has planned meetings and events for a variety of businesses and non-profits for over 30 years. Today you can find her on the campus of Indiana University South Bend as the Special Events Coordinator. She is a “one-stop shop” handling everything from scheduling the meeting rooms and their set-ups, to writing the facilities license agreements and collecting certificates of insurance, to taking catering orders. Maureen navigates the organizers of both campus and community groups through all of the procedures of meeting on a public university campus. Her Special Events Manual continues to be a work in progress. She updates it annually to adjust to the changing campus. Maureen owned MJM Meetings and Special Events for ten years before accepting the position at IU. Her clients included attorneys, accountants and bankers plus various not-for-profit agencies. She planned events in parks, theatres and ball parks as well as traditional venues like hotels and restaurants. Prior to that she was the Meetings Manager for the American Society of Agricultural Engineers and traveled around the country setting up national meetings at hotels and on college campuses. She continues to enjoy being the first to arrive and the last to leave an event.
MARK NEWMAN, INDIANA OFFICE OF TOURISM DEVELOPMENT Newman, of Indianapolis, has served as executive director of IOTD since August 2012. Prior to leading IOTD, Newman was vice president of marketing and communications for the Indianapolis Symphony Orchestra and served as chief operating officer of the Indiana Sports Corp where he led successful bid efforts for several national championship sporting events. He also worked for the Atlanta Olympic Games and World Cup USA. Newman earned his bachelor’s degree from the University of Massachusetts and his master’s degree from the University of Virginia.
CHRISTINE ROBINETT, BELTERRA CASINO RESORT Christine Robinett has been in the hospitality industry for seven years. Christine continues to evolve in this industry and is currently a Regional Sales Manager for Belterra Casino Resort in SE Indiana. While working as a successful Sales Manager, Christine has also become a dedicated member of IMPI. This devotion and passion to become a respected leader in the world of hospitality has led her to participate on the Board of Directors for three years and as well as her current position with IMPI as VP of Membership. Christine also has a passion for technology and loves to problem solve and troubleshoot computer issues for friends, family and co-workers. Outside of work, Christine also enjoys cooking for friends and family and is constantly trying a new recipe! Christine has been married to her husband, Ty for 25 years. Work is one of the many things they have in common, as he is the Golf Pro at Belterra! Christine & Ty enjoy spending time with their two children, Casey (age 21) and Tyler (age 20) but would negotiate adoption of either one of them at any time! When asked what Christine’s goal in life is, it is simply to make a difference wherever she is on her journey and to help others along the way!
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SPEAKER BIOGRAPHIES DAVE SERINO, TWOSIX DIGITAL Dave Serino, TwoSix Digital, possesses more than 23-years of experience in the travel, tourism, hospitality and meetings industry. He has held positions at hotels, resorts, destination marketing organizations and a privately held technology marketing organization. He developed his first website in 1995 and began conducting web promotional programs in 1996. In the July of 2009, he developed one of the first tourism focused social media ranking systems titled- “How Social is Your DMO?”. The study is a comprehensive assessment of the 50 state tourism offices and benchmarks each organization’s efforts on several social media platforms. He is also the founder of the Symposium on the Use of Social Media in the Tourism Industry. This unique event, that allows attendees to participate throughout the planning and development process, debuted in 2010. It is quickly becoming the premier social media education and networking event for the tourism industry. To-date, Serino has presented educational sessions at more than 100 travel industry conferences. He is a featured presenter in the Certified Destination Management Executive Program (CDME), which is conducted by the Destination Marketing Association International (DMAI)
JAIME SMITH, BARTHA Bartha announced the addition of Jaime Smith to their development team in July 2012, serving as the director of National Business Development and focusing on developing new business throughout the United States. Jaime came to Bartha with over 10 years of experience in special event production. Her start in the industry began at the Indiana Youth Institute as a tech wizard. Advancing her skills in Information Technology, business logistics, and meeting planning, in the 11 years with the Indiana Youth Institute, Jaime grew with the organization as Business Manager to Project Manager of Business and Information Technology and finally to Director of Operations. Receiving her CMP in August of 2010, Jaime won the 2009-2010 Planner of the Year Award and the 2011-2012 Planner of the Year Award at the IMPI Annual Awards Banquet. She was awarded IMPI’s 2010 July Shining Star and the 2010 ISAE’s Event of the Year Award for the IMPI’s Awards Banquet for Alice in Wonderland. Having switched to the “dark side” of the events industry, she won the 2012-2013 Supplier of the Year Award at the IMPI Annual Awards Banquet. Having been an MPI member for over 8 years, Jaime has been an active committee member and chair for IMPI, now joining the board as the Director of Strategic Partnership. She was recently named a Collaborate magazine 2013 “40 Under 40” honoree.
