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Illinois Hereford Bulletin
CONTENTS
MARCH/APRIL 2021
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53 Membership Services Note 54 A Minute With the Meents 56 Hereford Champions Named at Cattlemen’s Congress 57 Hereford Pen Show Honors Go to Buck Cattle Co., Jensen Bros. and GKB Cattle 57 Hereford Thrives in an Uncertain Year 58 Hereford Night NAtional Hereford Sale Reaches New Heights 58 May, Freking and Allan Awarded Top Titles at Cattlemen’s Congress 59 $150,000 in Scholarships Awarded to Hereford Youth 60 Certified Hereford Beef Celebrates 25 Years
BOARD OF DIRECTORS ADVERTISERS INDEX
PRESIDENT Dave Roome 309-945-8400
VICE-PRESIDENT Gene Stumpf 618-407-8374
TREASURER Buddy Edenburn (217) 649-0108
MEMBERSHIP SERVICES Dr. Tamar Crum 217-820-0964 illinoishereford@gmail.com
BOARD OF DIRECTORS Randy Kline, 309-824-9937 Matt Johnson, 309-883-9466 Phil Tjardes, 815-383-0003 Brent Lowderman, 309-221-9621 Luke Goldstein, 217-663-3390 Cody Crum, 217-248-7282 Jodi McMillan, 815-751-2293 Chad Benedict, 217-246-5099 Kent Burns, 618-521-3199 Baker Farms 60 Ellis Farms 60 JNHE Hereford Spectacular 55 Lorenzen Farms 60 Lowderman Cattle Company 60 Milligan Herefords 60 Perks Ranch 60 Torrance Herefords 60
CONTACT
To place advertisements or your latest Hereford news contact:
Betty Haynes Director of Communications Illinois Beef Association 2060 West Iles Ave., Suite B Springfield, IL 62704 217-787-4280 betty@illinoisbeef.com www.illinoisbeef.com
PHOTOS
On the Cover: Taken at Edenburn’s family farm in Penfield, Ill.
Editorial photos throughout: Provided by American Hereford Association
MEMBERSHIP SERVICES NOTE
To fellow Illinois Hereford Association members,
At the writing of this letter, we are (hopefully) on the backside of keeping cattle fed and cared for during perhaps one of the biggest snowfalls and cold snap combinations the southern part of the state and United States has seen in quite some time. It is easy to grow weary caring for our animals during times such as these. It takes a special person to be caretaker of God’s creatures and it is, I am sure, by design that the personalities of those who do care for the land and for animals is one that does not give up easily. So, remain true to your mission fellow Hereford breeders – this weather shall pass and soon we will be on to brighter, warmer, sunnier days (preferably like low 70’s sunny with a slight breeze).
A few important updates/remarks, the board wants to pass along to the membership regarding the upcoming year. I have bulleted them as I want them to be easily read and not lost in the jargon.
• The board has made the decision to forgo holding an annual sale during the Illinois Beef Expo.
The sale will be taking on a new format, online bidding with a live closeout, and will be held in conjunction with the IHA Annual Tour in the fall.
• The 2021 IHA Tour is targeted for central Illinois on the weekend of Aug. 28-29. The IHA board will be disclosing more information on both the schedule and the sale at a later date.
• Lauren McMillan completed her term as the IHA Membership Services intern in December. She was integral in keeping up with the Facebook and Instagram accounts during sale season! We did our best to “share” each of our member’s sales and dates. We are working through the next round of candidates for the 2021 year. We look forward to working with the junior association, particularly newly retired junior members, as we are hoping this role will help facilitate a transition for involvement in the senior board. Thank you, Lauren for playing a HUGE role in the success of the IHA
Membership Services intern program!
• We are still living in the world of COVID-19. As vaccinations increase and COVID-19 numbers decline, we are starting to ramp up our efforts as a state board. Because of COVID-19, all board members have agreed to serve an extra year in their current positions. We will be looking for candidates to take expiring positions towards the end of 2021. This will allow board functions to continue as seamlessly as possible.
As with anything, if you have any questions or comments, please don’t hesitate to reach out to one of the board members listed on the contact page. We are extremely excited to unveil more information about the NEW sale format and timeline and, God willing, look forward to seeing everyone out and about this summer and fall.
