Describe your creative process for us. What steps do you take when you’re working through a project? I feast on desserts and pray for a few days to get myself into a spiritual place, and then I'll start getting ideas. One of my favorite things to do is to set aside time just to eat, pray and design. I always design multiple collections at the same time, which helps keep my collections consistent. I believe in slow fashion, and I intend all my designs to become classic investment pieces that will remain fashionable for at least a decade. Since you continued to be inspired by 1960s cinema, who is your past and present muse? Queen Elizabeth II, Jacqueline Kennedy, Nancy Reagan, Princess Grace, Queen Rania of Jordan, Duchess of Cambridge. Were there any other aspects outside of 1960s cinema that inspired this particular collection? Jacqueline Kennedy, Princess Grace and vintage Givenchy suits.
Which look from you Spring/Summer 2020 collection was your favorite and why? I always use my favorite look as the 1st look. This look in particular, combined everything I'm passionate about. It's made with 100% linen, my favorite fabric for summer. It's pink, my favorite color. It's tailored in my signature CHOCHENG cut, which is based on traditional Savile Row tailoring -- only softer, more feminine, and using 100% natural material. It's accessorized with vegan handbag from Italy and vegan shoes from Spain. Most importantly, it is a happy look. Why is it important for you to use sustainable fabrics and what has been the biggest challenge in doing so? Sustainable and natural fabrics are more comfortable to wear -they are soft, supple and breathable. Sustainable and natural fabrics are more
One of my favorite things to do is to set aside time just to eat, pray and design. ~ Cho expensive and require a lot of handwork during production, but fortunately, I cater to a clientele who value comfort and craftsmanship above everything else. I am in the process of becoming a vegan brand and the main challenge is to steer my customer away from cashmere, which is considered a luxury status symbol. I currently use up cycled cashmere, which is a sustainable cruelty-free practice, but ideally, I'd like CHOCHENG to become a vegan-clothing brand in the near future. FLAME MAGAZINE | 25
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