Eva Ma Portfolio

Page 1

2018—2020

EVA MA SELECTED WORKS

20

MASTER OF ARTS GRAPHIC DESIGN



2018—2020 EVA MA SELECTED WORKS

20

MASTER OF ARTS GRAPHIC DESIGN



INTRO/ If there is a word to describe myself I would name water. Water is so adaptive that it easily fits in any shape of container, just like how I am open to adapt to many kinds of things, including but not limited to: new environments, new people and new techniques. Meanwhile water also means perseverance, it lasts long and is so durable that it surmounts mountains and rocks. At the same time, water is inclusive, it hugs other objects and absorbs as much as it could. This book is a selected series of my works, they speak for me.


Š2020 Eva Ma All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, including photocopy or any storage or retrieval systems, without prior written permission.


01­— 09/ _Project 01 Hip Hotels 06—19

_Project 02 Poetry of Loneliness 20—59

_Project 03 Joanna Sans Nova 60—71

_Project 04 RH Annual Report 72—89

_Project 05 Smart Fu(rni)ture 90—109

_Project 06 tab. 110—149

_Project 07 Type Poster Series 150—161

_Project 08 Dine With Me 162—173

_Project 09 An Ordinary Diary 174—191


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]

01


2018—2020

TRAVEL LIGHT / _Semester Spring 2019

_Objective This project was aimed to find a poorly designed book with interesting content. Redesign the book by refining typography and transforming layout as well as visual system to fit the content.

P01 // HIP HOTELS

_Title Hip Hotels

_Instructor John Nettleton _Course Type Composition

_Approach I bought this book, Hip Hotels in a second hand bookstore. The original flow was inadequate and lacked in hierarchy. I intended to make the book more dynamic by creating a balanced pace between text and photos and enhancing the hierarchy of each spreads. Since the theme is majorly about hotel staying during traveling, effort was made to catch the tidy and cozy feeling of those selected hip hotels in different cities

07


E V A M A // S E L E C T E D W O RKS

[01]

[01]

[02] [02] [03] [03] [04] [04] [05] [05] [06] [06] [07] [07] [08] [08] [09] [09]

04


2018—2020

P01 // HIP HOTELS

09


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P01 // HIP HOTELS

11


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P01 // HIP HOTELS

13


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P01 // HIP HOTELS

15


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P01 // HIP HOTELS

17


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P01 // HIP HOTELS

19


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]

02


2018—2020

_Title Film Festival: Poetry of Loneliness

_Objective Create a hypothetical film festival to celebrate the films of a director. Coordinate a complete set of material that work for this festival and function as a whole system. _Approach The selected films of Wong Kar Wai talk about fleeting romance, flickering solitude and achingly romance among young urbanites. I created a glitching effect on all documentary photos to represent the sense of uncertainty and a bokeh effect on all festival images to portray the feeling of charming loneliness.

_Semester Spring 2020

P02 // POETRY OF LONELINESS

DREAMY FILMS / _Instructor Hunter Wimmer _Course Integrated Communications

21


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

23


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

25


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

July

17—18 / 2020 P02 // POETRY OF LONELINESS

The fleeting romance and etern in Wong Kar Wai’s films.

Days of Being Wild Chunking Express Lost Angels 27

In the Mood for Love


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

29


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

31


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

33


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

35


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

37


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

39


[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

41


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

43


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

45


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

47


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

49


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

51


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

53


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

55


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

57


E V A M A // S E L E C T E D W O RKS

[01]

[02] [03] [04] [05] [06] [07] [08] [09]


2018—2020

P02 // POETRY OF LONELINESS

59


04 EVA EMA V A //MSELECTED A // S E L E CWORKS T E D W O RKS

[01] [01] [02] [02]

[[03] 03] [04] [04] [05] [05] [06] [06] [07] [07] [08] [08] [09] [09]

03


05 2018—2020

_Title Type Specimen: Joanna Sans Nova

_Objective The project was focusing a promotion of a typeface, along with type specimen. The target audiences of the promotion are among professional graphic designers, with attractions of how precise and involving the typeface delivers.