God Bless,
- Dr. Tamar Crum
John Meents, AHA Field Staff, jmeents@hereford.org, 419-306-7480
With the COVID-19 pandemic issues going on, the 2021 National Western Stock Show and the Ft. Worth Stock Show were both cancelled. The American Hereford Association Board of Directors made a great decision by designating the Inaugural Cattlemen’s Congress in Oklahoma City, a National Hereford Show in 2021. Many thanks to the Cattlemen’s Congress Committee, their staff, Kevin Stitt, governor of Oklahoma, along with Mr. Bob Funk and Mr. Jerald Callahan of Express Ranch for making this a first-class Event.
Here are some facts and numbers from the first Cattlemen’s Congress:
There were 85 Hereford bulls shown, 307 Hereford females shown, 8 pen of 3 heifers shown, 4 pen of 5 bulls shown, and 12 pen of 3 bulls shown. The Champion Polled Hereford bull, Haroldson’s United 33D 36G owned by Hoffman Herefords, Thedford, Neb., Haroldsons Polled Herefords, Wawota, Saskatoon, and Poplar Meadows, Houston, British Columbia was named Supreme Champion Bull over all breeds. In addition, the Supreme Champion Female over all breeds was the Champion Horned Hereford Female. She was Purple Iris 145G ET owned by Lauren May, Mineral Point, Wis., and bred by Purple Reign Cattle Co., Toulan, Ill.
The Cattlemen’s Congress National Hereford Sale saw 14 bulls average $32,250, 7 bred heifers average $15,393, 11 open heifers average $9,932, and 8 pick of the herd lots average $14,125.
The exhibitors truly enjoyed the great clean facilities, ease of unloading and loading tack upon arrival and departure to the facilities, along with the huge savings in expenses for bedding at the Cattlemen’s Congress. In addition, spectators liked the show arena, free parking close to the coliseum along with free admission. Both exhibitors and spectators enjoyed the ease of traffic and lower motel rates compared to the National Western.
Prior to attending the 2021 Cattlemen’s Congress, I attended the 14th Annual Greater Midwest Certified Hereford Influenced Feeder Sale at Carthage Livestock, Inc. in Carthage, Ill. The 1,486 head were sorted and weighted on Jan. 2 and 3, with the sale on Jan. 4. Here are the sale results:
• 20 Hereford steers 375# @ $1.64 • 28 Hereford steers 430# @ $1.56 • 86 Hereford steers 477# @ $1.52 • 85 Hereford steers 527# @ $1.50 1/2 • 86 Hereford steers 582# @ $1.50 • 43 Hereford steers 579# @ $1.50 • 81 Hereford steers 627# @ $1.42 • 24 Hereford steers 640# @ $1.42 • 75 Hereford steers 678# @ $1.39 • 41 Hereford steers 683# @ $1.40 • 79 Hereford steers 734# @ $1.36 • 67 Hereford steers 777# @ $1.36 1/4 • 26 Hereford steers 776# @ $1.34 • 43 Hereford steers 832# @ $1.31 1/4 • 46 Hereford steers 925# @ $1.26 3/4 • 27 BWF steers 456# @ $1.80 • 28 BWF steers 540# @ $1.64 • 22 BWF steers 604# @ $1.54 1/2 • 18 BWF steers 853# @ $1.27 3/4 • 32 Hereford heifers 393# @ $1.48 • 80 Hereford heifers 470# @ $1.32 • 54 Hereford heifers 532# @ $1.36 • 53 Hereford heifers 579# @ $1.35 • 58 Hereford heifers 626# @ $1.33 1/2 • 38 Hereford heifers 679# @ $1.30 1/2 • 41 Hereford heifers 753# @ $1.29 1/2 • 22 Hereford heifers 855# @ $1.24 3/4 • 16 BWF heifers 387# @ $1.53 1/2 • 13 BWF heifers 491# @ $1.43 • 22 BWF heifers 553# @ $1.33 1/2 • 18 BWF heifers 612# @ $1.24 • 15 BWF heifers 790# @ $1.24 1/2
Thank you to the Lowderman Family, the consignors, and buyers for allowing this event to be such a success!
MAKE YOUR CATTLE BETTER TODAY BECAUSE YOU HAVE TO MARKET THEM TOMORROW!
CATTLEMEN CONGREGATE ON THE RED DIRT: HEREFORD CHAMPIONS NAMED AT CATTLEMEN’S CONGRESS
The stakes were high as judge Brandon Callis, Minco, Okla., sorted the 82-head Hereford bull show and 291-head Hereford female show at the inaugural 2021 Cattlemen’s Congress in Oklahoma City. A total of 677 Herefords were exhibited throughout the four-day national Hereford show, Jan. 7-10. Buck Cattle Co., Madill, Okla., was recognized as both horned and polled premier breeders. The horned premier exhibitor was Gary and Kathy Buchholz, Waxahachie, Texas.Polled premier exhibitor was awarded to Hans and Vada Vickland, Longmont, Colo. Below are the champions from the open bull and female shows.
