SCHWEPPES 1783 CUCUMBER TONIC WATER
beverages,” warns Liam. “In fact, recent figures from the Office for National Statistics show 10.6 million UK adults don’t drink alcohol. Stocking a varied selection of alcohol-free drinks is a great way for publicans to appeal to this group of consumers. One category that operators should explore is low- and no-alcohol beers such as Carlsberg 0.0 or San Miguel 0.0.” Heineken is another brewer currently throwing some serious weight behind its 0.0 variant. For more on low- and no-drinks check out our feature on pages 23 to 26.
Softly does it
Cucumber Pink With Schweppes 1783 Cucumber Tonic Water Glass: highball Ingredients: 50ml pink grapefruit vodka, 200ml Schweppes 1783 Cucumber Tonic Water Garnish: pink grapefruit and fresh ginger Method: Fill a highball glass to the top with ice. Add the vodka and top with Schweppes 1783 Cucumber Tonic Water. To garnish: peel the skin of a pink grapefruit, taper and twist inside the drink, add a slice of fresh ginger. For more, visit www.schweppesmixers.co.uk
1783
New range of unique natural flavours. Inspired by the master.
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All this chat about no alcohol brings us rather neatly to the importance of soft drinks at Christmas. “Last year we undertook research into just that subject, which revealed that almost half of consumers were set to buy more soft drinks at Christmas. This highlights a clear seasonal sales opportunity that operators need to be prepared for,” says Russell Goldman, commercial director for foodservice & licensed at Britvic. “The results also showed that 21 per cent of consumers don’t think there are enough premium soft drinks to choose from. This increased to 27 per cent amongst those aged 25 to 34 and highlights a major gap in the market.” There’s currently enough innovation at the premium end of the soft drinks market to make adding some interest an easy enough job. Look at launches from established brands such as this year’s J20 Glitterberry for example, (which is already available), Vimto’s slushie brand Starslush; Global Brands’ Franklin & Sons range, and Fentiman’s variants. Or look out for emerging craft brands. And don’t neglect your energy
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27/09/2018 02:17