3 minute read
From Zero to Hero: Introducing an exciting new range of zero alcohol wines from Wolf Blass
NATIONAL
The ‘no alcohol’ or ‘lighter in alcohol’ category is undoubtedly one of the fastest growing segments currently in the market. Dubbed as the ‘conscious consumption’ trend, there has been a rapid evolution of consumers on the hunt for products that provide them with an offering that is considered to be more ‘moderate’ or ‘conscious’ to meet their ever-changing needs and occasions.
Wolf Blass, one of Australia’s most iconic and award-winning wine brands, has tapped into this trend by launching a refreshing new portfolio of zero alcohol wines to its stable of excellence. Consisting of a Sparkling Cuvée, Shiraz and Sauvignon Blanc, the range launches nationally this week across selected Dan Murphy’s stores as well as Woolworths Grocery.
This lower in calorie, lower in sugar, exciting new offering is underpinned by Wolf Blass’ ability to continually innovate and evolve, whilst still striving to deliver on quality and taste so that consumers can moderate, but without the compromise.
Creating a de-alced wine happens through a combination of processes called Spinning Cone Technology. The wines are taken in their original alcoholic format and put through a distillation process where the alcohol is gently removed down to 0.5% alcohol/ volume, which is considered the industry standard for ‘zero’. Through this de- acling process, the winemakers can ensure the wine hits the <0.5% mark but is not refermented throughout the process, therefore, from an aromatic and texture perspective, it still aligns closely to wine. “The Wolf Blass winemaking team believe we have been able to master the re-construction of the two separate components whilst still being able to replicate the varietals’ aromatics and taste that consumers would usually expect or experience from their wine. Through the passion, collaboration and dedication of our skilled winemakers, we were able to ensure the mouthfeel was put back into the wine – which is naturally contributed by alcohol – so that our de-alcoholised wines were still full of flavour and enjoyable for consumers.
“Wolf Blass is known for creating great tasting, great value wines that suit all occasions and are enjoyed by people the world over. The new Wolf Blass Zero range is no different,” said Chris Hatcher, Wolf Blass Chief Winemaker.
Treasury Premium Brands is excited to be expanding its existing lighter in alcohol portfolio by now introducing a zero alcohol solution that truly raises the bar. “With 48% of Australian consumers now actively moderating their alcohol intake1, it is becoming increasingly evident that consumer behaviour and wine consumption habits are evolving at a rapid pace, therefore, it is critical that we innovate our offering to provide a non-alcoholic alternative that prioritises taste for this growing segment,” said Angus Lilley, Chief Marketing Officer & General Manager Sales ANZ, Treasury Premium Brands.
“Wolf Blass gave us the perfect platform to play in this category through its reputation for quality and credentials in exceptional winemaking. The winemaking team have spent a considerable amount of time finessing these wines to ensure they are a true reflection of the brand, but also deliver on expectations so our consumers don’t feel they have to settle for anything less, whatever the occasion is,” concluded Lilley.
Wolf Blass Zero Sparkling Cuvée, Shiraz and Sauvignon Blanc (RRP $12) is available now. For more information regarding Wolf Blass Zero please visit wolfblass.com or contact: Zoe Tostevin Wolf Blass PR Manager zoe.tostevin@ tweglobal.com | 0419 417 893
1 Source: IRI Aztec Data Australia Liquor Weighted MAT to 29/08/2021; Coles Synergy Data 2021