P03 // JOANNA SANS NOVA

NIMBLE TYPE / _Semester Spring 2019 _Instructor John Nettleton _Course Type Composition

_Approach The typeface I chose is Joanna sans nova, designed by Monotype Studio designer Terrance Weinzierl based on the original Eric Gill’s Joanna. Since it is more for digital application, I decided to make a motion graphic video with attractive color scheme to show how Joanna Sans Nova appeal on screen.

61


E V A M A // S E L E C T E D W O RKS

[01] [02]

[03] [04] [05] [06] [07] [08] [09]


2018—2020

P03 // JOANNA SANS NOVA

63

05


E V A M A // S E L E C T E D W O RKS

[01] [02]

[03] [04] [05] [06] [07] [08] [09]


2018—2020

P03 // JOANNA SANS NOVA

65


E V A M A // S E L E C T E D W O RKS

[01] [02]

[03] [04] [05] [06] [07] [08] [09]


2018—2020 2018—2020

// HIP HOTELS P03 P01 // JOANNA SANS NOVA

67

05


E V A M A // S E L E C T E D W O RKS

[01] [02]

[03] [04] [05] [06] [07] [08] [09]


2018—2020

P03 // JOANNA SANS NOVA

69


E V A M A // S E L E C T E D W O RKS

[01] [02]

[03] [04] [05] [06] [07] [08] [09]


2018—2020

P03 // JOANNA SANS NOVA

71


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]

04


2018—2020

_Title RH Annual Report _Semester Fall 2019 _Objective This project aimed to find a successful brand and redesigned its annual report. The purpose of this project is to deliver the information to both of shareholders and potential customers in a more powerful and attractive way.

P04 // RH ANNUAL REPORT

WARM LINEN / _Instructor David Hake _Course Type Systems

_Approach The company I chose was RH (Restoration & Hardware), an upscale American home-furnishing company, whose style is usually antique and architectural. Their original annual report was only focused on data, I visualized those contents in a more appealing way. The main color I picked for this project come from their colored linen, which could best represent the feeling RH want to deliverer to their customers.

73


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

75


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

77


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

79


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

81


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

83


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

85


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

87


E V A M A // S E L E C T E D W O RKS

[01] [02] [03]

[04] [05] [06] [07] [08] [09]


2018—2020

P04 // RH ANNUAL REPORT

89


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]

05


2018—2020

_Title Future Report: Smart Fu(rni)ture

_Objective This project was based on the previous annual report redesign project. It evolved one step further beyond the original topic. The visual system should reflect the future of the industry. _Approach

P05 // SMART FU ( RNI ) TURE

SMART HOME / _Semester Fall 2019 _Instructor David Hake _Course Type Systems

Since RH is a furnishings company, I chose smart furniture industry as my future report topic. The main color was vivid orange which shows a contrast of the classic linen color of RH annual report. This smart furniture report is more focused on human experience rather than pure aesthetics.

91


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

93


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

95


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

97


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

99


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

101


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

103


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

105


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


107


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04]

[05] [06] [07] [08] [09]


2018—2020

P05 // SMART FU ( RNI ) TURE

109 05


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]

06 01


05 2018—2020

DIGITAL DETOX / P06 // TAKE A BRAKE

_Title tab. (Take a break) _Semester Summer 2019 _Objective The purpose of this project was to use graphic design help solve a problem in the world. Address a problem and present engaging and relevant solutions in a visual way. Identify relevant audience and stakeholders for your design solutions.

_Instructor David Hake _Course Visual Thinking

_Approach Technology addiction now becomes a real problem. People cannot live without their phones nowadays, either for entertainment or for work. The technology has surpassed the human interaction in some way. I will create a brand tab (take a break) that raises the awareness of tech addiction and encourages people to go outdoor / hang out with friends in real life.

