BY:
BENJAMIN DELL ORTO (317648)
OLIVER JAMES GRECO (320390)
ILONKA GALLO (329989)
AUSTIN PRONOVOST (318452)
CHRISTINA YANG (328786)
ANASTASIA SOEPRAJOGI (323812)
By Left Lane
Information compiled from the 2022 Savannah Tourism Report and given by Frida Bahja: Research Manager Marketing & Communications of Visit Savannah.
SAVANNAH ACCOLADES
“EVERY STATE’S TOP TRAVEL DESTINATION FOR 2022” TRAVEL PULSE, JANUARY 2022
“BEST SMALL CITIES AND TOWNS TO LIVE AND WORK AS A MOVIEMAKER” (#2) MOVIEMAKER MAGAZINE, JANUARY 2022
“THE SOUTH’S ULTIMATE SPRING BREAK ESCAPES” SOUTHERN LIVING, JANUARY 2022
“TOP 10 DESTINATIONS FOR FOOD LOVERS IN THE U.S.” (#5) TRIPADVISOR, FEBRUARY 2022
“THE BEST U.S. CITIES FOR SPRING BREAK” TRAVEL PULSE, MARCH 2022
“BEST CITIES IN THE U.S.” TRAVEL & LEISURE, JULY 2022
“THE BEST PLACES TO TRAVEL IN OCTOBER” TRAVEL + LEISURE, AUGUST 2022
“BEST LEISURE DESTINATION IN THE UNITED STATES (#2)” GLOBAL TRAVELER, JUNE 2022
“BEST HISTORICAL ATTRACTIONS, DOMESTIC (#1)” GLOBAL TRAVELER, JUNE 2022
“BEST U.S. VACATION SPOTS FOR COUPLES IN 2023: TOP 5 ROMANTIC TRIPS ACCORDING TO TRAVEL EXPERTS” (#3 SAVANNAH) TOURISMTRENDS.COM, DECEMBER 2022
“THE 9 CUTEST EAST COAST TOWNS FOR A WINTER GETAWAY (#3)”
BESTLIFE.COM, DECEMBER 2022
ABSTRACT
OBJECTIVE
Generate brand awareness and showcase Bardo’ s unique brand identity through a multifaceted marketing campaign to ensure a successful opening in February, represented by story-telling through chapters of a book, using social media, PR and events, in a time frame of 7 months
STRATEGIES:
Immersive visuals, interactive elements, storytelling Events: collaborations with SCAD, staff stories, newspaper article appearances, social media involvement (Pinterest, twitter, Instagram, Spotify), a map of the hotel surroundings
The whole campaign will embed the ideology of appealing to the senses: HEAR TASTE SEE TOUCH SMELL
CHAPTER 1: START OF AWARENESS
*AUGUST*
O C I A L M E D I A C O N T E N T
S
T W I T T E R C O N T E N T
A C E B O O K C O N T E N T
F
CONTENT CALENDAR
INSTAGRAM GOALS
Current following: 12 3k
CHAPTER 1
Achieve 14-15k Instagram followers through Chapter 1
Chapter 2
Achieve 16-18K throughout Chapter 2
Chapter 3
achieve 20-23K through Chapter 3
Estimated 30k follower before grand opening
PRINT
#TheAHBook#Adventure#Pinters
Spotify#StayBardo#SaintBibiana
avannah#FunkyFriday#StayBard
SaintBibiana#SaturdayNight#Be
TableInTown#WhatToDoinSavan
h.Instagram:#KindredStrangers#
bingWithBardo#Groovy#Funky# e#WhereToGo#BardoMapSavann
#Feast#Jazz#BardoEvent#SCAD
oetryInMotion#PoetryofTheWeek
omeAwayFromHome#Vibing#Chi
Insider#FunkyFriday#FoodiePar
se#MamboJambo#BackinTime#F
milyTime#SavannahHistory#Sav
nahAdventure#FamilyTime#Sava
ah#BardoMap#FamilyActivities#
vannah#LocalEvent#MamboNigh
#StayBardo#Savannah#AlwaysR
CHAPTER 2: CREATING MOODS
*AUGUST*
• THE BARDO MAP •
BARDO STORIES
CHAPTER 3: AWARENESS THROUGH EVENTS *SEPTEMBER-JANUARY*
*TARGETING LOCAL LUMINARIES AND FAMILIES*
SCAD Film Festival: The Savannah College of Art and Design hosts a film festival on October 21-26, boasting 63,000 attendees.
