01. Branding
01. Branding
JO’S WORKLOAD COLLECTION 2016-2020
A Contract of Validation
Curriculum Vitae
Qualifications
Work Experience
2010-2014 SMK Sri Sentosa SPM: 7A
2018/5 - PRESENT Freelance Designer Branding / Illustrating / Video Editing
towards the field of art & design.
2015-2017 IACT College Diploma - Multimedia Design CGPA: 3.00
2018/1 - 2018/3 Buzzworks Animation Storyboard Artist / Illustrator
Interests
Skillset
Doodling Good music Very nice design Sneakers
Illustrator Photoshop After Effects Indesign Lightroom
2018-2020 The One Academy BA(Hons) Graphic Design
2017/9 - 2017/10 Plus Studio & Marketing Communication Sdn Bhd Digital Designer
Contact Me
2017/1 - 2017/4 Kingdom Digital Digital Designer (Intern)
Jo Shua is a Malaysian based designer from Kuala Lumpur. Jo Shua lives by the quote
from his former mentor: “Don’t just work
hard, but also work smart” and thus strives to become a better, more passionate being
Things I do
Logo & Branding Illustrations Character Design Video Editing Graphic Design
Spoken Languages English Bahasa Malaysia Mandarin Cantonese Hokkien
behance.net/immacowzz linkedin.com/joshuatjs joshua.tjss@gmail.com 016-2097801
01. Branding
01. Branding 02. Publication 03. Illustration 04. Campaigns 05. Entrepreneurship
01. Branding
01. Branding
01. Branding
RHO - Restaurant Memoir Bake to Play
01. Branding
01. Branding
01a
RHO - Restaurant RHO is a frictional brand that was given during my branding class back in diploma. RHO is a Japanese food restaurant that focuses on delivering an authentic Japanese fine dining experience for the customers.
Concept: Seeing RHO as a unique name, I checked up the Japanese vocabulary to see if anything matches the pronunciation - and I found a Hiragana letter for it. I also used the symbol of a 5-petal sakura flower as the composition for my logo.
RHO - Restaurant
01. Branding
RHO - Restaurant
DUEPUNTOZERO Rounded, clean, simple
EPSON 丸ゴシック体Ｍ Japanese, simplicity
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01. Branding
gold
Rich, Elegant CMYK 28 | 29 | 73 | 01
RHO - Restaurant
Peach
Oriental, Japanese Tradition CMYK 07 | 73 | 73 | 00
whit e
Calm, Clean CMYK 00 | 00 | 00 | 00
おやつとおかし にほんりょうり Fish Represents the main ingredient of our dishes
Ro (Hiragana) Represents the name of our brand
Japanese Characters Represents Tradition
01. Branding
MEMOIR
01b
MEMOIR Memoir is a company brand born out of an idea in Professional Development & Employability class. The brief is to come up with a business proposal. Memoir is a memory collecting / funeral service which compiles all precious moments of an individual to their friends and families.
Concept: The logo is designed using 3 shapes, and the letter â&#x20AC;&#x153;Mâ&#x20AC;?. This is based off the psychological meanings behind the shapes: Circle, Square and Triangle. Circle
Square
Triangle
projects a positive and emotional message, usually love and unity. Circle represents the harmony between the new borns or the deceased with their loved ones.
suggests foundation and strength. Straight and diagonal lines represents our professionalism in our work, and giving our best to our customers.
Triangle represents power. It supports the circleâ&#x20AC;&#x2122;s emphasis on love and portrays unconditional love between loved ones.
01. Branding
MEMOIR
BIKO Minimal, Clean
BASKERVILLE OLD FACE Professionalism
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-`~:;”’<,>.?/|\
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-`~:;”’<,>.?/|\
01. Branding
MEMOIR
Dark Blue
Gold
represents relief and desolation.
We believe in professionalism when it comes to doing our job. It is a great responsibility and an honor to handle a birth and a passing of life.
Relief is when a new life is brought into this world, there is a sense of relief when the newborn is healthy and well; desolation when our loved ones pass away, there is bitter sorrow in us that words cannot express.
01. Branding
01c
Bake to Play Bake to Play is an online, made-to-order cake connoisseur. Under Bake To Play, there are four brands that covers four different segments of the business, namely, Bisque, Wildcard, Bisque Café and Poppy.
Concept: Inspired by the word “Play”, Bake to Play’s brand design is seen as being quirky and fun, thus utilising placement of words and content writing.
Target Audience: Young adults ages 21-27 and eager to try out new things in life, outgoing as well.
