drink.
PEOPLE'S CHOICE AWARDS 2016 The votes have been tallied and the winners are in! We know how hard it is to decide from the myriad of drinks out there which to stock in your pub — did you know, for example, that there are more than 300 draught lager and cider brands in the UK on-trade? The average bar only stocks seven. So, over a snifter or three at The Inapub Inn we decided to try to find out what are the nation’s favourite drinks brands
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Inapub is unique in that, not only do we have an unrivalled database of pub information, but also a massive database of pub-goers who are always happy to provide us with AWA R D feedback on all sorts of pub-related matters. So we harnessed this great consumer asset we have, to try and give you lot more of a steer on the “must-have” items to offer. Around 500 pub customers voted in our online poll to find their favourite drink brands. Each completed a survey of 10 open-ended questions, such as “what is your favourite energy drink to have in a pub?” and “what is your desert island drink brand (the one drink brand you could drink forever)?” so we could be sure that all the answers were unprompted. There were some surprises in amongst the results (turn to page 29 to discover what the vast majority of people would choose as their desert island drink) as well as some more predictable ones (the nation’s favourite cask ale should come as a surprise to no-one). We decided to award gold, silver and bronze in each category, to help you get a better picture of the category landscapes
— after all, choosing a good range is about having some width as well as some depth. In the end we decided not to have a “glittering” awards ceremony full of stuffed suits and dreary acceptance speeches to celebrate the winners. Rest assured, however, that in the name of quality control, the Inapub team have fearlessly and selflessly tasted and tested each and every one of these drinks in pubs throughout the land. What’s more, we pledge to continue to do so regularly until we announce next year’s winners, at which point we may have to amend our drinks orders slightly…
Favourite Craft Beer Gold: Brewdog Punk IPA
All those PR stunts seem to be paying off as the self-styled “rebel” brewers take the top slot in our craft vote. This is its flagship ale, 200,000 cans of which were recently recalled after a prank (or another of those infamous PR stunts?) in which a worker printed the word “MOTHER F****R DAY” on the bottom and was subsequently rewarded not with the sack but an
JUNE 2016
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23/05/2016 12:28