Three quarters of the campaign audience on the other had have a minimum income of $600 a month and traveled at least one in the past year. This target audience is by default an education enthusiast.
Campaign Declared MPI (USD) Less than 600
8 37
601-800
37
801-1000 1001-2000
11
More than 2000
7 0
10
20
30
40
Media campaign spending is as showed in the chart below:
Campaign Spending (USD) TV
32 20
Radio
20
Dailies Weeklies Rgional
11
Monthlies
7
Social Media
10 0
5
10
15
20
25
30
35
Based upon target market research, we have created a media plan that will generate interest in and awareness of the certification as well as the supporting sponsors, while speci cally targeting our key markets. Online, 9 Social Media , 10
Campaign Spending (USD)
TV, 32
Monthlies , 7 Weeklies Rgional , 11 Radio, 20 Dailies , 20
Š imc Research Jordan (Book-it Research and Training) (2014)
9