Bull show champions
Hoffman Herefords, Thedford, Neb.; Haroldsons Polled Herefords, Wawota, Saskatchewan; and Poplar Meadows, Houston, British Columbia, took home polled champion honors with Haroldson’s United 33D 36G. This son of Harroldson’s Upgrade T100 33D was born March 5, 2019, and was first named champion yearling bull. JMS Ranch, Carthage, Texas; Morris Hereford Farms, Carthage, Texas; Kirbie Day Sims, Waxahachie, Texas; and Neal McCoy, Longview, Texas, received the polled reserve champion bull banner with KLD RW Marksman D87 ET. The champion senior bull was born March 26, 2018, and sired by UPS Sensation 2296 ET. The champion horned bull went to Blakelee Hayes, Ada, Okla., and Buck Cattle Co., Madill, Okla., with BK BH Fast Ball F102 ET, sired by CRR 719 Catapult 109. The Sept. 11, 2018, entry was first named champion senior yearling bull. Barber Ranch, Channing, Texas, was named reserve champion horned bull with BR 109 Catapult G032 ET. Sired by CRR 719 Catapult 109, this champion senior bull calf was born Sept. 23, 2019.
Female show champions
Lauren May, Mineral Point, Wis., claimed the horned champion female title with Purple Iris 145G, sired by UPS Sensation 2296 ET. The May 7, 2019, female was first awarded champion intermediate yearling female. The horned reserve champion female went to Mason Allan, Nocona, Texas, with KOLT GARW Candi Stock 25 ET. The B&C Stock Option 6026D ET daughter was born April 22, 2019, and was first awarded champion spring yearling female. Alexis Griswold, Stillwater, Okla., and her champion junior yearling female, C BAR1 Classy Lass 9153, was awarded the polled champion female title. This daughter of T/R BPF AmericanClassic 561CET was born Jan. 13, 2019. Hans and Vada Vickland, Longmont, Colo., with H KFL Pixie 9372 ET, claimed polled reserve champion female. The Jan. 23, 2019, entry was sired by H Montgomery 7437 ET and first awarded the reserve champion junior yearling female.
Hereford highlights
Judge Shane Werk, Manhattan, Kan., evaluated 274 head in the junior show on Thursday, Jan. 7, to head off the Hereford display in the Jim Norick Arena. Saturday, Jan. 9, began with the pen show judged by Keith Phillips, Mays Lick, Ky.; Brent Mrnak, Bowman, N.D.; and Troy Thomas, Harrold, S.D. This year’s pen show featured nine female pens, four penof-five bulls and 17 pen-of-three bulls. The Hereford Night National Hereford Sale rounded out Saturday evening, where 36.08 lots doubled the gross of last year’s national sale with $627,250 and averaged $17,385.
HEREFORD PEN SHOW HONORS GO TO BUCK CATTLE CO., JENSEN BROS. AND GKB CATTLE
Buck Cattle Co., Madill, Okla., won the pen-of-three female show on Saturday, Jan. 9, during the inaugural 2021 Cattlemen’s Congress in Oklahoma City. Jensen Bros., Courtland, Kan., topped the pen-of-five bull show and GKB Cattle, Waxahachie, Texas, took pen-of-three bull honors. Brent Mrnak, Bowman, N.D.; Keith Phillips, Mays Lick, Ky.; and Troy Thomas, Harrold, S.D., evaluated the pen show, which included nine female pens, four pen-of-five bulls and 17 pen-of-three bulls for a total of 98 Hereford cattle. The grand champion pen-of-three females and champion junior heifer calf pen was exhibited by Buck Cattle Co., Madill, Okla. The group was sired by H The Profit 8426 ET and LCX Perfecto 11B ET and posted an average weight of 1,008 pounds with a 3.09 weight per day of age (WDA). Delaney Herefords, Lake Benton, Minn., showed the reserve grand champion pen-of-three females, which also took reserve honors in junior heifer calf division. These heifers were sired by H Deberard 7454 ET, H Montgomery 7437 ET and JDH AH Miles Ahead 35F ET. The pen weighed an average of 852 pounds and measured a 2.49 WDA. Jensen Bros., Courtland, Kan., brought home the champion pen-of-five bulls with their champion junior bull calves. The entry was sired by R Leader 6964 and KJ BJ 236X Leader 894E ET. The bulls averaged 1,097 pounds with a calculated WDA of 3.24. The reserve champion pen-of-five and reserve champion junior bull calves went to Delaney Herefords, Lake Benton, Minn. The calves were sired by JDH AH Miles Ahead 35F ET, JDH Victor 719T 33Z ET, JDH 11B Stud 3134 63E and H FHF Authority 6026 ET. The pen weighed an average of 1,084 pounds with a 3.27 WDA. Champion honors for the pen-of-three bull show went to GKB Cattle, Waxahachie, Texas, with the group first winning the junior bull calf division. Sired by C Double Your Miles 6077 E, the group averaged 1,107 pounds and had a calculated WDA of 3.15. Barber Ranch, Channing, Texas, won champion pen-of-three senior bull calves before being selected as the reserve grand champion pen with a group sired by CRR 719 Catapult 109. The pen weighed an average of 1,555 pounds with a 3.31 WDA.
