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7 habits of successful ecommerce companies
Invest in Technology A key habit of successful ecommerce site is their investment in technology. These successful organisations use the best possible technology hardware and software to manage their operations. They integrate their systems. They provide the best on-site functionality and they use their technology to increase their competitiveness. On average, a UK household spends ÂŁ260 per year on their Internet connectivity this shows the public’s commitment to technology8 and they do not expect to see a message that the site is down for weekly maintenance. Technology is often the most invisible element of an ecommerce operation, yet is one of the most signiďŹ cant. In this chapter, we consider the security, site availability, integration and ecommerce platforms used by highly successful ecommerce companies.
Security One of the biggest hurdles facing ecommerce companies today is to get Internet users to start shopping online and calm their fears of credit card fraud. Internet users have two fears when shopping online. Firstly, they are worried they will be on a fraudulent site that has no intention of shipping them the products. Secondly, they are worried that if they do get the right goods that their details are not safe in the hands of the retailer. Successful ecommerce