7. COMMUNICATIONS 7.1
Promotional Publications
REGISTRATION BOOKLETS
LURE BOOKLETS
Expecting that changes in the registration requirements in some sports would change through the early planning stage, a small run of 10,000 registration booklets were printed to meet initial demand. This was called the Early Bird version.
In January 2004, an eight-page lure booklet was printed (10,000 copies) to promote tourism opportunities in Alberta and encourage participants to extend their visits. A second, 40-page version, with additional information and advertising, was printed in September 2004 (30,000 copies).
PROMOTIONAL BROCHURES The 2002 Games in Melbourne presented the single best opportunity for promoting the Games internationally. A general brochure, translated into several languages, was developed for distribution at the Melbourne Games. Brochures were later revised as more information became available. Different versions were developed for use within Canada—in French and English— and internationally. International brochures were revised a final time in August 2004 and a bilingual brochure was also produced. By the time the Games arrived, virtually all the brochures had been distributed. As well, a series of sport-specific brochures for the sports experiencing slower registration were printed. The numbers for these specific brochures varied from 2,000 to 5,000, depending on the sport.
When sport requirements were finalized a run of 48,000 booklets was printed. Several thousand were not used.
ATHLETE RECRUITMENT NEWSLETTERS Athletes from the Melbourne Games who expressed interest in the 2005 Games, those who expressed interest elsewhere and registered athletes received the In the Games newsletter. The first six issues were sent to all of the above. Issues seven and eight were not sent to the Melbourne athlete list. Issue nine was sent to registered athletes only. An extra run of 2,000 copies of each edition was printed for distribution at promotional events.
VIDEOS Three promotional videos—one each for local, national and international audiences—were prepared. A final video was also produced. The video captured many elements of event planning and sport and social activities that occurred during the Games.
Edmonton 2005 World Masters Games — Final Report
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