SCAD & Bardo will collaborate to encourage students to create films on the rich History of the upcoming Bardo property and submit to the Film Festival
Winners of the film festival will receive a special award from Bardo and an opportunity to display they final work, in the hotel opening.
*TARGETING LOCAL LUMINARIES AND LONG WEEKENDERS*
Experience the captivating fusion of art and gastronomy at the "Not So Hungry Artist" rotating art gallery in collaboration with SCAD, located at Hotel Bardo Savannah, where vibrant artworks and delectable culinary creations intertwine to create a multisensory feast for the senses
*TARGETING ALL GUEST PROFILES*
Join us every Saturday starting from September for your new favorite night Saint Bibiana will transport you to Naples as we gather, eat food, play music, and have fun $45 per person includes a welcome drink, appetizers, salad, pasta of the day & Pizza Your favorite teammates set the stage for the ultimate family feel
Come dance, drink and celebrate with our Patron Saint of Hangovers
EPILOGUE: THE BARDO OPENS *FEBRUARY*
THE LETTERS
Savanah Georgia has a rich history with paper mills Particularly in the 1930s where the crippled South’ s economy saw revitalization through paper pulp production Slowing destruction of the North Hardwood forests through the use of Pine trees, faster and less hamrful alternatives Bardo works with local mills to create memorable exeriences through the cities rich history
We invite you to join us for an enchanting afternoon tea at The Greenroom at The Hotel Bardo Savannah Indulge in an array of delightful teas, scrumptious pastries and finger sandwiches
C C Canvas anvas anvas & & &C C Cork ork ork
*TARGETING
Wine and paint, also known as “Canvas and Cork” A social gathering between guest who come together to enjoy painting while sipping on some fine wine This event is a relaxed and creative atmosphere for guest to explore their artist side, connect with others and have a great time
Artists in Residence
Hotel Bardo Savannah proudly hosts an in-house Artist in Residence program, where talented artists live and work within the hotel, creating a dynamic and immersive artistic experience for guests From the artist's studio to public exhibition spaces, guests can witness the creative process and engage with art in a meaningful way, fostering a vibrant atmosphere of inspiration and artistic discovery
DIGITAL NOMADS AND LOCAL LUMINARIES*
*TARGETING ALL GUEST PROFILES*
B Y T H E B A R D O T E A T I M E
*TARGETING DIGITAL NOMADS, LOCAL LUMINARIES AND LONG WEEKENDERS *
TO BE CONTINUED...
ACKNOWLEDGEMENTS:
Barufatti, A (2023, January 19) Digital Nomad Statistics And Trends 2023 • GITNUX https://blog gitnux com/digital-nomadstatistics/
Oberio (n d ) Facebook Age Demographics [Updated Apr 2023]|
Oberlo Retrieved June 29, 2023, from https://www oberlo com/statistics/facebook-age-demographics
Shepherd, J (2023a, May 16) 23 Essential Twitter Statistics You Need to Know in 2023 The Social Shepherd
https://thesocialshepherd com/blog/twitter-statistics
Shepherd, J (2023b, June 27) 24 Essential Instagram Statistics
You Need to Know in 2023 The Social Shepherd
https://thesocialshepherd com/blog/instagram-statistics
All images are from Bardo oficial website and Pinterest
Savannah Tourism Report, 2022
Frida Bahja: Research Manager Marketing & Communications of Visit Savannah
Jessica Berkin- Creative Director
Content images created with the use of AI
Bardo Hotel, 2022