HEREFORD THRIVES IN AN UNCERTAIN YEAR
Despite the challenges of 2020, the American Hereford Association reports breed growth. In a year that was anything but predictable, Hereford breeders and the American Hereford Association (AHA) continued to add value to Hereford genetics. Year-end reports shared during the Association’s recent annual meeting show their efforts paid off. “As the commercial industry has looked to add crossbreeding back into the programs to increase fertility, longevity, disposition — all the things that are known in Hereford cattle — it’s created a great opportunity for us,” says Jack Ward, AHA executive vice president. Ward reports the Association experienced increases in registrations and memberships this fiscal year, while sale averages climbed. “The real excitement within our breed and within our membership is in its growth,” Ward says.“It’s seen growth because the breeders have been committed to genetic improvement and providing the tools necessary to make the changes to produce the type of product that their customer’s need and then, ultimately, the consumer. It’s all encompassing.” A drive for genetic improvement includes a focus on the female. The Association incorporated genomic information into its suite of maternal traits, and female genotypes accounted for almost 60% of the 25,000 genotypes submitted to the organization during the fiscal year.“I really think that speaks highly to our breeders’ commitment to really get the most of the females that they’re keeping,” says Shane Bedwell, AHA chief operating officer and director of breed improvement. “You’ll find about a 20% to 25%, up to a 30%, increase in those maternal traits in the last three years.” The Association also reports tremendous strides in other economically relevant traits, including carcass. “We’ve made incredible improvements in postweaning growth and end product merit,” Bedwell adds. “That’s evident in the amount of cattle that are now grading well in the Hereford breed.” Benefits in conversion and cost of gain have more producers utilizing the Association’s commercial programs – like Hereford Advantage – to add value to Hereford and Hereford-influenced calves.Meanwhile, Certified Hereford Beef ® celebrated its 25th anniversary and another successful year. “No matter where you drive in the U.S., you find Hereford cattle. They’re adaptable, they work hard. They’re efficient,” Bedwell notes. “We need efficient cattle in these times and in our production system, and Hereford genetics thrive.”
The display carousels were abuzz and a large crowd watched eagerly as the Hereford Night National Hereford Sale topped off activities on Saturday night, Jan. 9, at the 2021 Cattlemen’s Congress in Oklahoma City. After the final strike of his gavel, auctioneer Joe Goggins sold 36.08 lots averaging $17,385. The sale featured 10.08 bull lots averaging $29,489, 10 female lots averaging $9,425, seven bred females averaging $15,036 and nine pick lots bringing in a $14,611 average. Topping the sale was Lot 16 consigned by Bar Star Cattle, Musselshell, Mont., with Bar Star Fresh Prince 018 ET from the reserve champion junior bull calf pen-of-three. This popular lot commanded a bid of $107,500 and sold to Ye Ole McDonald Farm, Grand Rapids, Mich. Thirty-three buyers claimed 33 semen packages. Buck Cattle Co., Madill, Okla., consigned Lot 29 with BK BH Fast Ball F102 ET. The CRR 719 Catapult 109 son sold for $54,000 to Chapman Ranches LLC, Mannsville, Okla. In addition, 14 buyers claimed 14 semen