JACK SWARBRICK, UNIVERSITY OF NOTRE DAME John B. “Jack” Swarbrick Jr., a University of Notre Dame graduate now in his sixth year in 2013-14 as vice president and director of athletics at his alma mater. In 2000 Swarbrick received one of the NCAA’s highest honors, The Flying Wedge Award, for his work in establishing Indianapolis as the new home of the NCAA. In 2001 he was honored by the State of Indiana with the Sagamore of the Wabash Award. In 2002 he received the Pathfinder Award from Youthlinks Indiana for his service to youth in the state of Indiana. Born March 19, 1954, Swarbrick was named Notre Dame’s 12th athletics director on July 16, 2008. He and his wife, Kimberly, are the parents of four children: Kate, a 2010 graduate of St. Louis University; Connor, a 2011 graduate of Wake Forest University; Cal, a senior at TCU; and Christopher, a University of Notre Dame junior.
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SPEAKER BIOGRAPHIES
HOWARD TIETJEN, MADDEN MEDIA Howard Tietjen, a graduate of Jacksonville University, brings more than 30 years of real-world experience and a passion for new challenges. Since he joined the Madden team in 2000, Howard has utilized his wide range of interests to excel in many roles. He led the Madden team that developed VacationFun.com and was the primary architect of Madden’s highlyinnovative cooperative SEM campaigns that are now a featured co-op program in 10 states. Additionally, he led the team that launched the travel inserts in O, The Oprah Magazine. When not working directly with clients, you will often find Howard speaking at tourism conferences and educational seminars across the country.
JANIE WILTSHIRE, DUE WEST COMPANY For over 15 years, Janie Wiltshire has been a requested speaker at HHC. Her dynamic “hands on” approach to Hospitality makes her a convention favorite. Janie brings a proven Hospitality career from brands including IHG, Hyatt, Hilton, Marriott and others. She founded Due West Company and has been consulting and speaking worldwide to our industry for the past 20 years. You will see firsthand why we are excited to have Janie in three presentations this year!
JEANNIE WOLF, EVENTMOBI Jeannie has over 15 years of experience in the event planning field. She has planned events for The Culinary Institute of America, NYU Downtown Hospital and the American Heart Association before starting her own event planning company, Event Elements, in 2004. Being active in event technology and social media, Jeannie joined EventMobi in June 2012 as US Regional Account Manager. Jeannie is a member of Meeting Professionals International (MPI) and is currently President for the Virginia Chapter. In 2007 she received the designation of Certified Meeting Professional (CMP) by the Convention Industry Council (CIC). Jeannie has also been an adjunct instructor of Meetings and Convention Management at Niagara County Community College and is currently working with meetings, events, and hospitality faculty across the country to integrate mobile event apps into their curriculum.
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FREE TWO WAYS TO PLAN—UNLIMITED WAYS TO HAVE FUN! There’s so much to see and say about Indiana getaways that we couldn’t fit it all in one place! Now, in addition to getting our free 128-page Travel Guide, you can download our free tablet app. You’ll be able to watch videos, view photo galleries, see up-to-date event calendars, read feature stories and more—all in one window. That’s handy. That’s Honest-to-Goodness Indiana.
AVAILABLE FOR TABLETS Search “Travel Indiana” at the Apple App Store or Android Market/Google Play
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MOBILE BIDDING FOR THE HHC14 SILENT AUCTION TEXT THE KEY WORD HHC14 TO 68494, FOLLOW THE REPLY INSTRUCTIONS WHICH WILL ASK FOR A REPLY WITH YOUR FIRST AND LAST NAME AND SEND, YOU WILL RECEIVE A WELCOME TO BID MESSAGE CONTAINING A BLUE HYPER LINK TO CLICK WHICH WILL OPEN THE PERSONAL AUCTION BIDDING PAGE ON THE PHONE FOR THE GUEST.
Kickstart your next fundraiser with mobile bidding! • Bid from anywhere – open to people who cannot attend the event • Increased participation levels • Bid by Smartphone, Text (SMS) or iPad • Super-fast checkout using a variety of payment methods • Pre-event microsite with event ticketing • Live Golf Scoring feature, totaly integrated to auction & bidding platform • Instant outbid notifications
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Hoosier Hospitality Conference
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NOTES
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MEREDITH TRAVEL MARKETING opens the door to 100 million women in every life stage, across all Meredith properties. As a trusted authority on women, Meredith Travel Marketing will get your travel message directly to this valuable audience. We can target specific consumers and ensure your message becomes part of their travel experience...Join Us and Make Your Connection Today.
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FOR ADVERTISING INFORMATION PLEASE CONTACT: Melissa Luebbe at 312.580.2554 | Melissa.Luebbe@meredith.com Stu Opfer at 630.832.3600 | stu@opfermedia.com Media Kit Website: meredithTM.com | Consumer Website: TravelMeredith.com