111


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

113


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

115


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

117


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

119


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

121


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

123


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

125


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

127


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

129


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

131


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

133


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

135


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

137


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

139


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

141


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

143


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

145


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

147


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05]

[06] [07] [08] [09]


2018—2020

P06 // TAKE A BRAKE

a

k

e

a

_

b

r

e

a

k

.

149

t


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]

07


2018—2020

DIVERSE UNITY / _Semester Fall 2018 _Objective The project was focusing a promotion of a typeface, along with type specimen. The target audiences of the promotion are among professional graphic designers, with attractions of how precise and involving the typeface delivers.

P07 // TYPE POSTERS

_Title Type Poster Series

_Instructor David Hake _Course Type Forms

_Approach The typeface I chose is Joanna sans nova, designed by Monotype Studio designer Terrance Weinzierl based on the original Eric Gill’s Joanna. Since it is more for digital application, I decided to make a motion graphic video with attractive color scheme to show how Joanna Sans Nova appeal on screen.

151


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]


2018—2020

P07 // TYPE POSTERS

153


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]


2018—2020

P07 // TYPE POSTERS

155


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]


2018—2020

P07 // TYPE POSTERS

157


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]


2018—2020

P07 // TYPE POSTERS

159


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06]

[07] [08] [09]


2018—2020

P07 // TYPE POSTERS

161


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]

08


2018—2020

DINE WITH ME / _Objective This project was bout designing a unique mobile APP based on personal interests and build up more solid understanding about User Experience and User interface design principles. _Approach The conceptual APP I made named Dine With Me. It connects busy or nervous people who share similar interests or tastes but don’t know each other to spend their time enjoying meals together. It not only saves money, but also expands social networks, even develop friendship or romance.

P08 // DINE WITH ME

_Title APP Design: Dine With Me _Semester Fall 2019 _Instructor Bob Slot _Course Digital Design Studio

163


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]


2018—2020

P08 // DINE WITH ME

165


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]


2018—2020

P08 // DINE WITH ME

167


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]


2018—2020

P08 // DINE WITH ME

169


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]


2018—2020

P08 // DINE WITH ME

171


E V A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07]

[08] [09]


2018—2020

P08 // DINE WITH ME

173


E V A M A // S E L E C T E D W O RKS EV

[01] [02] [03] [04] [05] [06] [07] [08]

[09]

09 01


2018—2020

_Title An Ordinary Diary _Semester SPRING 2020 _Objective This project was to design a journal that guide the reader through your observation and documentation of 3 month. The purpose was to extract things that is unique to your life & your personality and express it with typography and photography.

P09 // AN ORDINARY DIARY

STAYING AT HOME / _Instructor Stanley Zienka _Course Type Experiments

_Approach We were supposed to go outside and take photos around city for this project, but the pandemic has arrived so we have to stay at home following shelter in place order. Under this circumstance, I decided to keep a diary recording silver linings and guide happiness in my boring life when sheltered in place.

175


E V A M A // S E L E C T E D W O RKS EV

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

177


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

179


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

181


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

183


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

185


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

187


EV A M A // S E L E C T E D W O RKS

[01] [01] [02] [02] [03] [03] [04] [04] [05] [05] [06] [06] [07] [07]

[08] [08] [09]

[09]


2018—2020

P09 // AN ORDINARY DIARY

189


EV A M A // S E L E C T E D W O RKS

[01] [02] [03] [04] [05] [06] [07] [08]

[09]


2018—2020

P09 // AN ORDINARY DIARY

191



THANK YOU / _Mom Xinchen Mu _Dad Jianming Ma

_Instructors Bob Slote David Hake Hunter Wimmer Janine Ryle Jarrod Armour John Nettleton Mary Scott Phil Hamlett Sandra Isla Stanley Zienka Tom Bertino


_Designer Eva Ma _Contact evamadesign@gmail.com _School Academy of Art University _Program MA Graphic Design _Printing & Binding Blurb _Paper Stock Mohawk Superfine Eggshell 100# Text _Typefaces Frutiger, Akzidenz Grotesk, Monaco



EVAMADESIGN.COM

20


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.