2018—2020
EVA MA SELECTED WORKS
20
MASTER OF ARTS GRAPHIC DESIGN
2018—2020 EVA MA SELECTED WORKS
20
MASTER OF ARTS GRAPHIC DESIGN
INTRO/ If there is a word to describe myself I would name water. Water is so adaptive that it easily fits in any shape of container, just like how I am open to adapt to many kinds of things, including but not limited to: new environments, new people and new techniques. Meanwhile water also means perseverance, it lasts long and is so durable that it surmounts mountains and rocks. At the same time, water is inclusive, it hugs other objects and absorbs as much as it could. This book is a selected series of my works, they speak for me.
Š2020 Eva Ma All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, including photocopy or any storage or retrieval systems, without prior written permission.
01— 09/ _Project 01 Hip Hotels 06—19
_Project 02 Poetry of Loneliness 20—59
_Project 03 Joanna Sans Nova 60—71
_Project 04 RH Annual Report 72—89
_Project 05 Smart Fu(rni)ture 90—109
_Project 06 tab. 110—149
_Project 07 Type Poster Series 150—161
_Project 08 Dine With Me 162—173
_Project 09 An Ordinary Diary 174—191
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08] [09]
01
2018—2020
TRAVEL LIGHT / _Semester Spring 2019
_Objective This project was aimed to find a poorly designed book with interesting content. Redesign the book by refining typography and transforming layout as well as visual system to fit the content.
P01 // HIP HOTELS
_Title Hip Hotels
_Instructor John Nettleton _Course Type Composition
_Approach I bought this book, Hip Hotels in a second hand bookstore. The original flow was inadequate and lacked in hierarchy. I intended to make the book more dynamic by creating a balanced pace between text and photos and enhancing the hierarchy of each spreads. Since the theme is majorly about hotel staying during traveling, effort was made to catch the tidy and cozy feeling of those selected hip hotels in different cities
07
E V A M A // S E L E C T E D W O RKS
[01]
[01]
[02] [02] [03] [03] [04] [04] [05] [05] [06] [06] [07] [07] [08] [08] [09] [09]
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2018—2020
P01 // HIP HOTELS
09
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08] [09]
2018—2020
P01 // HIP HOTELS
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08] [09]
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P01 // HIP HOTELS
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08] [09]
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P01 // HIP HOTELS
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P01 // HIP HOTELS
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08] [09]
2018—2020
P01 // HIP HOTELS
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E V A M A // S E L E C T E D W O RKS
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[02] [03] [04] [05] [06] [07] [08] [09]
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2018—2020
_Title Film Festival: Poetry of Loneliness
_Objective Create a hypothetical film festival to celebrate the films of a director. Coordinate a complete set of material that work for this festival and function as a whole system. _Approach The selected films of Wong Kar Wai talk about fleeting romance, flickering solitude and achingly romance among young urbanites. I created a glitching effect on all documentary photos to represent the sense of uncertainty and a bokeh effect on all festival images to portray the feeling of charming loneliness.
_Semester Spring 2020
P02 // POETRY OF LONELINESS
DREAMY FILMS / _Instructor Hunter Wimmer _Course Integrated Communications
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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July
17—18 / 2020 P02 // POETRY OF LONELINESS
The fleeting romance and etern in Wong Kar Wai’s films.
Days of Being Wild Chunking Express Lost Angels 27
In the Mood for Love
E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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E V A M A // S E L E C T E D W O RKS
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P02 // POETRY OF LONELINESS
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04 EVA EMA V A //MSELECTED A // S E L E CWORKS T E D W O RKS
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05 2018—2020
_Title Type Specimen: Joanna Sans Nova
_Objective The project was focusing a promotion of a typeface, along with type specimen. The target audiences of the promotion are among professional graphic designers, with attractions of how precise and involving the typeface delivers.
P03 // JOANNA SANS NOVA
NIMBLE TYPE / _Semester Spring 2019 _Instructor John Nettleton _Course Type Composition
_Approach The typeface I chose is Joanna sans nova, designed by Monotype Studio designer Terrance Weinzierl based on the original Eric Gill’s Joanna. Since it is more for digital application, I decided to make a motion graphic video with attractive color scheme to show how Joanna Sans Nova appeal on screen.
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E V A M A // S E L E C T E D W O RKS
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P03 // JOANNA SANS NOVA
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05
E V A M A // S E L E C T E D W O RKS
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P03 // JOANNA SANS NOVA
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E V A M A // S E L E C T E D W O RKS
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// HIP HOTELS P03 P01 // JOANNA SANS NOVA
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05
E V A M A // S E L E C T E D W O RKS
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P03 // JOANNA SANS NOVA
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E V A M A // S E L E C T E D W O RKS
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P03 // JOANNA SANS NOVA
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E V A M A // S E L E C T E D W O RKS
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2018—2020
_Title RH Annual Report _Semester Fall 2019 _Objective This project aimed to find a successful brand and redesigned its annual report. The purpose of this project is to deliver the information to both of shareholders and potential customers in a more powerful and attractive way.
P04 // RH ANNUAL REPORT
WARM LINEN / _Instructor David Hake _Course Type Systems
_Approach The company I chose was RH (Restoration & Hardware), an upscale American home-furnishing company, whose style is usually antique and architectural. Their original annual report was only focused on data, I visualized those contents in a more appealing way. The main color I picked for this project come from their colored linen, which could best represent the feeling RH want to deliverer to their customers.