packages for a total of $14,000. Nelson Hirsche Purebreds, Del Bonita, Alberta, consigned Lot X with a B&C Stock Option 6026D ET son, GH SO Blockbuster ET 170H. One-third interest was sold to Alberta’s Dallas Farms, Stihl Farms and Johnson Farms for $50,000. Lot 12 — an NJW Long haul 36E ET daughter bred to BG LCC 11B Perfecto 84F — was consigned by Next Generation Genetics, Endeavor, Wis. This female went to MGM Polled Herefords, Hartford, Wis., for $30,000. Consignors Atkins Herefords, Tea, S.D., and JDH Herefords, Lake Benton, Minn., brought the top-selling open female to the sale ring. Selling as Lot 2, this daughter of H Montgomery 7437 ET went to Hoffman Herefords, Thedford, Neb.; Upstream Ranch, Taylor, Neb.; and Harrison Livestock, Montague, Calif., for $28,000. Hoffman Herefords, Thedford, Neb., received a $30,000 bid for its Lot 6 pick-of-fall heifer calves. Jamie Moore, Piasa, Ill., took home this pick. After the final bids were tallied, 36.08 lots brought $627,250 to double last year’s gross sales. The American Hereford Association thanks Sam Eck and W-W Manufacturing, Thomas, Okla., for supplying the sale ring, and the Cattlemen’s Congress crew for setting a great sale arena and their second-to-none hospitality. “A big thank-you goes out to the consignors for bringing an elite set of Hereford cattle and genetics to the national Hereford Night sale in OKC ,” says Joe Rickabaugh, AHA director of field management and seedstock marketing. “This sale sets a pace in the Hereford breed and the credit goes to the consignors year in and year out. We greatly appreciate the buyers and all the sale attendees who continue to support this event.”
MAY, FREKING AND ALLAN AWARDED TOP TITLES AT CATTLEMEN’S CONGRESS
The competition was fierce as National Junior Hereford Association (NJHA) members paraded through the Jim Norick Arena during the junior Hereford show, Thursday, Jan. 7, at the inaugural 2021 Cattlemen’s Congress in Oklahoma City. Shane Werk, Manhattan, Kan., sorted the 274-head show. Lauren May, Mineral Point, Wis., exhibited the polled champion female, PURPLE HB LMAY Star 189G. She is an Aug. 12, 2019, daughter of UPS Sensation 2296 ET and was first named champion senior heifer calf. The horned champion female was awarded to Mason Allan, Nocona, Texas, with KOLT GARW Candi Stock 25 ET. The champion spring yearling female is an April 22, 2019, daughter of B&C Stock Option 6026D ET. The polled reserve champion female title went to Will, Thomas and Ben Freking, Alpha, Minn., with ECR MC LDSC Flo’s 1928 ET. The champion spring yearling female was born April 30, 2019, and sired by H Montgomery 7437 ET. The Frekings continued their success in the horned show, taking home the horned reserve champion female banner with H BL Miss Spice 938 ET. The March 18, 2019, female sired by H Deberard 7454 ET also came out of the spring yearling female division behind Allan’s entry. Judge Werk, who grew up in the breed and is a past NJHA chairman, remarked on the impressiveness of the quality exhibitions and congratulated Hereford breeders on the breed’s progress. “I commend these junior exhibitors on the depth of quality that was showcased today,” he says. “My true compliments to these folks for breeding these cattle, and the young people for getting them ready. It’s been a pleasure working with these courteous young individuals. This breed is made up of great cattle and great kids.”
Lauren McMillan, Tiskilwa, Ill. Nicholas Torrance, Media, Ill. Kira Sayre, Arenzville, Ill.
