inapub
DIGITAL MARKETING GUIDE
For help with Twitter, or any social media platform for that matter, our Digital Marketing Guide will have the answers. It offers a step-by-step solution to any queries, from setting up a Google business page to dealing with Trip Advisor reviews and boosting your Twitter following. You won’t miss a trick either — the guide is updated regularly to include the newest functions and updates from each platform. To find out more email sales@inapub.co.uk or call 0800 160 1986
can schedule content to go out at any time in the future. Got a big gig coming up? Schedule to send out a couple of tweets on each day leading up to it to increase awareness. You can also schedule tweets about things like menu specials and holidays like Halloween. By setting aside just 30 minutes to an hour every Monday to schedule in content for the week, you should instantly see engagement increase.
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Use media, not just words
It’s been proven time and time again that tweets with pictures or videos attached perform much better than tweets with just words. If you can illustrate your tweet with a picture, leaflet, GIF (moving image) or video, then do so. It will grab attention and prompt more engagement. Smartphones make it incredibly easy to include things like this. Top tip: pictures of cats and dogs tend to go down a storm on social media, so get snapping those pets.
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Remember to listen
Perhaps the most powerful thing about Twitter is not what you say, but how you listen. Twitter is full of potential customers begging to be heard, so open your ears. For example, on a Thursday after work it’s very likely that someone in your area is tweeting about needing a beer. You just need to find them. Set up a local search for the word “beer” by using a location filter and hey presto, The Nag’s Head to the rescue! You can offer them a beer.
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Be inclusive
Twitter is like a school playground. There are thousands of voices but everyone wants to feel part of a group. So make sure your customers feel like they’re in your gang. You might have heard of Beliebers (Justin Bieber fans) KatyCats (Katy Perry fans) or Little Monsters (Lady Gaga fans). Well, why not create your own name for your customers at the pub? Another way to make customers feel like they’re part of your club is to retweet them
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Hot topic: use Twitter to provide your customers with important information and remember that adding a picture or other media will grab even more attention
when they mention your pub, interact with them by replying to tweets or even take pictures of them and (with permission) tweet them out from your own account and tag them in.
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Don’t take it too seriously
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Learn to deal with negatives
Some of the most successful bits of content on social media have absolutely nothing to do with promotions or the brand. Recently, Southern Rail’s Twitter account went viral after a work experience boy named Eddie Smith took over the company’s feed and started answering some tough questions from customers, like what they should have for dinner that night. Make sure your personality shines through and the rest will follow.
It’s rare, but customers can sometimes take to Twitter to complain or spread negative reviews. The way you respond to this is crucial, and it’s often wise to be kind, calm and take the complaint away from social media as soon as possible by asking them to call or DM (direct message) you. This will be respected by onlookers. Attacking a customer, even if they are in the wrong, could backfire.
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