Once you’ve highlighted that person, it’s time to engage with them and start commenting on their posts too, especially if they’re not a regular customer or you don’t know them well. Once you have a social rapport, invite them in for a dinner on the house for two. The chances are they’ll share their experience on social media too.
How else can I increase my customer base?
Find out which of your customers are especially active on social media and offer them an incentive to post about your business
inapub
DIGITAL MARKETING GUIDE
To expand on the ideas in this feature or if you want some help on any social media platform, our new Digital Marketing Guide will have the answers. The guide offers a step-by-step solution to any queries, from setting up Facebook adverts to improving your presence on Google, dealing with Trip Advisor comments and boosting your Twitter following. Plus you won’t miss a trick — the guide is updated regularly to include the newest functions and updates from each platform. To find out more email sales@inapub.co.uk or call 0800 160 1986
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someone in the area sees that their mate from work is playing pool in your pub and might remember that the next time they fancy a game. Be warned, the effect of this sort of marketing is difficult to measure. But it costs you very little.
OK, sounds simple enough. Any other ideas? Yep. If you want to take this a step further then you can do a bit of research. Take a look on Instagram or Facebook and highlight a customer or local person who gets consistent engagement on their posts. That means lots of people “like” or comment on whatever they share every time.
Using other people’s social media posts isn’t the only way to get the word out to your potential audience. How about Facebook adverts? If your pub is set up as a business on Facebook, you will have the power to “Boost” any of your social media posts for a sum of money. Not sure what boosting is? More people will see your post if you put money behind it and “boost” it. You’ll pay a certain price, for a certain audience or number of people to be shown that post, even if they don’t follow you. You could spend £20 on boosting a post to reach 5,000 people, but you’re smarter than that. Have those 5,000 ever even heard of your village? How about spending just £5 to boost a post about your new burger offer to 500 people in a 10-mile radius who have previously expressed an interest in burgers? To do this you need to click the “Boost post” button underneath whichever deal you want to boost, and follow the steps to honing in your audience. Remember, local and targeted boosting is key.
Boosting your Facebook posts will make them work harder
22/03/2017 03:46