Ideation: The term “baking” allows us to think about cake; “play” as something fun and creative. Hence, by combining a play button (which was found in the previous logo) with cakes, as well as a bitten imagery, I produced the logo for the company. It is the combination of Work, Fun and Creativity all together.
Bake to Play
01. Branding
Bake to Play
BETTER TOGETHER (CAPS) Fun, Quirky
GOTHAM MEDIUM Clear, easy to read
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 +-`~:;”’<,>.?/|\
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-`~:;”’<,>.?/|\
01. Branding
Bake to Play
01. Branding
Bake to Play
02. Publication
Growing Up: The Early Days
02. Publication
02a
Growing Up: The Early Days The main objective of this project is about finding the balance in visual and typography composition, through exploring the sense of quality editorial discipline and experimental visual discovery. A swatch book is created using TAKEO’s wide range of papers to complete this project.
Concept: The concept is “preserving memories”, this is inspired from the idea of diaries and documentaries. Diaries are written and documentaries are recorded because they represent something meaningful to someone or to capture an important event or occasion. I want parents to cherish present time with kids by photographing them, hence the memory will never be lost.
Growing Up: The Early Days
02. Publication
Growing Up: The Early Days
02. Publication
Steps on how to open the book packaging.
Growing Up: The Early Days
03. Illustration
KAMUKAMI // ROJAK Star Wars: Jym Erso THE1975: Matty Healy Benâ&#x20AC;&#x2122;s Adventures Dope Cans Do It Right Project (DIRP)
03. Illustration
03a
KAMUKAMI // ROJAK KamuKami (which is later known as ROJAK) is an arts and craft bazaar held in Jaya One, PJ. KamuKami focuses on selling our artworks and merchandise to the public, as well as to the art community. This art bazaar is to show that students can make just as good products that appeals to the public just as much as those established businesses.
Concept: The concept behind the name is based on infusing Malay words as well as establishing a relationship between us and the customers. Malay words were used as it represents our national language, where “kamu” means “you”; “kami” meaning “we” or “us”. The name was later changed to “ROJAK” and was deemed suitable for our art bazaar because it indicates different personalities, selling different products with different styles just like the traditional delicacy comprised of mixed fruits and ingredients. Rojak also represents different races all living together, united as one in this country.
KAMUKAMI // ROJAK
03. Illustration
KAMUKAMI // ROJAK
The illustration was redesigned based on the change of the bazaar name from “KamuKami” to “Rojak”. This time, I illustrated a character holding a bowl filled with items and discount tags hanging on its side. This rational is based off the dish itself, and the variety of items as the ingredients.
03. Illustration
03b
Star Wars: Jyn Erso Jyn Erso was one of my proudest digital pieces that Iâ&#x20AC;&#x2122;ve ever painted. This is the piece that taught me how to blend colors correctly and pay attention to highlight details as well as lighting.
Medium: Photoshop
Star Wars: Jyn Erso
03. Illustration
Progression breakdown of painting process.
Star Wars: Jyn Erso
03. Illustration
03c
THE1975 - Matty Healy
In one of my digital illustration classes we were introduced to caricature drawing. This is where we not only get to train our skills in coloring, but also analyze face shapes and important features for exaggeration of the face. THE1975 is one of my favorite bands, and their lead singer Matty Healy has distinctive facial features which caught my attention, hence I used him as my subject of study.
Medium: Photoshop Pencil
THE1975 - Matty Healy
03. Illustration
Progression breakdown of painting process.
THE1975 - Matty Healy
03. Illustration
THE1975 - Matty Healy
03. Illustration
03d
Ben’s Adventures
Ben’s Adventures is my Final Major Project in my Diploma Course. Ben’s Adventures is a interactive storybook that focuses on providing education for children aged 6-8 in terms of learning new words as wells as enhancing children’s thinking skills & brain development. Ben’s Adventures not only aims to recreate education in a more fun and interesting way, but also encourages family time spent together as it can be read as a bedtime story for children.
Concept: Black & White school textbooks are the reason why “Education is Boring”, hence Ben’s Adventures was created to enhance children’s thinking skills & brain development, learn new words, as well as to have fun with the storybook.
Ben’s Adventures
03. Illustration
Content pages for both story and DIY / activity sections.
Benâ&#x20AC;&#x2122;s Adventures
03. Illustration
Benâ&#x20AC;&#x2122;s Adventures
03. Illustration
03e
Dope Cans Brief: Design and develop an exciting and eye-catching tin for a planning kit for street art supplies and equipment. Students should create a fictitious brand targeting the young and arty sector.
Client: - Dopecans - Tiger Beer #UNCAGED by Tiger beer is about uncaging your passion, we wanted to share with Tiger Beer fans not only the stories of our heroes, but their creations.
