strategy
The Way I Work | Murugavel J, BharatMatrimony.com
“The country’s future does not depend on politicians, but happy marriages.” Murugavel Janakiraman doesn’t seem like your quintessential matchmaker but then this founder-CEO of BharatMatrimony.com, a leading matrimonial website, never set out to be one. He was happy being a software consultant till the business equivalent of Cupid struck him in 1997 while working on a project in the US. There, he saw Indian techies struggle to find spouses. That was then. Now, his website has redefined how marriages are made in India—one click at a time. And, despite BharatMatrimony’s predominant position (JuxtConsult says it has more than 80 per cent of the matrimony market), Janakiraman’s ambitions and purpose are nowhere close to being scaled despite the 20 million registered members. His aim—facilitating successful marriages —keeps him busy thinking up new ideas. As told to Meenakshi Kumar | Photograph by Subhojit Paul 6 0 | INC. | juLY 2012