The INDEX: Award and INDEX: Award Exhibition will illustrate what Design to Improve Life is by exhibiting numerous examples and by awarding the best of them.
INDEX: AWARD WHAT IS DESIGN TO IMPROVE LIFE
• The Views Summit will explore how we can create design to improve life by inviting creative leaders from around the world to develop innovative ideas and recommendations for new designs to overcome a set of key challenges to human life.
INDEX: Awards offers an overview of Design to Improve Life by featuring the best examples at an exhibition and by awarding the very best designs that have improved life for large numbers of people.
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• The Future Scenarios exhibition will focus on why design to improve life is important by featuring visualisations of scenarios of what the future may hold in store for us if we either decide to adopt design to improve life or fail to do so. In order to ensure wide accessibility, the two large international exhibitions will be held at five admissionfree outdoor locations in central Copenhagen. T
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Altogether, the original concept of an international design event in Copenhagen has now been expanded to an INDEX: arena that works on two different levels: The event level, which presents international design events; and the network level, which brings together designers, organisations, institutions and companies from around the world. On both levels, the focus is on Design to Improve Life.
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INDEX:2009 WILL FOLLOW The event level is recurrent since we realise that it is not possible in a short time to promote a global discussion on design to improve life. The 2005 launch of the INDEX: event will be followed up every fourth year thereafter.
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Between each staging of the INDEX: event, the INDEX: network will work continually with design that improves life as a driving force for our future development. The network will ensure that the ideas and recommendations developed by the creative leaders during the Views Summit in 2005 are tested, developed and put to use in real-world situations between INDEX: events. Furthermore, the network will work to promote the use of design by global leaders with the aim of overcoming challenges to human life and seek to ensure that design students, designers, and companies around the world are engaged in creating designs that truly improve life. INDEX: has not set out to be the biggest or the grandest. Our intention is to hold an international design event that is meaningful for a large number of people. Nonetheless, we still present the world’s largest awards for design and innovation.
23 September - 13 November 2005
Leading up to the event, the 125 leading international design institutions registered by INDEX: as nominating bodies will submit their nominations for the INDEX: Award, and INDEX: Partner companies as well as individuals will have submitted their nominations for the INDEX: Award at www.index2005.dk All nominating bodies are asked to provide a thorough description of how the submitted design has improved life as well as any known disadvantages of the design. The designs must be genuinely new and must have been created within the last five years INDEX: international jury will select the top 100 nominees in May 2005 and the five winners in August 2005. The jury is composed of Chairman Arnold Wasserman, The Idea Factory, Singapore; Director Alec Blanch, PUCC Design School, Chile; Founder Alex Howe, Breaking Trends in a Global Village, London; Architect Dominique Perrault, Paris; Designer and founder James Sommerville, Attic, London; Designer and INDEX: godfather Johan Adam Linneballe, Scandinavian Branding, Copenhagen; Designer Nanna Ditzel, Copenhagen; Curator Paola Antonelli, Museum of Modern Art, New York; Senior Industrial Designer Pontus Wahlgren, IDEO, San Francisco; Dr. Robert Blaich, Blaich Associates, Aspen; Professor John Heskett, School of Design, The Hong Kong Polytechnic University; Principal Uffe Elbæk, The KaosPilots. The jury will be supplemented by three additional members prior to the start of the judging process. In evaluating the design for its ability to improve life, the jury will focus on the social, ecological, cultural and economic impact of the design. Accessibility, affordability, flexibility, simplicity, user-friendliness, optimism, level of innovation, level of need, future potential and appropriate aesthetics are criteria considered by the jury. On 23 September 2005, the five INDEX: awards, worth €100,000 each, will be presented within the five categories: Body, Home, Work, Play and Community. Two different award ceremonies will be staged: An official ceremony broadcasted on TV for official guests and a ceremony set to take place simultaneously at five public squares in Copenhagen.
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