THIS MONTH
HOW TO JOIN FORCES INTRODUCE YOURSELF It’s hard to say no to someone who wants to work together, Popping by nearby pubs to ask if they’re interested in collaborating can be a good start
The Village Reading, Berk shire
LEND AND BORROW Not enough ice? Ring your new pals. They need a hand? Lend them one
What: Readin g’s selfproclaimed liv e music quarter comp rises The Lyndhurst, Th e Retreat and The Eldon Arms Why: The pow er of the cluster effe ct
MAKE A FESTIVAL You can draw people to the area and attract new customers RECOMMEND EACH OTHER Instead of simply turning customers away if you’re full, say “have you tried the pub over there?” The customers will appreciate it as much as your neighbour
Clockwise from top left: Natasha Dilleyston runs The Lyndhurst along with partner Heath Thomas; bartender Collette Able models The Village’s uniform; the pubs put on a hog roast to cater to the throng of festival-goers
FOUR MORE PUBS WITH MUSIC FESTIVALS The Blue Anchor Inn, Helston, Cornwall
Is holding its annual Helstonbury festival on July 17-19
trade.inapub..co.uk p14-15 famous for.indd 15
The 3 Acres, Moorland, West Yorkshire
Has 40 acts already confirmed for its inaugural Moorfest next month
The Kings Arms, All Cannings, Wiltshire
Attracts some major names to its annual Rock Against Cancer
The Brick makers, Norwich
Its Thrashe rs festival ove aurus mini metal r the early May bank holiday more than 3 weekend saw 0 bands pla y
JUNE 2015
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