The Hereford Youth Foundation of America (HYFA) awarded a total of $150,000 in scholarships to 24 different youth on Thursday, Oct. 22, at the American Hereford Association’s (AHA) virtual awards ceremony during the AHA Annual Membership Meeting and Conference. “The foundation is home to several scholarship endowments that honor breed leaders, Hereford legends and legacies,” says HYFA President Ray Ramsey. “As we recognize this fall’s scholarship recipients, HYFA congratulates the college students and salutes the donors and families who make these opportunities possible. These young people are living out HYFA’s mission, and by helping them better their education we are paving the way for them to become leaders who will one day leave their legacy on the industry they are the most passionate about.” Many generous donations throughout the years from multiple supporters of Hereford youth make these scholarships possible. The fall 2020 scholarship recipients are:Jack and Donna Vanier Family $10,000 Scholarships: Tyler Allan, Nocona, Texas; Noah Benedict, Dewey, Ill.; Austin Cook, Greenbrier, Ark.; Blakelee Hayes, Ada, Okla.; Dixie Miller, Farmington, Ark.; Regan Mitchem, Vale, N.C.; Ralston Ripp, Kearney, Neb.; Libby Rushton, Waverly, Tenn.; Megan Underwood, Campbellsville, Ky.; and Rusty Wolf, Alexandria, Ky. The Vanier Family of CK Ranch in Brookville, Kan., awards 10 scholarships annually to youth who demonstrate exceptional commitment to higher education and who have overcome obstacles in their lives. Bar One Ranch $5,000 Scholarship: Lauren McMillan, Tiskilwa, Ill. - Lauren McMillan is a sophomore at the University of Illinois at Urbana-Champaign, majoring in agriculture leadership. The 19-year-old daughter of Kyle and Jodi McMillan has a true passion for the Hereford breed and its members. An active member in the NJHA, she currently serves on the association’s board of directors. She has attended every Faces of Leadership Conference since she became age eligible and credits this experience to making lifelong friendships and broadening her perspective of the diversity of the agriculture industry. George and Karen Sprague of Bar One Ranch, Eugene, Ore., made a generous donation to HYFA in 2011 for an annual scholarship to be awarded in honor of Ken Tracy, a fellow Hereford breeder who lost his battle with cancer.\ Perks Ranch $5,000 Scholarship: Nicholas Torrance, Media, Ill. - Nicholas Torrance is a junior at the University of Illinois and the son of Scott and Monica Torrance. Nicholas is majoring in crop sciences and minoring in animal sciences. He was an active member in his local FFA chapter and received his state degree in 2018. He also was selected as the 2019 Illinois Star Farmer. After graduating from college, Nicholas plans to return to his family’s farm and continue to grow their operation. This scholarship was established to honor Doug Perk’s legacy and leadership on the HYFA board. HYFA $2,500 Scholarship: Kira Sayre, Arenzville, Ill. - Kira Sayre is a sophomore equine science major at Colorado State University. The 19-year-old daughter of Tim and Tracie Sayre grew up raising Hereford cattle on her family’s farm. Kira served as a state director for the Illinois Junior Hereford Association. She was also a member of the winning senior Hereford Bowl team at the 2019 JNHE. In the future, Kira hopes to combine her love for Herefords and horses and work on a beef and equine operation. This scholarship is designed to provide recognition for outstanding members of the NJHA and to encourage individual and cooperative effort, enthusiasm, excellence, leadership, academic success and achievement.
Together, Hereford producers, brand partners and loyal customers celebrated 25 years of the Certified Hereford Beef® (CHB) brand in 2020. Among the world’s great beef brands, Certified Hereford Beef is found in the nation’s best restaurants and retailers. The brand’s commitment to rich heritage and uncompromising dedication to the Hereford breed have allowed its product to meet and exceed consumer expectations. “The Certified Hereford Beef team is proud to celebrate a brand that continues to evolve and accommodate the demands of consumers worldwide,” says CHB President and CEO Amari Seiferman. “Our commitment at Certified Hereford Beef is to thoughtfully and strategically build a brand that will continue to grow for future generations to add value to Hereford genetics.” In 1995, the American Hereford Association created the Certified Hereford Beef program to carry forward the timehonored tradition of tender, juicy and delicious beef. As Hereford earned a reputation as an ideal breed to produce the perfect steak, CHB brought that quality into the homes of American families. With consumers adopting high standards for quality in a competitive marketplace, the Certified Hereford Beef brand works strategically to meet their demand and push the beef industry to new heights. Paying close attention to the consumer, the brand has updated and improved its specifications — notably moving to a premium program focused on cattle that achieve upper two-thirds USDA (United States Department of Agriculture) Choice or higher. “The creation of the Premium line has allowed CHB to compete with top brands in the industry,” Seiferman says. “It is important to be a trusted source for a quality product, not only to promote the brand, but also to help our customers grow their business.” With 7 million head harvested and a total of 900 million pounds sold, the brand continues to provide a growing opportunity for rural America and a safe and wholesome product for families everywhere. Cattle ranchers recognized long ago that great beef comes from great cattle. Together, we celebrate 25 years of the brand committed to quality and the cattlemen and women who supply it.
Lorenzen Farms
Chrisman, IL
Adam Harms, Herdsman 217-369-3609 adamdharms@hotmail.com Steve Lorenzen: 217-822-2803 Kings, IL 61068
James home 815-562-4946 James cell 815-761-1523 Malcolm 815-761-8462
Jack and Sherry Lowderman Monte, Carrie and Rhett Brent, Kris, Blake and Morgan Cody, Abby, Nash and Tuck P.O. Box 488 Macomb, IL 61455 Office: 309-833-5543
www.lowderman.com
