Wanda Lee (Founder and CEO).
LITA Group of Companies Working passion and purpose into business success stories
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ot every self-described hippie is a successful entrepreneur with Botox and good looks. But Wanda Lee, founder and CEO of the LITA Group of Companies, is an intriguing blend of all that – and more. She is the brains in the boardroom on four-inch Louboutins and she is also a devoted mother balancing business endeavors with mastering home-made muffin recipes or feeding her baby organic applesauce. Lee, unapologetically, believes it’s just fine to want to be successful and look good, too. “I work very hard and I think I look pretty good for a 47-year-old mother of six but that’s not who I am. That’s not the most important part of me,” says Lee. “There is value making it OK to be both.”
LITA, which stands for ‘Love is the Answer,’ underscores Lee’s strategy to approaching life and business. Doing the right thing for the right reasons pays off and not just at the Pearly Gates. The veteran business development consultant who has founded more than 15 companies and supported the launch, rebrand and expansion of more than 30 others – is steadfast in her conviction that often dismissed endeavors, like happiness in the workplace, are key to success. The phrase, ‘It’s not personal, it’s business,’ makes her cringe. And that’s because Lee sees the two as an optimal blend for any venture to thrive. In six years, the systemic-familytherapist-turned-business-mentor has amassed a diverse portfolio which includes
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The Calgary Institute of Plastic Surgery, Pharm Drugstore + More, Net Equity Management, LAB11, The Institute of Wellness X Advanced Aesthetics, Sovereign Development Group and Marriage Works. How does LITA better businesses? It starts by watching it in motion and conducting an analysis of the organization from top to bottom. “We look at it with fresh eyes and study how the entire organization works,” Lee says. “We end up finding substantial costsavings, whether they are efficiencies or waste of resources. And we make changes for them.” Lee says the lens must also be focussed on employees – because tapping into what makes them tick translates into increased productivity and commitment to the
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