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E V A M A // S E L E C T E D W O RKS
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
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[04] [05] [06] [07] [08] [09]
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
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[04] [05] [06] [07] [08] [09]
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P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03]
[04] [05] [06] [07] [08] [09]
2018—2020
P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03]
[04] [05] [06] [07] [08] [09]
2018—2020
P04 // RH ANNUAL REPORT
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04]
[05] [06] [07] [08] [09]
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2018—2020
_Title Future Report: Smart Fu(rni)ture
_Objective This project was based on the previous annual report redesign project. It evolved one step further beyond the original topic. The visual system should reflect the future of the industry. _Approach
P05 // SMART FU ( RNI ) TURE
SMART HOME / _Semester Fall 2019 _Instructor David Hake _Course Type Systems
Since RH is a furnishings company, I chose smart furniture industry as my future report topic. The main color was vivid orange which shows a contrast of the classic linen color of RH annual report. This smart furniture report is more focused on human experience rather than pure aesthetics.
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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E V A M A // S E L E C T E D W O RKS
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P05 // SMART FU ( RNI ) TURE
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E V A M A // S E L E C T E D W O RKS
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05 2018—2020
DIGITAL DETOX / P06 // TAKE A BRAKE
_Title tab. (Take a break) _Semester Summer 2019 _Objective The purpose of this project was to use graphic design help solve a problem in the world. Address a problem and present engaging and relevant solutions in a visual way. Identify relevant audience and stakeholders for your design solutions.
_Instructor David Hake _Course Visual Thinking
_Approach Technology addiction now becomes a real problem. People cannot live without their phones nowadays, either for entertainment or for work. The technology has surpassed the human interaction in some way. I will create a brand tab (take a break) that raises the awareness of tech addiction and encourages people to go outdoor / hang out with friends in real life.
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
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2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
145
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
[06] [07] [08] [09]
2018—2020
P06 // TAKE A BRAKE
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05]
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P06 // TAKE A BRAKE
a
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
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2018—2020
DIVERSE UNITY / _Semester Fall 2018 _Objective The project was focusing a promotion of a typeface, along with type specimen. The target audiences of the promotion are among professional graphic designers, with attractions of how precise and involving the typeface delivers.
P07 // TYPE POSTERS
_Title Type Poster Series
_Instructor David Hake _Course Type Forms
_Approach The typeface I chose is Joanna sans nova, designed by Monotype Studio designer Terrance Weinzierl based on the original Eric Gill’s Joanna. Since it is more for digital application, I decided to make a motion graphic video with attractive color scheme to show how Joanna Sans Nova appeal on screen.
151
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
2018—2020
P07 // TYPE POSTERS
153
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
2018—2020
P07 // TYPE POSTERS
155
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
2018—2020
P07 // TYPE POSTERS
157
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
2018—2020
P07 // TYPE POSTERS
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06]
[07] [08] [09]
2018—2020
P07 // TYPE POSTERS
161
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
08
2018—2020
DINE WITH ME / _Objective This project was bout designing a unique mobile APP based on personal interests and build up more solid understanding about User Experience and User interface design principles. _Approach The conceptual APP I made named Dine With Me. It connects busy or nervous people who share similar interests or tastes but don’t know each other to spend their time enjoying meals together. It not only saves money, but also expands social networks, even develop friendship or romance.
P08 // DINE WITH ME
_Title APP Design: Dine With Me _Semester Fall 2019 _Instructor Bob Slot _Course Digital Design Studio
163
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
2018—2020
P08 // DINE WITH ME
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
2018—2020
P08 // DINE WITH ME
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
2018—2020
P08 // DINE WITH ME
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E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
2018—2020
P08 // DINE WITH ME
171
E V A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07]
[08] [09]
2018—2020
P08 // DINE WITH ME
173
E V A M A // S E L E C T E D W O RKS EV
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
09 01
2018—2020
_Title An Ordinary Diary _Semester SPRING 2020 _Objective This project was to design a journal that guide the reader through your observation and documentation of 3 month. The purpose was to extract things that is unique to your life & your personality and express it with typography and photography.
P09 // AN ORDINARY DIARY
STAYING AT HOME / _Instructor Stanley Zienka _Course Type Experiments
_Approach We were supposed to go outside and take photos around city for this project, but the pandemic has arrived so we have to stay at home following shelter in place order. Under this circumstance, I decided to keep a diary recording silver linings and guide happiness in my boring life when sheltered in place.
175
E V A M A // S E L E C T E D W O RKS EV
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
2018—2020
P09 // AN ORDINARY DIARY
177
EV A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
2018—2020
P09 // AN ORDINARY DIARY
179
EV A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
2018—2020
P09 // AN ORDINARY DIARY
181
EV A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
2018—2020
P09 // AN ORDINARY DIARY
183
EV A M A // S E L E C T E D W O RKS
[01] [02] [03] [04] [05] [06] [07] [08]
[09]
2018—2020
P09 // AN ORDINARY DIARY
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EV A M A // S E L E C T E D W O RKS
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[09]
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P09 // AN ORDINARY DIARY
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[08] [08] [09]
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2018—2020
P09 // AN ORDINARY DIARY
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THANK YOU / _Mom Xinchen Mu _Dad Jianming Ma
_Instructors Bob Slote David Hake Hunter Wimmer Janine Ryle Jarrod Armour John Nettleton Mary Scott Phil Hamlett Sandra Isla Stanley Zienka Tom Bertino
_Designer Eva Ma _Contact evamadesign@gmail.com _School Academy of Art University _Program MA Graphic Design _Printing & Binding Blurb _Paper Stock Mohawk Superfine Eggshell 100# Text _Typefaces Frutiger, Akzidenz Grotesk, Monaco
EVAMADESIGN.COM
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