Concept: Graffti today has become acceptable and seen as legal art than vandalism. The aim is to invite emerging artist / beginners to collect these limited series as a spray collection that has been designed exclusively just for the event itself.
Dope Cans
03. Illustration
Dope Cans
• High pressure • Fast drying • Excellent cover • Low noise
ethyl acetate, butyl acetate, butane propane, isobutane
NITRO
Painting Conditions: Use outdoors or in a ventilated area such as an open garage. Use when temperature is between 50°F (10°C) and 90°F (32°C) and humidity is below 85% to ensure proper drying. Do not apply to surfaces that, when heated, exceeds 200°F (93°C) or galvanized metal. Avoid spraying in windy & dusty conditions. Cover surrounding area to protect from spray mist. Preparation: Remove loose paint and rust with a wire brush or sandpaper. Lightly sand glossy surfaces. Clean with soap and water, rinse and let dry. WARNING! If you scrape, sand or remove old paint, you may release lead dust. LEAD IS TOXIC. Contact the National Lead Information Hotline at 1-800-424-LEAD. Contains: TOLUENE, XYLENE AND ACETONE. Vapor harmful. May affect the brain or nervous system causing dizziness, headache or nausea. Causes eye, skin, nose and throat irritation. Do not puncture strike or incinerate (burn) container. Exposure to heat or prolonged exposure to sun may cause bursting. Do not expose to heat or store at temperatures above 120°F (48°C). PWarning: This product contains a chemical known to the state of California to cause birth defects or other reproductive harm. KEEP OUT OF REACH OF CHILDREN.
500ml of liquid dope
www.dopecans.com
• High pressure • Fast drying • Excellent cover • Low noise
ethyl acetate, butyl acetate, butane propane, isobutane
NITRO
Painting Conditions: Use outdoors or in a ventilated area such as an open garage. Use when temperature is between 50°F (10°C) and 90°F (32°C) and humidity is below 85% to ensure proper drying. Do not apply to surfaces that, when heated, exceeds 200°F (93°C) or galvanized metal. Avoid spraying in windy & dusty conditions. Cover surrounding area to protect from spray mist.
500ml of liquid dope
www.dopecans.com
Preparation: Remove loose paint and rust with a wire brush or sandpaper. Lightly sand glossy surfaces. Clean with soap and water, rinse and let dry. WARNING! If you scrape, sand or remove old paint, you may release lead dust. LEAD IS TOXIC. Contact the National Lead Information Hotline at 1-800-424-LEAD. Contains: TOLUENE, XYLENE AND ACETONE. Vapor harmful. May affect the brain or nervous system causing dizziness, headache or nausea. Causes eye, skin, nose and throat irritation. Do not puncture strike or incinerate (burn) container. Exposure to heat or prolonged exposure to sun may cause bursting. Do not expose to heat or store at temperatures above 120°F (48°C). PWarning: This product contains a chemical known to the state of California to cause birth defects or other reproductive harm. KEEP OUT OF REACH OF CHILDREN.
03. Illustration
Dope Cans
03. Illustration
03f
Do It Right Project (DIRP) “Do It Right Project” is a Malaysian based designer brand. It is an illustrative collection of mini IKEA inspired comics, created to educate the public on steps to be a mannered citizen and shaping a better future. The objective of this project is to have the public to understand basic simple etiquette and to actually apply it in their daily lives. We also want this project to be shared among the younger generation, to teach them a handful of “do’s and dont’s”.
Concept: These signs seem pretty straightforward and simple, yet the public to not adhere to them. I chose IKEA as my design styling as a form of humor and mockery towards those who can’t follow even the simplest rules in their daily lives.
Do It Right Project (DIRP)
03. Illustration
Do It Right Project (DIRP)
01. Branding
04. Campaigns
The Timeless Tales HEINZ “Lebih Banjir, Lebih Sedap”
01. Branding
04. Campaigns
04a
The Timeless Tales Brief: A cultural preservation organisation has curated an exhibition and approached you to propose a design solution that would help bring out an immersive experience for exhibit visitors to understand the content in an engaging way.
Concept: The design concept is â&#x20AC;&#x153;Endless Motionâ&#x20AC;?, a visualisation where as if one is travelling back into time, portal bringing our memories back to the past, reminiscing good old days, childhood, timeless memories. This is inspired by the time machine - which bring us back to the PAST, PRESENT and FUTURE - because folklores are timless and has been passed down for several generations.
01. Branding
04. Campaigns
The Timeless Tales
2F Restroom
Play and Swing Area
Stairs to 1F
Campfire
Opening Hours
1F Light Box Wall
Reception
Stairs to 2F
Interactive Area
Info Booth
Reading Area
2nd -17th Feb 2019* 9.00 am - 7.00 pm *Weekends and Public Holidays are open.
