BEHIND THE SCENES
Companies at the Heart of Everyday Life
Organisers To tap the growing popularity of the Latin dance form, Salsa, entrepreneurs Sunil Chopra and Neeraj Maskara collaborated to start Slice Entertainment, a live entertainment company to host the India Fiesta Latina (IFL) in April 2012. For the 2013 edition, the company brought to India a host of world-acclaimed photographers, artists, creative directors, participants and instructors from 35 countries. More than 4,000 people came to watch the IFL across three days.
Developing creative concepts and managing production requires entirely different skill sets. For IFL 2013, both the domains were managed by the experiential marketing and brand communication company, The Circus Entertainment. Founded by five friends, this 27-people company is based in Delhi. It has worked for corporate bigwigs such as Moen, Yatra.com and has executed product launches for Philips Haircare and Samsung Galaxy Camera.
6   |  INC. | may 2013
Gutter Credit here
Production