Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021

Delhi-NCR And Mumbai Account For 62.1% Of The Total Funding Deals In D2C Startups Nykaa, Purplle, boAt and Pepperfry were a few notable Mumbai-based D2C startups with a high number of funding deals between 2014 and April 2021 Others

5.1%

Chennai

Pune

2.4% Bengaluru

Mumbai

31.4% Delhi-NCR

30.7%

28.3% Note: 2021 funding data till April 16 Others include Pune, Punjab, Hyderabad, Ranchi, Coimbatore and more. Source: Inc42 Plus Analysis

No. Of Deals

Amount in $Mn

Mumbai

751.3

Delhi-NCR

542.0

Bengaluru

515.0

Ahmedabad

156.9

Chennai

46.9

Jaipur

15.0

Pune

5.8

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Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021

Published on Jun 15, 2021

Inc42 Media

More than 800 new-age brands from India bade farewell to middlemen in the past few years and took the direct-to-consumer (D2C) route. The D2C model has witnessed a massive uptick across the country as it enables brands to bypass the intermediaries to reach consumers faster and cater to them more efficiently. The recent outbreak of the Covid-19 pandemic hit the traditional retail sector hard, making brands realise the importance of shifting towards a digital-first D2C model. The pandemic accelerated the growth of many major D2C brands, and those with their dedicated websites recorded an 88% rise in consumer demand in 2020 compared to the previous year.

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Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021 by Inc42 Media - Issuu