Folklore Venues
2F 1F
Puteri Santubung Puteri Gunung Ledang
Sang Kancil Puteri Zaleha Puteri Mahsuri Bawang Merah & Bawang Putih
2F
1F
Reception Info Booth Light Box Wall Interactive Area
1F
2F
Restroom Campfire Play & Swing Area
04. Campaigns
The Timeless Tales
2nd -17th Feb 2019 9.00 am - 7.00 pm Old China Cafe, Petaling Street, 11, Jalan Balai Polis, 5000, Kuala Lumpur
Date & Time
Featuring
2nd -17th Feb 2019 9.00 am - 7.00 pm
Mahsuri Sang Kancil Puteri Zaleha Puteri Santubung Puteri Gunung Ledang Bawang Merah & Bawang Putih
Venue Old China Cafe, Petaling Street, 11, Jalan Balai Polis, 5000, Kuala Lumpur
04. Campaigns
HEINZ “Lebih Banjir, Lebih Sedap”
04b
HEINZ “Lebih Banjir, Lebih Sedap” Brief:
Problem:
This was a D&AD brief titled “Celebrating 150 years anniversary of Heinz Ketchup” which aims to tell people that it has always been part of the life of Malaysians and will continue to be with them for the years to come.
Heinz Ketchup isn’t a big player when it comes to Malaysian market who grew up with Maggi and Life. This causes a low brand exposure for Heinz Ketchup to Malaysian consumers thus Heinz need to come up with a campaign to win the hearts of Malaysians.
Concept:
Solution:
Malaysians love to drench their food in sauces and gravy, because that’s the way we like our food extra flavourful. There can never be too much when it comes to sauce. By using the insight, we came up with a onsite minigame which can help promote the brand.
Lebih Banjir, Lebih Sedap is a large life event to celebrate our love for sauce drenched food. Players will “Banjir Jump” repeatedly on a giant trampoline button to squeeze as much sauce into the giant burger.
04. Campaigns
HEINZ “Lebih Banjir, Lebih Sedap”
Mechanics
Campaign Rewards
THE KING OF BANJIR T-SHIRT Every participant wins a limited print t-shirt from the event.
A giant trampoline which could fit about 15 people is set up in front of the burger.
I BANJIR-ED SAUCE ON A 28-FOOT BURGER!
TOMATO KETCHUP
2
Beside the burger is a meter gauge, in which participants are required to jump repetitively on the trampoline to fill up the meter.
HEINZ 150 YEARS LIMITED EDITION BANJIR SIZE KETCHUP
TOMATO KETCHUP
Heinz provides a huge limited edition ketchup bottle for the winner that participated in the Banjir Jump event. Once the meter has reached its goal, it triggers a squeezing animation on the giant ketchup bottle, then comes the grand finale - liquid ketchup rains down from the bottle.
1500ml
400ml
05. Entrepreneurship Thatâ&#x20AC;&#x2122;s a pretty long ass word.
SNKRscaled
05. Entrepreneurship
05a
SNKRScaled
SNKRscaled is a sneaker illustration business that I created around April of 2019. With new sneakers launching from time to time, not forgetting the classics as well, new posters are also being designed for those who want artworks of the latest and most talked about shoes. From posters to pins (and more to come), SNKRscaled aims to every Sneakerhead and Hypebeast’s dream to enjoy the art of sneaker culture on a budget.
Ideation: SNKRscaled (pronounced as ‘sneaker scaled’) started as a big inspiration from a British graphic designer / illustrator Dan Freebairn who goes by the alias “Kickposters” on Instagram. He started a sneaker illustration poster business and ships them all over the world. As a Malaysian, currency exchange between Malaysian Ringgit (RM) and British Pound Sterlings (GBP) made it hard for us to obtain his works. Because of that, I decided to create my own set of sneaker illustrations with my own style. I aim to be able to contribute to the streetwear and sneaker community of Malaysia so that everyone can enjoy what I love most obtaining sneakers whether physically or print.
SNKRScaled
05. Entrepreneurship
SNKRScaled
01. Branding
01. Branding
Expansion: In early June, I managed to expand my business further as I got to make enamel pins. This idea came around when pins were slowly becoming a big hit in Malaysia. By end of June, I had a bazaar booth in Makers and Co Market event. The pin sales were a success as I managed to sell about a quarter of the whole quantity in 2 days. In early of 2020, embroidery t-shirts are now part of the merchandize. I promoted it as a package where customers are able to get their hands on not only the shirt, but the stickers and postcards as well.