Chapter 1
Studying Business Grade 12
PTY LTD
3. Reasons for Conflict There are numerous reasons for conflict and to pretend to be able to draw up an all-encompassing list is unrealistic. We attempt here to look at some of the most obvious reasons for conflict in a business environment.
3.1 Change
Charles Darwin said it is neither the strongest nor the most intelligent of the species who survive; it is the one most adaptable to change.
Charles Darwin’s quote is as true in business as it is in the word of Science. Proper change management will help to increase the chances of survival of undertakings operating in the new economy. The so-called new economy can be defined as a situation where revolutionary changes are experienced in terms of innovation in technology, globalisation and knowledge management. The management of these changes may be the difference between businesses that will succeed and those that will perish. There is, however, (almost) always resistance to change as it creates uncertainty. This resistance often leads to conflict.
3.2 Inclusivity and Cultural Diversity In South Africa we have many different cultures and it is important to remember that we have to accommodate all of these in the workplace. Unfortunately these cultural differences may lead to conflict situations – often because of ignorance. Also beware of the danger of stereotyping: “All Afrikaners believe this or that” or “Only men are natural leaders and should therefore be promoted over females”. Despite having been warned against stereotyping, we have to acknowledge that certain cultures in a country or certain countries have very distinct cultures and may require a thorough understanding.
Diversity
In this regard we can simply look at the African culture of Ubuntu vs. the more Western culture. When entering business transactions or negotiations in the workplace it will stand the person in good stead to acknowledge that some of these differences may lead to conflict situations if not taken into account. Different backgrounds and values may also cause conflict in multi cultural environments. Ubuntu
Western culture
Establish social trust first – “I am because we are”. A “Let’s just get down to business” attitude often prevails. Personal relations and goodwill are valued.
The emphasis is on performance and expertise.
Negotiations are often slower and rituals may play a role.
Time is money and we need to conclude negotiations as fast as possible to start negotiating the next transaction.
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