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“Participants are a part of something that goes beyond their own goals, and helping each other means helping themselves. Lose Dat has created an environment free of judgment, one where big efforts and small wins are
Franco’s Lose Dat Program Takes Success to the Next Level Life is a journey; so is fitness. No one understands this better than the fitness professionals who have propelled Franco’s Lose Dat program to a level of success and popularity unmatched by any other health and fitness program on the northshore. When these professionals came together six years ago to create a new kind of weight loss program, they thought they would help participants begin their fitness journeys, or perhaps start a new chapter. Season after season, success story after success story, it became clear that what was being created was a community, one that wanted to continue this fitness journey together. Lose Dat has repeatedly been referred to as “the best” – the best program Franco’s has ever launched; the best thing a participant has ever done; the best way to create sustainable weight loss. Lose Dat earned this reputation because, at its core, the program recognizes that: (1) Sustainable weight loss requires lifestyle change. (2) Lifestyle change requires guidance and support. (3) Camaraderie and accountability bring about perseverance. (4) Perseverance is a catalyst for success.
celebrated often.” and again, even when they have no excess weight left to lose. The intensity of the workouts and the addition of new educational tools each season mean the program can be effective for nearly any fitness goal. Though the program was designed for individuals who have more than 10 pounds of extra weight, it is consistently populated with a full range of shapes and sizes. The creators of Lose Dat recently launched a new, more intense program designed to grow and expand what they can offer individuals for whom weight loss is not a primary goal. Franco’s new Ultra Fit Challenge helps participants decrease body fat and improve performance, endurance and overall fitness levels. As a new group of Lose Dat and Ultra Fit teams gets ready to embark on the next phase in their fitness journeys, they can look forward to traveling a path paved with success.
“More Than 22,000 Pounds Lost” Lose Dat provides participants with the tools they need to succeed – top-notch trainers, nutritional guidance, cutting-edge fitness classes, the latest equipment, and a network of health and wellness professionals at the ready. But there is a side to the success of Lose Dat that cannot be orchestrated or replicated; a facet that is as undeniable as it is intangible. It is the culture. Like its parent organization, the program has created a community around fitness. But its team-driven environment has taken enthusiasm, encouragement and acceptance to new levels. Participants are a part of something that goes beyond their own goals, and helping each other means helping themselves. Lose Dat has created an environment free of judgment, one where big efforts and small wins are celebrated often. This culture is the cornerstone of the program’s success, and a testament to the commitment of the program’s organizers and the virtue of its participants. Lose Dat draws as many repeat participants as new ones. Lose Dat alumni sign up again 118
Inside Northside
Franco’s Athletic Club is located at 100 Bon Temps Roulé in Mandeville. 792.0200. myfrancos.com. losedat.com